The 4 Essential Questions Your Content Must Answer in Less than 15 Seconds

A rodeo cowboy gets eight seconds to become a champion. What can content marketers do with nearly twice that time?

HubSpot reports it takes less than 15 seconds for a reader to decide whether or not content is worth the effort. Think about that : In half of the Jeopardy theme, your reader’s mind is already made up.

You’re probably familiar with that statistic–it’s a marketing classic. But what exactly is happening in those 15 seconds?

There’s a series of subconscious questions anyone asks as they’re contemplating reading content. You ask them; I ask them; and our fellow human beings that we call an “audience” ask them, too.

Your content must answer these four essential questions, and fast.

#1: Are You Talking to Me?

Marketers would phrase this question as “Am I the intended audience for this piece?” In the mind of a non-marketer, though, this question is full-on DeNiro in Taxi Driver.

The hard part about addressing this question is that a “maybe” is the same as a “no.” If your reader can’t tell if they’re your intended audience straight away, they’re going to bounce like a ping-pong ball.

So don’t play coy; call out your audience in the first few minutes. Cut everyone else loose. Make it clear exactly who should keep reading.

Full disclosure: This post used to have 250 more words in the intro. I spent the first two paragraphs introducing a metaphor. Then I cut it to the bone, to start with a call-out to the audience. Are you a content marketer? Then yes, I’m talking to you.

It’s important your readers get an equally clear message.

#2: What’s in It for Me?

It may seem strange to have to address this question. After all, you created the content specifically to address your reader’s needs. You’d think it would be obvious what benefit they will get from reading it.

But think about how you search for content. If you’re like me, you do a Google search, and then click into the most promising couple of links to check them out.  In that context, the article that tells me exactly what I’m in for is going to win every time.

The folks at Social Media Examiner are great at answering this question. In the first paragraph or two of every post, there’s a bolded sentence that says exactly what’s in it for the reader. That’s part of the reason their posts get read and shared like nobody’s business.

#3: Says Who?

This question is all about the credibility of the source. Based on the scant information your reader gets in the first 15 seconds, they will decide whether or not to trust you.

The easiest way to fail this test is to either omit the author by line, or bury it at the end. If your reader sees no attribution at the top of the article, they may assume it’s a generic piece written by committee, solely to promote a corporation’s products.

If someone won’t even take credit for the content, how trustworthy can it be?

People want to read work written by humans for humans. Make sure your content has an author’s name, photo, and a link to their bio right up top.

#4: How Hard Will This Be to Read?

The last question your reader asks before committing is how much of a commitment you’re asking for, and how easy it will be to fulfill that commitment.

Now, I realize that not all content is text-based, but the phrase “consume content” give me hives. So we can apply this question to video and content like SlideShare presentations as well.

For text, make sure your content is optimized for web readability. Short paragraphs, headers, visual interest. You can write a 1500-word article and people will read it—but you have to make it easy.

The same applies to video. A single 50-minute video is a big ask. Five ten-minute videos is smaller. Three 5-minute videos that really get to the heart of things is even better. Once someone watches the first one, they’ll be more compelled to finish the series.

I’d say think of SlideShare presentations in the same way. It’s easy to put up the slides from your last webinar and ask readers to click through 192 slides. 192 slides that start, by the way, with greetings to your webinar attendees and instructions on how to ask questions during the webinar. In other words, with completely irrelevant information.

It’s possible to get readers to make that commitment. But imagine there’s another SlideShare that starts with a compelling intro aimed at the reader and hits the key points in 20 slides…which one do you think wins?

A Lot Can Happen in 15 Seconds

The battle for readers’ attention takes place in 15-second intervals. And that’s a generous assessment. For a rodeo cowboy or a viral internet celebrity (remember Chewbacca Mom? Vaguely?), that is an eternity. For the rest of us, it’s a daunting deadline.

Before you post that next piece of content, take off your marketing hat for a moment and see if it answers these four questions. Is it clear your piece is:

1. Calling out a specific audience?
2. Providing a clear benefit?
3. Written by an actual human?
4. Not a chore to read?

The clock is ticking. Make every second count.

Source : http://bit.ly/2eoWY7E

9 Ways Influencer Marketing Can Exceed Traditional Advertising

Traditionally, online content was made to be delivered in a commercialized way, similar to pop-up ads and YouTube pre-rolls. But the problem with content like this is that it’s built with a brand’s perspective in mind, not a customer’s. This results in content that doesn’t resonate or engage with an audience.

To successfully resonate with a target audience, content must emulate something or someone that the customer relates to. The overwhelming nature of ads explains why marketing efforts through print, email campaigns, mainstream digital and TV are becoming less effective. But a new extension into the marketing world, known as influencer marketing, is making waves.

