Thursday, March 31, 2016

7 Myths About Social Selling That You Probably Believe

Here are the myths and the opposing ideas:

1. Social selling takes a lot of time.

Actually, you can get enough done to see results with just 30 minutes a day.

2. You have to know a lot about social media to do social selling right.

If you wait until you’re a master at social media, you may never get started. Basic skills and some common sense are all you need to do well. The whole social selling thing is far less technically challenging that it appears.

3. Social selling is all about the data.

In part, that’s true. But the data is useless without all your well-tested sales experience. You’re not anywhere near being obsolete.

4. Social selling can be automated.

Again, some parts can be automated – like content sharing, and some email marketing. But you must reach out to contacts with customized messages that show you’ve done some research on them. Nobody likes automated social media messages.

5. All content is shared via social media.

Email is a more active sharing channel than social is. There’s actually more sharing going on via “dark social” than on any social platform.

6. It’s okay to stick with cold calling.

Not if you want to be competitive.

7. Social selling means LinkedIn marketing.

Surprisingly, Facebook and Twitter outperform LinkedIn for some social sellers. It depends on your business and your particular social selling techniques.
Want all that in a nutshell? Here it is:
Don’t get spooked by social selling. You’ve already got all the essential skills you need to do it well. Learn a bit about the different messaging tactics and the etiquette of different platforms, and you’ll do fine.

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