Patrick Osinski : startups advisor, all about Social Media, Marketing, Business Dev, SEO, Design, Digital content, Innovation, Apps.
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"You know you're on the right track when you become uninterested in looking back."
Thursday, September 24, 2015
Social Media Marketing Examples to Grow Audience and Keep Fans Engaged
Social media channels can help you grow your audience. They can also keep your fans engaged. What’s more is that they can drive sales and traffic to your site. But not all who are using them can obtain these benefits.
Why? They do know how to use their social channels but they aren’t aware of some tricks that can help them grow their audience and drive sales.
I’ll highlight some examples that you can implement to your own social media marketing strategy.
Quotes, especially those inspirational ones, usually get re-tweets or shares. They’re shareable. Tying in a powerful quote with your product or service is a powerful way to promote your product. It’s not seen as a promotional content. Rather, it’ll be treated as an inspirational content.
To implement it in your own social media strategy, tie in some motivational, entertaining and education quotes with an image of your company, product or service. You may also include a call-to-action that will link back to your product.
But because quotes are overused, you should find those lesser known quotes. Make sure that they speak directly to the value of your brand.
Images that Encourage Motivation
One of the best brands that uses image with motivational quote is Nike. On Pinterest, they have Nike Women account for female athletes.
Motivational quotes can easily be shared, just like quotes.
Nike is great at using motivational quote embedded on their images for their social media marketing. This greatly helped their brand awareness to bring more attention to the products they’re advertising.
But before you can implement it, make sure that you know the user base of every social media platform that you’re in.
Know the demographics of those major social media platforms.
Once you know the user base, you can start including motivational quotes with your logo or the products you’re selling. But make sure that the quotes are somehow related to your brand.
If you can’t find quotes that make sense for your company, you can look for humorous or entertaining quotes. They also work.
Use Content from Users
On Facebook or Twitter, try finding some contents of your fans that show how your users use your products.