Building a successful business takes time and, along the way, there will likely be instances when failure seems certain. Entrepreneurs who succeed have the patience necessary to keep pushing through those long periods of non-growth and eventually find success. Experienced business owners realize that it may take several failures before a product change helps it find an audience and achieve success.
In today’s competitive marketplace, ideas can often seem like hot commodities. Many founders are paranoid about letting others know what they’re planning because they’re sure someone will steal the idea and use it to form a competing business. This fear can hold a young entrepreneur back from essential steps in early-stage startup efforts, including testing the product or seeking funding. Chances are, your business partners, potential investors, and friends won’t want to put the effort into starting a business based on your idea, so don’t let fear keep you from telling others about your great new venture.