At its core, influencer marketing leverages people with heavily-engaged audiences to communicate a brand’s message. It breaks through the noise and connects to the masses, making it more likely to be seen, heard and absorbed than traditional advertising alone. 

As the founder of a global influencer marketing and talent agency that has launched hundreds of campaigns for brands, I’ve come to understand the value of the industry and how space really works. Here are nine reasons why influencer marketing is exceeding traditional advertising.

1. It’s Organic 

Brands that allow for influencers to have more creative freedom achieve incredible results with their content. According to data from Twitter, there is a 5.2 percent increase in purchase intent when users are exposed to both brand and influencer tweets, versus a mere 2.7 percent increase when users are exposed to tweets from brands alone. 

2.  It’s Shareable

Shareability is the driving force behind what makes social media as powerful as it is, as it takes word-of-mouth marketing to an entirely new level. For instance, it’s likely someone will feel more compelled to share a video of a lifestyle YouTuber conducting a beauty tutorial than sharing a product advertised on a YouTube pre-roll. In fact, 94 percent of people skip pre-roll ads after the five-second mark.

3. It Promotes Trust

Trust is the foundation that needs to be built between a consumer and a brand, and influencers assist in bridging the two. Consumers can feel comfortable relying on influencers for recommendations on a certain brand or product just as they would with a friend. 

4. It Can Tap Into Specific Audiences

Influencers can be the key to tapping into a target audience: This is because influencers aren’t unique to one area; they’re spread throughout the world. Each influencer audience differs significantly from one another, whether it be by location, age, gender, etc. More so, influencers tap into a variety of interests, including travel, food, art, sports, beauty, DIY, etc.

5. It Can Be Amplified by Paid Media

Paid media through social is a large part of many marketers’ current spend, and its landscape is ever-changing as platforms continue to transform. Paid media can be used to amplify influencer content on brand platforms or within the influencer’s channel.

6. It’s Cost-Effective

When compared to mainstream marketing, influencer marketing is more cost-effective in many ways. Traditionally, the costs associated with creating content can be extremely high, but influencers create content as part of the cost of leveraging their network. Content from creators is typically much more vibrant and engaging, thus achieving a more valuable result. Organic reach and the quality of the audience’s attention delivers more value than comparable media prices, with access to the same audience.

7. It Serves More Than One Purpose

Influencer marketing is not about merely posting to a large audience. Content produced by influencers can be reused for paid media, distribution, social content and commercials, just to name a few. Influencers have the ability to be multifaceted with a brand, just as content creators, strategists, brand ambassadors and spokespeople are. 

8. It Attracts a Younger Audience

Today’s generations aren’t engaging with advertisements on TV as previous generations once did. According to Think with Google, in 2015, 18- to 49-year-olds spent four percent less time watching TV, and 74 percent more time watching YouTube. Influencer marketing offers access to audiences that have been disengaged and grants more communication with them than ever before. 

9. It Connects the Consumer to the Brand

In traditional forms of advertising, there is little that ties the consumer to the brand. Influencer marketing has the ability to dramatically increase the way consumers interact with a brand, as influencers can create a voice for that brand. Consumers may also rely on influencers to dictate their decisions and preference. 

Ultimately, it comes down to this: Would you rather have a pop-up ad tell your story or a trusted voice? Influencer marketing is still overlooked and misunderstood in many ways within the media industry, but the amount of brands and agencies that are embracing influencer marketing continues to increase.

Source: http://huff.to/2cSmddV

5 Things to Think About Before Creating a Marketing Plan

 

Setting a marketing budget before defining a marketing plan is like putting the cart before the horse. Although there are plenty of online resources that can help you get a general idea of how much your marketing budget should be (depending on the number of years your startup exists, the industry in which it operates, etc.), preparing a marketing roadmap should come first.

Your marketing budget may change during the budget year, but to make it feasible, it should be built together with a plan that fits the goals of the company and one you could work with on a daily / weekly / monthly basis.

Before creating a detailed marketing plan including budget allocation to the various channels, deadlines, owner and more, there are 5 things to consider:

1. Audience

Startups are agile, and the answer to the question “who is your target audience” may change over the lifetime of the start-up. However, when you initiate your marketing efforts and build a plan and budget, there must be a clear answer to this question. For example, is your product an innovative a/b testing widget aimed at marketing executives in Fortune 500 companies? Is it an app targeted at teenagers ages 12-17 who live in English-speaking countries? Generic marketing targeting e-v-e-r-y-o-n-e (or “anyone who would want to buy the product”) is bad marketing. Even if you want to target multiple audiences, you must define them and often will need to narrow the list of audiences down, depending on your available capital and human resources.

