Friday, December 4, 2015

How to Perform Instagram Social Media Marketing?

Do you use Instagram to sell your products? How is it? Does it work in helping you increase your sales? If not, you might want to take at these ways on how to carry out Instagram social media marketing


One of the first things you should remember when selling your products on Instagram is to make your images and descriptions stand out. And do not forget about making it easier for your customers to purchase your products.

Signature Look

It is easy to post photos on Instagram. True. But posting the right product is the key to increasing your Instagram sales. That said, you should know how you position your products to your business page on IG.
  • Make sure that you know the aesthetic aspect of your brand and stick to it.
  • Once you have photos of your products that you want to showcase on your IG account, you should consider using the internal filters of the app. This will make the photos appear sharper and clearer.
  • However, sometimes, there are no filters that can work best when you want to display your true products.
Or you may want to try the Instagram layout app. It lets you combine different images in one single image. This will help you show your product in various angles.
And do not forget to show close-up shots of your products or hire a model to wear them, if it applies.

Use descriptions with something extra

Descriptions will attract the attention of your target market and tickle the interest of your customers.
But how can you make your descriptions more interesting?
  • Adding a few emojis that are relevant to your post can be a great idea. This is especially useful in an emoji-obsessed group of people.

Promote it with hashtags

Hashtags are great at helping your products be discovered on Instagram. What you can do now is to use the search and explore feature of the app to find the top hashtags for your industry. Then, use up to five of them when selling products on IG.
Although you can freely use those top hashtags in your Instagram social media marketing campaign, make sure that you also create and use your own hashtag for your brand.

Make it easier for them to purchase

Converting your fans or followers into actual buyers will be a lot easier if you use a selling tool on Instagram. Make sure that you include a “shoppable” link to your bio.
When your followers click on that link, they are taken to a page where they can easily purchase your products.
Then, do not forget to import your products from your website’s database into IG so you can analyze the kind of products that are converting highly.

Reach out to influencers

To improve your brand awareness, you should partner with some influencers on Instagram. But make sure they are influencers within your industry. Figure out which of your products are in line with the influencer’s voice.
Then, do not forget to encourage your visitors or subscribers to also follow you on Instagram.

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