Unless you were in digital detention for the last fortnight, you would know that Instagram is open for business in India. Which means brands can now advertise on the Facebook-owned photo/video-sharing social network. You can have the smallest valuation in your category or the biggest controversy of the decade Instagram ads API won't discriminate on the basis of size or stature. It's open for all. Like Facebook used to be.
1. Users have to be content with 15 seconds allowance for posting videos for now, but brands can post 30 second videos via Instagram ads. 30 seconds is an ideal TVC length in this 'Skip Ad' world that brands are struggling to make a mark in.
2. The crop feature that gave birth to a bunch of 'Instagram photo cutter' apps has been made flexible at last. So, brands can go landscape or portrait on their ads as per convenience.
First movers on Instagram ads in India viz. Gillette, Kit Kat, Tresemme and Paper Boat, and all those eager to hop on this adwagon, could certainly learn a trick or two on how to make the most out of one post.
Digital marketers are betting big on Marquee as a tool that'll help them harness the benefits of real-time marketing. "If the tool can offer brands and agencies a list of trending topics of the day, like Twitter does, nothing like it," says Srinivasan. It's early days for advertising on the platform, he admits, but all it requires is one 'Oreo moment' and brands will flock to Instagram like bees to honey.
My verdict: Yay!*
Source : http://bit.ly/1NIlEDG