Friday, October 2, 2015

5 Pinterest Demographics Facts Marketers Should Know


Last week Pinterest announced that they have reached a whopping 100 million monthly active users. To put that into perspective these are the most recent user stats for other popular social media networks:

users by social networks
While Pinterest may not be the most popular social network , it is amongst the top 5 in the world. Pinterest is also the biggest social site being predominantly used by women.

Some marketers ignore its importance because their business is not targeted toward the female demographic. This is a big mistake. The social network has grown in popularity amongst other demographics, and is proving a valuable resource in many industries.

Here are 5 reasons to monitor Pinterest demographics so you can make an educated decision on whether Pinterest data is important for your market research:

Fact #1: Men Are Now Pinterest’s Fastest-Growing Demographic


In November 2014 Pinterest announced that men were their fastest-growing demographic. In fact, in emerging markets sign ups are an even gender split of 50% men and 50% women. (Techcrunch)

Fact #2: Pinterest Attracts Users From All Income Levels


In 2014 there was a significant increase in Pinterest users whose income levels were below $30,000 and above $75,000. The easy-to-use social media platform caters to people of all income levels. (PEW Research Center)

Fact #3: Pinterest User Numbers Have Doubled Since 2012

social media

We  Pinterest had hit a 100 million user milestone. But did you know that in 2013 they had only 70 million? Alongside Instagram, Pinterest has doubled its usage since 2012, and now counts 31% of online adults amongst its user base.

Fact #4: Half of Pinterest’s Users Are International


According to an article published by Venture Beat, 45% of Pinterest users come from outside of the United States.

Fact #5: Popularity Boom Amongst Older Generation

Pinterest is extremely popular amongst young people. 34% of online 18-29 year olds, and 28% of 30-49 year olds use Pinterest. But it is the older generation of internet users who have most recently taken to using Pinterest. Between 2013 and 2014 Pinterest saw a growth of 14% in users aged 50-64. This places Pinterest behind just Facebook and LinkedIn for social media usage within the 50-64 year age group.

Want to know more about Pinterest?

Knowing Pinterest demographics gives you the power to target the right market during advertising campaigns. 

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