As the overall pool of information grows wider and deeper, the consumers' catalogue of source material grows smaller. Basically, the more information that's available, the more labor intensive it becomes to sift through it all and find the information one is looking for. Therefore, people are more likely to stick to a handful of trusted sources, often ones that deal specifically with their particular interests or career.
Truly informative, educational, or instructional content trumps entertainment all day, every day (at least when it comes to business).
I actually touched on this topic in a previous blog, but it bears repeating. The current generation of workers, voters, and (increasingly) owners and entrepreneurs crave authenticity. Advertisements, even from Google and Facebook, are slowly circling the drain and will likely be all but obsolete in the next 5 years. Rather than focusing your money and efforts on a dying breed of marketing, invest in authentic content.
B: Has the best interest of the reader in mind.
C: Shows you care about more than just profit.
D: Reflects something you truly, honestly believe in.