Some would choose to build a persona (or persons) of the potential audience, to better understand who the potential client is and which pain they have that your product can solve. There are several excellent guides online to help build a persona and a free Persona builder by Xtensio.

2. Objectives

Once you defined who your target audience is, set your goals for the period of the marketing plan. One goal, for example, can be positioning yourself as an expert in the industry (thought leadership). This can be done by guest columns written by the founder/CEO in relevant blogs (for example, Bessemer Partners mapped Israeli cyber security startups for TechCrunch to position themselves as experienced investors in this industry). Another goal can be increasing sales. This may lead to focusing your budget on paid advertising.

A goal can also be recruiting new employees, and for that you may want to reach out to tech blogs who cover cool office spaces like this article in Fortune. There are additional goals you can have, and the answer to the question what are your goals could be “all of the above.” But, in order to prepare an effective and executable marketing plan, I recommend prioritizing these goals.

3. Marketing Channels

After you set your audience and goals, the next question is where can you find the audience. Going back to the example of targeting marketing execs in Fortune 500 companies, the chance of them reading an article mentioning your company at AdAge or AdWeek is higher than them reading such an article on Mashable. If you target the 12-17 age group, are they on Facebook, or like all of us, moved to Snapchat? Try to understand where your target audience spends most of its time online. Often, the chances of finding good and targeted leads will be higher in niche industry blogs. I worked with a company that targeted c-level executives in the hospitality business. The best leads we got was from an article on a small blog, but one that all c-levels in this industry are subscribed to. Sometimes, being featured in a large publication is a matter of ego more than ROI.

4. Team

While building the marketing plan, ask yourself if there is currently someone on the team that will be able to carry the plan out. If not, is there a need (and budget) to hire a full-time marketing person? If you have an existing team, do you need to hire more people or would outsourcing services like Fiverr and UpWork make do? There are opinions supporting and opposing hiring freelancers, but from my experience, it depends on the person. You can hire an employee with zero dedication and a contractor who gives 120 percent into the project.

5. Budget

This point is derived from the four points above. Only when you set your target audience, objectives, optimal marketing channels and structure of the team will you be able to better understand what budget is needed. The marketing budget should be consistent with the growth to which you aspire. If you decide on a fixed monthly marketing budget throughout the year, it will be difficult to expect that it will support a growth. Start with a realistic budget – both in terms of available resources and also you in terms of your goals (it’s difficult to demand a 10 percent MoM growth with a fixed monthly marketing budget of $1,000). Consider long-term and short-term factors. For example, investing in content and SEO is a long term investment (Google will kill any tricks you try ;-)). In contrast, a PR campaign can and should be limited in time, so you can allocate only a few months out of the budget to it. If you decide to work with a PR agency, you can limit the work to 3-4 months. In addition, as the company’s general budget may vary due to external factors (drop in revenues, declining recruitment, etc.), the marketing budget will vary too, and that should be taken into account as well.

  Source : http://bit.ly/2bYpD2m

7 Horrible Ways to Lead a Team (and the 1 Mistake Everyone Makes)

Leadership is not, "Hey, you, go do this thing for me."

When we think about leadership, we tend to think in terms of hierarchy--those at "the top" are considered "the leaders" and those at the bottom are considered "the followers."

The problem with this sort of perspective is that, in all honesty, just because you hold a formal position on the ladder does not necessarily mean you are a "leader."However, lots and lots of people wear their title and their badge of honor proudly--while at the same time ignoring the fact that they are, in fact, horrible leaders.

Don't fall into the trap of doing any of the following, simply because you have a position of power--especially this first one.

1. You expect others to follow rules that you yourself do not follow.

This is, bar none, the most common mistake in leadership. 

You cannot, and should not expect others to follow rules, codes, processes, and all the rest if you cannot follow them yourself. If you're not showing up on time, don't expect others to as well. If you aren't diligent and organized, don't expect those beneath you to somehow cultivate better habits.

When you are a leader, you do not realize how much of an influence you have on your team--even down to the smallest habit. You are the leader for a reason. Everything you do must have a purpose so that those who look to you for guidance will do everything with purpose as well.

2. You do not keep your word.

The fastest way to lose respect (and earn resentment) as a leader is to say you're going to do something and then not do it.

First and foremost (going back to No. 1 here), it's because it encourages a very bad habit in those around you--"If he/she can slack off, so can I." As a leader, it is so crucial that you do the things you say you are going to do. And if you cannot do them, you need to communicate that openly to your team in advance.

