Sunday, May 21, 2017

Incredibly Creative Guerrilla Marketing Examples

18 Incredibly Creative Guerrilla Marketing Examples

Just like any other ad space medium, streets are also allow you to reach more specific audiences, but streets are not limited to that because it can be a space for creative imagination, and these creative street marketing campaigns are good evidence of this.

Guerrilla marketing works because it’s simple to understand, easy to implement and outrageously inexpensive. These creative marketing campaigns are the perfect example of how ad agencies use some of the most creative minds in the world, by thinking outside the box, to produce the effective advertising strategies for their product that forces us to hear their voices.


Saturday, May 20, 2017

The bizarre naming trends that modern startups follow

Startups put great effort into finding the perfect name. Ideally, it should be short, memorable, descriptive, and easy to pronounce.
Names that meet all the criteria are commonly taken, however, so most founders find a compromise. They settle on a creative misspelling, add a word or just string together sounds they like. In the end, the hope is that a well-named startup will have an easier time attracting customers and capital.
Observing companies founded and funded in the past couple years, it’s apparent that startups are often thinking along the same lines when it comes to choosing a name. They’re making reference to hot technologies like AI, opting for two- or three-word names, or simply making up words.
“We’re surprised at how many names we can make up that sound like they should be in the dictionary, even if they’re not,” says Athol Foden, founder of Brighter Naming, a corporate naming consultancy. He’s also impressed by how many really good names come out of creative combinations of common nouns and verbs.
We crunched through names of more than 1,000 startups founded in the past two years to look for trends. We narrowed the query to startups that have raised $200,000 or more in an effort to focus on names of companies that secured investment.
Here is a rundown on some of the recent trends.


Venture capitalists love artificial intelligence companies lately, and AI is a concise, universally recognized abbreviation. So it’s not surprising to see funded startups cropping up with “AI” in their names. We counted at least 23 funded companies founded in the past two years that have AI in their names.
By far the biggest funding recipient with an AI name is Argo AI, a startup in the ultra-hot autonomous vehicle space that secured a $1 billion investment from Ford in February. Other sizeable rounds went to Aidoc, a provider of AI-powered medical imaging tools for radiologists, and Rulai, which incorporates AI into customer experience software.


You might think it would be natural for a robotics company to call itself one. Looking at companies in the space that raised funding recently, that’s clearly the trend. Crunchbase records show at least ten companies founded and funded in the past two years with “robotics” or “robot” in their names.
But in previous investment cycles, when the industry was less in vogue with venture capitalists, many companies chose names that didn’t reveal their robotics focus. One of the most prominent was Kiva Systems, a developer of robot technology for warehouses that Amazon bought for $775 million five years ago. Others include Harvest Automation and Blue River Technology. Of course, there are also some older companies, such as Roomba-maker iRobot, that chose names reflecting their robotics roots.

First names

Giving companies a human first name isn’t a new thing in startup circles. Perhaps the best-known startup in this category is Oscar, a four-year-old health insurance company that has raised over $700 million., an online learning provider that sold to LinkedIn two years ago for $1.5 billion, also follows the first name trend. Perhaps Oscar, Lynda, and, more recently, Viv, served as an inspiration to others.
In the past two years, we’ve seen AlbertLucyOlliePennyPearl, Riley, and Yoshi crop up, among others. Extra points go to Aiden, an AI-powered tool for marketers, for scoring a brand that includes both an AI reference and a popular first name.

Food names for tech companies

Apple did pretty well with this strategy. Now others are hoping it’ll work for them. We’re seeing a number of tech startups turning to the grocery shelves for naming ideas in the past couple years. From the dairy aisle, we have, a digital personal assistant, and Cheddar, an online financial news network that closed a $19 million round this week. Representing the produce section, there’s Plum, an online saving tool. And from the bakery, we have Bagel Labs, developer of a smart tape measure, and Donut Media, a startup targeting auto enthusiasts.


