Sunday, January 31, 2016
From Likes to Leads: Five Steps to Social Lead Generation
Associating social identities to CRM records enables you to continue the conversation on other channels like email. The best approaches use every customer interaction—regardless of channel or stage in the customer lifecycle—as an opportunity to connect the dots. Imagine a day where your marketing can be “channel-agnostic” and technology helps to determine the best way to reach a prospect at a particular time. That day starts now with identity consolidation.
Customers are accustomed to providing an email address or phone number as a unique identifier. Are you requesting social handles as a standard part of every interaction you have with them? How about your peers in support? Or better yet, even earlier—do your online purchase forms include fields for social identifiers? Your product registration process? Webinar registration forms? Surveys?
Be sure to identify all critical touch points throughout your customers’ journeys. It will likely reveal new opportunities to connect social identities to data already stored in your CRM platform.