For those looking to rise and become leaders, this is equally important advice. If you want to climb the ranks, this is one of the most effective ways to do it. Keep your word. That's it. Keep your word and people will soon learn that you can be trusted--they can count on you, no matter what. And that in itself will propel you to where you want to go.

3. You do not (genuinely) admit when you are wrong.

Some "leaders" believe that admitting when they're wrong is a sign of weakness.

It's not.

In fact, being wrong or having made a mistake and yet being incapable of owning up to it reveals an even bigger weakness--and makes your team question whether or not they can trust you. 

If you make a mistake or were incorrect about something, just say so. This will establish trust and an even playing field with you and your team, showing them that you embody the same traits you expect of them--a humility to be able to step back and take accountability.

4. You make promises you cannot keep.

This is a rabbit hole of disaster. There is no worse habit as a leader than making promises you know you can't keep.

All this does is welcome in feelings of being let down. And the next time you say you're going to do something for someone, they will not believe you--and even worse, they will become angry at you for thinking you can fool them again and again.

Where No. 2 is about following through with what you say you're going to do on your end, No. 4 here is about keeping promises that you make to someone else.

5. You want to be the star.

As a leader, it's your job to inspire, guide, direct, teach, motivate, and ultimately help others succeed. It's not to steal the spotlight.

The greatest leaders are the ones who, as Steve Jobs so eloquently put it, "play the orchestra." Fantastic leaders know how to step back and let others shine. They know how to put others in positions to succeed themselves--which benefits the whole orchestra. 

However, as long as you want to be the star, with the spotlight on you and no one else, you will squeeze the talent around you and keep it from ever unfolding. 

6. You criticize others but cannot take criticism yourself.

Healthy criticism is how teams members push each other to improve and get better--iron sharpens iron. Harsh criticism is what instills insecurity, fear, and an unwillingness to take chances.

If your style of leadership is healthy and positive, expect others to do the same with you--which means you too will continue growing and improving. But if your style of leadership is harsh, then expect the same to come back to you--or worse, cause your entire team to go silent.

7. You believe your way is the right (and only) way.

And finally, the oh-so-debated topic of what is "the right way" of doing something.

The truth is, there are very few things that have just one single "right" way of doing them. So much of life is subjective, and that goes for the work we do as well. "Creative" to one person might be "boring" to another. "Clean and sleek" to one is "dull and lackluster" to another.

If you are a leader looking to build and scale your team, it is important to learn and realize that your way is not necessarily "the right way." It may be "one of the" right ways, but it is not the "end all."

It's important that you acknowledge this; otherwise, you will cultivate a team of people who aren't searching for the best solution to the problem, but rather the best solution to appeal to your own unique subjective definition of what is "right."

 source : http://on.inc.com/2b5DIcy

5 key traits to be a successful entrepreneur

Taking the first steps to start your own business can be difficult and there are certain traits that help entrepreneurs have a positive outlook and push through their toughest early days.

Financial services company Santam published  a Start-up Survey, speaking to 606 South African entrepreneurs who listed coping with pressure and being adaptable as some of the key traits needed for success.

When questioned what their motivation for success is, respondents said the following:

• Passion – 47.6%
• Be your own boss – 28.2%
• Other – 12.5%
• Time flexibility – 11.8%

What key skills should an entrepreneur have? The respondents listed the following as traits required to make it as an entrepreneur:

1. Coping with pressure

Stress is a part of our daily lives and includes having to juggle family life, relationships, and financial difficulties. Dealing with pressure has to do with your personal perspective and the importance you place on a task relative to your own self-identity and self-worth.

Rather than seeing pressure as a negative, an entrepreneur identifies the need to apply core skills and knowledge to solve the challenge at hand. Learning to perform under pressure is crucial to surviving personally and professionally.

2. Adaptability

Building a start-up requires an entrepreneur to constantly find new ways of doing things and to react as new information emerges or situations evolve. Running a business in an ever-changing environment is difficult enough but a successful entrepreneur needs to be able to adjust quickly and seamlessly.

From the initial decision to become your own boss to changing markets in the business landscape, you need to be able to change your focus accordingly to benefit your business.

3. Self-confidence

A firm belief in your abilities and your own success is an important characteristic to possess. You represent your business and have to be confident in your ideas, services and capabilities. This will help you to rule out any fears or doubts.

Part of having high self-confidence means being able to identify where you are and where you would like to be. Establishing your idea of success in your mind’s eye will motivate you to progress and overcome any obstacles in your way.

4. Ambition

Ambition is key to an entrepreneur’s success. The will and courage to achieve your goals fuels an entrepreneur through economic uncertainties. An ambitious attitude drives you to actively seek out opportunities, to think big and take calculated risks.

