Saturday, December 9, 2017

5 Tips for Avoiding Instagram Content that Kills Your Account

You’ve learned how to create killer instagram content to up your business - But how do you avoid creating content that kills your business? Avoid the following Instagram faux-pas to stay killer.

 1. Avoid Posting Irrelevant Content

 Posting irrelevant content will drive your followers away, decrease your engagement, and give your brand a bad name - Stick to content that is relevant to your brand.

 ProTip: Separate your personal account and business account with links to each in your bio.

2. Avoid Over-Posting 

As a business in 2017, it’s important to post content daily - But posting too often makes your account seem like spam.

 ProTip: Stick to posting content 1-6 times a day in a spread-out time frame.

3. Avoid Ghosting Your Followers 

Don’t be a ghost to your followers, show them that you are a real person by interacting regularly - Monitoring your likes, comments and direct messages helps boost your engagement and your followers. 

ProTip: Webstat monitors your Instagram comments, likes, and direct messages

4. Avoid Ghosting Influencers

 Reach out to influencers and reply when they reach out to you- Collaborating with other influencers is a great way to increase your reach on Instagram. 

ProTip: Use Ninja Outreach, an app that helps you find relevant Instagram influencers within your niche by typing in keywords. 

5. Avoid An Incomplete Profile 

Provide more than just your company name and contact information - Include a short bio, a link to your website, and a relevant profile picture.

ProTip: Link your other social media accounts in your bio and engage with your followers on more than one platform. 


Thursday, December 7, 2017

What to monitor on social media in 2018

t is almost 2018.
That means this is the season of predictions for the next year. What should we expect from social media in 2018?
Where are we headed next year with social media? What is hot or what is not on social media?

Based on usage, Filmora put together a list of trends that will help you plan for 2018.
The key social media trends for 2018 are the following:
1. Video
2. Live streaming
3. Short-lived content
4. Augmented reality
5. Artifical intelligence (AI) and chatbots
6. Generation Z (born during the years of 1995 to 2012)
8. Mobile-ready content
9. Messaging apps such as WhatsAppWeChat and SnapChat
What trends are you watching for 2018, PR Daily readers?
Check out this infographic by Filmora to learn more about the key social media trends that are expected to dominate 2018:

Matthew Royse is a digital marketing director of Forsythe Technology, a global IT firm in Chicago. A version of this article originally appeared on his blog, Knowledge Enthusiast.

Thursday, November 30, 2017

6 Instagram trends to keep your eye on in 2018

Over the past few years, social media platforms have become a huge part of marketing campaigns. Individuals and businesses alike are flocking to Facebook, Snapchat, Twitter, and Instagram to advertise their brands more and more frequently. Although TV commercials and Internet advertisements are as prevalent as ever, social media marketing reaches individual users on a level never achieved before, making it the premiere method of today’s advertising.
Social media marketing campaigns have taken many different shapes thus far. From following sprees to giveaways to sponsored contests, brands have manipulated the system in a plethora of interesting and creative ways; since marketing success stems from being at the front of new advertising styles, it’s beneficial for businesses to predict or pioneer new marketing trends. To help with that effort, here are 6 emerging Instagram trends to watch for in 2018.

1. Rise in Instagram automation

Although marketing teams may be hesitant to place their entire advertising campaigns in the hands of an Instagram bot, social media automation is more powerful than it seems when it comes to building a large, engaged following.
Of the automation softwares currently out there, SocialDrift has some of the best features for businesses trying to increase their followers and engagement. By using artificial intelligence, SocialDrift engages with other Instagram users through automated likes, comments, and follows.

2. Boomerang and Stories

If you’re actively using Instagram, the Boomerang app and the Stories feature shouldn’t be new to you. However, if you’re still unfamiliar with these aspects of Instagram, then look no further. Boomerang is a subsidiary app owned by Instagram that can be used to easily create short, looping videos. The app is also integrated with Instagram, making posting these moments that much easier. The Stories feature is a staple in many social platforms today that allows users to put up photo or video content that will disappear after 24 hours.
Although both of these features have been used creatively in the past, there still exists more room for innovation. Businesses who want to be top dog in the marketing game come 2018 should start familiarizing themselves with these two features and brainstorming ideas to better utilize them.

3. Use of Snapchat filters

Instagram is a social media giant in its own right, but we can’t forget that it shares that space with a few other platforms. Facebook, Twitter, and Snapchat all come to mind, with the latter most resembling Instagram. In fact, Instagram and Snapchat have so many similarities that they can bounce off of one another to create more interesting content in the coming year; it’s up to marketing teams to come up with the content.
Interactive filters in particular are the most talked-about feature of Snapchat. Instagram accounts can benefit from the wide variety of available and ever-changing Snapchat filters. Posting pictures with Snapchat filters not only presents new, unorthodox images on Instagram, but it can also spark recognition from followers, who are all likely to be on Snapchat. Overall, Snapchat has the potential to boost Instagram advertising efforts to the next level.

4. Gallery posts

Another new feature to Instagram is posting galleries, or being able to contain several photos and videos in one post. This can be a powerful tool if used creatively. Simply putting up five of the same picture won’t cut it because nothing new is added to the overall content of the post. Luckily, there are a number of ways to utilize gallery posts to maximize attention from followers, and none of them are particularly hard to accomplish.
One strategy is simply posting photos all grouped under a common theme, like a trip abroad or a particular event. Another idea involves posting pictures that form a slideshow capture of events. Between these two methods of using gallery posts, businesses will have plenty of material with which to craft content; now the trick is just generating even more ideas.

5. Links to the shop

As if Stories wasn’t already versatile enough, Instagram now includes a Shop Now feature that allows users to include links to their products or store pages. The feature makes e-commerce that much easier, while also simplifying the process. Businesses can close the gap between attracting followers and getting them to buy products by conducting as much of the process within Instagram.
The feature doesn’t work without at least 10,000 followers and an Instagram business account, which ensures that only select businesses can partake in the privilege of Instagram e-commerce. As more and more individuals and companies will be turning to e-commerce as a solution for increasing sales, businesses should increase their Instagram brand presence to make use of this helpful feature.

6. Use of sandwiching

As you may have noticed, Instagram’s old display of posts in chronological order has been replaced with a seemingly random pattern. Although there is an algorithm that contains many unknowns, several high-profile users have formulates certain ways to beat the system. Of these methods is “sandwiching.”
This practice involves increasing a post’s popularity by placing two promotional posts on either side. According to what is known about the algorithm, being surrounded by posts with high levels of user engagement will elevate the visibility of that post.