Patrick Osinski : startups advisor, all about Social Media, Marketing, Business Dev, SEO, Design, Digital content, Innovation, Apps.
More about me:
"You know you're on the right track when you become uninterested in looking back."
Friday, November 20, 2015
5 Secrets to Monetizing Your LinkedIn Experience
Follow five simple rules using this reliable platform to share your expertise in the marketplace. Here they are:
1. Know Your Brand
No one is going to buy from you if you don't have a brand. You've got to ask yourself, "What do I want to be known for?" If you do 10 different things, no one is going to know what you do best. You have to let people know what you're really good at if you want them to buy from you.
Here's what I do: I write, speak, and coach. That's all I do. If someone wants something else from me, I just recommend them to someone else who can use the business. This is what makes my brand reliable. That is why I get one thousand profile views every week. This is why I get leads every day.
2. Develop Your Story
If you have a story, why not share it on your LinkedIn profile? Most people don't enjoy running through bullet points as you enumerate your experience in a resume-like format. You've got to keep it interesting. Look at my profile. Does it tell you who I am? It should.
Your story must be captivating. People should be asking, "I wonder what this guy/gal is all about?" If people aren't wondering about who you are and what you do, your profile needs a story. You also need a great headline and professional head shot. I have several recommendations for profile makeovers if you need one. Just reach out to me.
3. Use the Phone
If you're a salesperson, you better be using your phone. Iregularly use the phone to call LinkedIn connections.
Your phone can help you earn millions. If you're sending messages back and forth, you're wasting your time. You won't get that many opportunities that way. You've got to reach out and transact business. If people say that they're just "trying to get to know you" or "want to have coffee," don't even bother with them.
4. Write Articles
For every 100 views that you get, you must making a sale. That means that if articles are reaching 1,000 people per week, you have 10 sales. Readers reach out to you regularly and you're able to have meaningful conversations with them. Because people love your articles, they find value in paying for your services.
If you don't know how to write, go ahead and share other peoples' articles. Comment and like as many good articles as possible. When people view your profiles, follow up with them. If you aren't doing this, you aren't serious about conducting business and creating opportunities for yourself and others.
5. Contribute Daily
You have to connect with people by making a contribution. Send out endorsements and recommendations. Get serious about following up with people. Be as resourceful as possible. Add value like you never did before. Join groups and share information.
You should be investing one hour per day on LinkedIn. People want to deal with people. When you meet people in person, tell them to add you on LinkedIn. Reach out as much as possible and ask for help. Don't just view other's profiles, say something nice and do something. People need you. Get activated!
Bonus Tip: Use Email Marketing: If you're familiar with email marketing, you can import your contacts from LinkedIn and send out newsletters to reach potential clients.
The people who you are looking for you are the same people who are looking for you. LinkedIn gives us the ability to leverage ourselves by meeting new people every day from all over the world. If you want to monetize your LinkedIn experience, find a way to give people value in the most reliable way and you'll gain more influence than ever before.