Wednesday, December 16, 2015

3 Types of Apps That Will Dominate Consumer Attention in 2016

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According to data shared by Flurry Analytics, the average US mobile users spend 86% of the Smartphone time on apps. Apps continue to dominate the mobile web.
In fact, a year earlier in May 2014, it was noted that 60% of the total media time was consumed by mobiles and among them 51% was eaten by app surfing, says comScore.
The app ecosystem is only growing year-on-year as more industries and business categories are being brought not only online, but onto the mobile device.
Let's look at the trends that are slated to dominate in 2016--the year of apps, as this industry matures.

Mobile Commerce

Mobile commerce transactions are expected to top $115 billion by the end of this year and climb to $142 billion in 2016, according to a report from Forrester Research. In fact, mobile commerce now accounts for nearly one-third of all U.S. e-commerce sales, according to an analysis of data from Internet Retailer's newly published 2016 Mobile 500.
The same numbers for mobile commerce are growing at a much rapid pace in Asia as compared to the US.
Mobile commerce is slated to dominate online shopping trends in 2016 as more and more existing online retailers create specific strategies for capturing the attention of the mobile audience and those that aren't online yet, are going mobile first.

Video Streaming

According to comScore, 100 million internet users watch online video each day. The average user spends over 16 minutes watching online video ads every month and 64% of website visitors are more likely to buy a product if they've seen a video about it first.
According to Cisco, by 2017, video will have accounted for 69% of all consumer Internet traffic. Video-on-demand traffic alone will have almost trebled. For smaller businesses or startups, video is far more cost effective in today's times when the production costs have reduced considerably.
"Here's a real life example, I just finished creating a series of educational videos (45 videos in total) using only my iPhone 6+, tripod, a $300 lighting and backdrop kit and a video editor from Upwork. In total, costing me ~$1500 to produce quality videos such as my guide on publishing on Linkedin," Sujan Patel, co-founder of Content Marketer tells me.
YouTube alone receives more than 1 billion unique visitors every month and this number is slated to grow as apps such as Periscope and Meerkat gain popularity and brands start to accept video (live streaming and recorded) as one of their content marketing channels.
Ever since we've adopted video as a content marketing channel at Arkenea, we've seen a considerable spike in traffic and engagement.

Connected Apps

According to these statistics, the global Internet of Things (IoT) market is slated to grow at CAGR of 31.72 % by 2019. IoT product and service suppliers are expected to generate incremental revenue exceeding $300 billion in 2020. By the time we step foot in 2020, more than 5 billion people and 50 billion things will be connected to each other.
The fitness and health industry is spreading the much-needed awareness in a category where the technology exists, but not as much of consumer adoption due to lack of awareness.
But that's just one category - wearables. The entire spectrum of connected apps is touted to grow in 2016 as vehicle manufacturers start to integrate connected devices within the cars.
The other area is a better connected home as Apple's HomeKit evolves and more manufacturers adopt to bring intelligent products to market.
Are you leveraging any of these trends? If so, would love to hear your plans for the coming year in comments below.
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