Wednesday, July 20, 2016
5 Social Media Marketing Rules You Should Live By
With the explosion of social media, any business owner who wants to cultivate a stronger relationship with their customers and earn more clients in the process should utilize social media marketing. With millions of people using social networking sites and apps like Facebook, Twitter, and Instagram on a daily basis, using social media can give your business more exposure.
Before you launch a social media campaign, here are some of the most important things you must know to help ensure the success of your social media strategy,
1. Post on a regular basis
When it comes to social media, how often you post is very important. After all, the more your audience hears from you, the more likely they are to trust you. Also, it helps you stay relevant. Therefore, make it a point to post regularly on your social media accounts so you won’t easily fade from your audience’s consciousness.
2. Post relevant content
While it is true that posting regularly is important, it doesn’t necessarily mean that you should post just anything that catches your fancy. Remember, what you post matters, too. For better customer engagement, post content that is relevant to the products or services that you’re offering and can help solve your audience’s problems. Always consider your audience’s welfare and interest when choosing which type of content to post.
3. Share and retweet
A great way to expand your audience reach is to show that you’re a thought leader or an influencer in your market. One effective way to do that is to share and retweet relevant content produced by other people in your niche or industry.
4. Respond and engage
Social media won’t be fun if1 you’re the only one who gets to do the “talking.” To have a better and bigger social media presence, take the time to engage your audience or followers. Respond to their questions and comments. If you legitimately know a solution to one of their problems, be a darling and share it with them.
5. Learn from your mistakes
As with anything in life, learning from your mistake is one way to improve your social media presence. To determine what works and what doesn’t, take a look at your previous posts and see what makes them a success or a failure. Once you have a clear grasp of what sort of content your audience likes, make sure you refrain from posting content most of your followers don’t care about.