Patrick Osinski : startups advisor, all about Social Media, Marketing, Business Dev, SEO, Design, Digital content, Innovation, Apps.
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"You know you're on the right track when you become uninterested in looking back."
Friday, February 26, 2016
3 Traits the Strongest Online Entrepreneurs All Share
Here are 3 traits the strongest online entrepreneurs all share that you should be imitating
If you want to be a competitive digital marketer, one of the best ways to do that is to mimic the practices of people who are already successful. After all, the tactics that have helped them build their brand should work for you, too.
Here are 3 traits the strongest online entrepreneurs all share that you should be imitating.
1. They are amazing and innovative digital marketers who study hard and execute
The most successful online entrepreneurs know how to reach people in their target market. They can craft ad copy titles that beg to be clicked. They know just the right subject line to put in their emails so that recipients can't resist the urge to open them.
They may not know everything there is to know about search engine optimization (SEO), but they've forged alliances with the best SEO teams so that their content ranks in the search engine results pages (SERPs).
How did they get to that point? They learned. They immersed themselves in marketing articles and books.
Marketing isn't something you learn by accident. If you want to know how to sell, learn from the best in the business. Pick up some great books on marketing and apply the principles that you read about to your own marketing efforts.
Great marketers also define their target market and segment it. They'll craft a marketing message that's custom-made to people in various segments within their target market as well as to people who are at various stages of the sales funnel.
They always use analytics to determine if their most recent campaigns have been successful. If not, they dump those campaigns and put more resources into the ones that are generating revenue.
2. They make sure to provide more value and quality online than anyone else
If you want to develop a following online, follow the example of great marketers and start offering freebies. Give so much value away for free, that people cannot ignore you.
The exact nature of the freebies that you will offer depends on your business model. One of the best ways to gain an audience, position yourself as an authority in your space, and appear selfless is to offer free information in the form of content marketing.
Your business website should have a blog. Use that blog to share information that people in your target market will find useful. If you're a great writer, you can write the articles yourself. However, if you're not very good at writing, it's best to leave the task to somebody else.
Remember, though, that content marketing efforts should appeal to people in your target market. If you're selling a skin care product, you'll want to post articles that will interest people who are in the market for a car (for example: "What are the Best Anti-Aging Ingredients for You" or "What are Skin Brighteners and Why You'll Love Them").
When you offer free information in the form of content marketing, you're doing something for people in your target market. That helps build good will and brand name recognition. Most importantly, though, it brings people to your website where you can eventually close a sale or add the person as a lead in your email list.
Finally, keep in mind that content marketing does not only apply to text. This can be videos, images, events, TV, radio, podcasts, etc. Any type of content that your demographic is interested in.
3. They are great planners, can delegate and focus on what moves the needle the most (80/20 rule)
Overall, great online entrepreneurs need to have outstanding business acumen and there are few key things that go along with that.
First, they're great planners. They don't craft marketing campaigns on-the-fly. Instead, they meet with stakeholders, build a consensus that's backed up by empirical evidence, and craft a marketing plan. That plan will define the overall marketing strategy and define activities that will help reach specific goals.
Second, great marketers delegate. Simply put, there is too much involved in digital marketing for one person to "do it all." A successful online business includes design, development, copy, online advertising, email list building, email distribution, social media marketing, and search engine optimization.
Those are all disciplines that are best left to trained professionals. It's asking too much to expect one entrepreneur to wear all those hats. They need to be able to find the right people, for the right cost, who can do the job well and delegate.
Finally, great online entrepreneurs focus on most of their effort on what works (80/20 rule). They don't assume that a particular campaign or marketing message is going to work. Instead, they run a couple of different options, evaluate the outcome, and stick with the option that yields the best results.
Once they have the numbers, they double down on what is the most effective in order to maximize that channel.