Is your dream startup name taken? No worries. Just delete the “i” and replace it with a “y,” change that “c” to a “k,” or try a different vowel. Those are some popular techniques in creative misspelling that startups are using to secure names that sound like common words. Names featuring a “y” in place of “I” include Mylestone and Shyft Technologies. For the “c” and “k” switcheroo, there’s Kustomer and Kard. For other catchy typo names, see our list here.

In konclusion

As Foden told Crunchbase News, founders’ creativity has allowed for a much wider array of catchy startup names than even naming professionals would have thought possible. He’d predicted a few years ago that startups would turn to obscure foreign languages for names; instead. they are still mostly using their native tongues.
Startups have also managed to stretch out the name supply by going with two words, Usually, the first name is the brand and the second indicates sector.
But according to Foden, the two-word naming trend is likely temporary for founders with big ambitions. Once a company passes the $100 billion valuation mark, it’s common to drop the second word. No one calls Cisco Systems anything but Cisco anymore. And as for Apple, most young people probably don’t even remember that it used to be Apple Computer.

Saturday, May 13, 2017

5 Tips to Building a Strong Social Media Strategy

The average American social media user spends an average of 3.2 hours a day with social networks according to research by Ipsos. With that much time being spent on a social network, businesses who have not developed a social media plan as a part of their marketing strategy are missing out on a lot of opportunity.

What’s the solution? Use social media! Sounds easy enough, and building a page on social media is simple. But posting once a day and tweeting is not enough. To effectively use social media for marketing, marketers need to build an audience and create engaging content that resonates with that audience.
If you are currently using social media to market your business, or you offer digital solutions and are looking to help your clients build and enhance their social strategy, here are five things to consider:

1. Start by determining which social media network(s) is the right social network.

Social networks are not all the same. They all have different audiences that engage with the content in different ways. To understand which social network(s) you should be active in, first identify your target persona. Learn how they use social media, which networks are they most active in, and which content they engage with most on your website.

2. Determine a posting strategy.

Once you determine which network(s) are most impactful for your target persona, set a goal for the number of posts or tweets to push out on a daily or weekly basis and stick to it! Consider the network and the value of the content when setting a maximum/minimum for the number of messages to send out. Study how users interact with the social network, industry research, the type of content on each network, and how the competition is using these networks to help determine the number of posts and the type of content that’s right for that network.

3. Build an audience and engage with them.

There are multiple ways to build an audience in social media—from asking them to “Like” or “Follow” a business, to offering special promotions, to paying companies to build an audience. Some ways are faster than others, but keep thinking about how you can incorporate your social media networks effectively into all of your marketing. Build an audience that can deliver value long-term.
As you build your audience, engage with them. The gold in social media marketing is mined when your turn one-way content publication into two-way conversations with existing and potential customers. Marketers who do not engage their audience in conversation tend to see little return from social media. Make sure that, if you ask your audience to participate, you respond to them in a timely manner. If you don’t, you risk damaging the relationship instead of enhancing it!

4. Develop goals and measurements.

Anytime you add a component to your marketing mix, you should establish goals and which measurements you will use to determine how well you are performing. Consider the following when developing your goals for each social media network:
  • How will each network fit into the overall marketing strategy?
  • What are the expectations of each social network?
  • Measure website traffic generated by each social network and the quality of the traffic delivered.
  • Establish growth goals for your audience over a six-month time period.
  • Determine how company employees will drive the strategy.

5. Stay up-to-date on changes within your social media networks of choice.

Social media is continuing to evolve and grow, and with that comes lots of change. Marketers need to be sure to stay up-to-date with trends and changes in the space to ensure that the plan that was developed is still effective. Find resources to stay informed on the constant changes within your social media network(s) of choice. And stay close enough to the social-media industry generally that you will know when a new network pops up that deserves your attention.
Social media can be a powerful component to any marketing strategy. I would love to hear from those of you who are currently using social media to market you business. What did you use to build your social media strategy? What’s working for you? What isn’t?

Source :