Setting your sights higher will help you prove to yourself that there are no limits to what your business can achieve. Embrace failure and tirelessly seek out ways to improve your ways of working. High risk = high reward.

5. People skills

Do you think you’re fit to lead a team? Being a leader means being able to engage and invest in people in a way that motivates them to reach business goals. Your communication skills are directly linked to how much influence you have over the people you work with.

Successful entrepreneurs need to be able to build people up, value them and inspire them. Social skills are also essential for networking with other business owners to secure potential partnerships.

More than 90% of respondents cited these are vital traits to succeed.

Additional traits cited by the respondents included: optimism, financial savvy, leadership and the ability to negotiate.

Even though education is not seen as a key requirement, 72.2% of respondents had some form of post-matric qualification, Santam said.

  Source: http://bit.ly/1SnnoT5

Amplifying Your Content

You could build (or have built) the best, most amazing piece of content – but if no one reads or views it, does it even really exist? Recognizing the right avenue for sharing your content and then finding the best way to amplify the message through social influencers and employee advocacy will ensure that you get your message out to your target audience and hopefully fulfill your purpose.

Best Social Media Avenues

• Twitter – Posts are limited to just 140 characters. This can be a good thing as it forces the message to be succinct, containing only the most important aspects. It also becomes the avenue from which to launch most campaigns. Your post, which is a form of writing in and of itself (thus content), is focused to your audience and the sharing begins with those in you and your employees’ networks – that is those following you on Twitter. Then they share, then others share and so forth, snowballing the message throughout the virtual community. Be careful not to lose your focus, though, which is easy with Twitter where all posts are viewed by anyone.

• LinkedIn – Designed for business relationships and thus is easy to maintain a highly professional tone. Businesses should have a page on LinkedIn, especially if they want to reach other businesses. The reach here is to business-focused individuals, so if not presenting a product aimed more at enhancing business, then it isn’t likely the best approach. This does allow a tighter niche for business focus purposes, with employees showing their personal business connection to a company.

• Slideshare – This network is becoming increasingly popular for SEO and image-based content. Recently, it was acquired by LinkedIn and is becoming one of the one of the most popular search engines for content. When your employees are on LinkedIn and connected to your company, they can easily share a Slideshare, making it a more viable option than Instagram for enterprise social media amplification.

• Instagram – An outlet for images and often links with either Facebook or Twitter for greater ease of sharing. If a visual is an important aspect of your content – this is a must for you to use. If the image isn’t a must, this may not be the approach to take. 

• Facebook – Without question, a business should have a Facebook page that they regularly update. If it just sits there, it isn’t helping you at all. From Facebook, you can share links to any style or form of content, but the image ends up being a driving force. Include a picture, then the link, and you will get more traffic from Facebook. That said, it may not be the best arena to share more technical jargon that is geared toward a specific and highly technological business audience. Another avenue may work better.

There are many other approaches than the above listed social media outlets. And new sites pop up every day. Again, weigh the needs of your purpose against the reach of your target audience to determine the best approach for your current campaign. Most important, don’t go stagnant with your contribution of content. Keep it constant, lest your audience will lose interest and move on to the next big thing.

Advanced Amplification Techniques

• Employee Advocacy – Employees are always the best starting point for sharing the content you have put so much time into creating. Not only do they know your company and products, but offering them the opportunity to share their thoughts, ideas, and opinions in the creation of the content inspire them to want to share it with their circle. Employee advocacy is an essential element for successful engagement with your customers. Your employees should be the one talking with customers and offering support for questions. But this shouldn’t be limited to just the marketing or customer service staff. Everyone in the company should play a role, from executives to sales to maintenance. They all have a stake in the company’s outcome, so encouragement to participate in advocacy efforts is a must. When employees feel like they are part of the process, they are excited to become engaged in the process.

• Customer Advocacy – Customers are the whole point of business, right? Businesses know this. Or they should. Without customers buying products, businesses would go out of business. And they are the best marketing voice you have when it comes to sharing the benefits your company has to offer. Word of mouth marketing will never go away – as people like recommendations from their friends, colleagues, and even admired strangers. The place where people share has been moved from the watercooler to the Internet, but the impact is still the same – people telling people they know what they should or should not buy. Customer advocacy cannot be overlooked. Rather, incorporate them into your amplification efforts, ask them to share your content. They already buy your product, so becoming an ambassador for it shouldn’t be a stretch.

Amplification comes down to how the message gets shared, no matter the content. If you have followed the steps above, created a purpose with clear goals, determined your target audience, selected style and form, chosen a writer, wrote quality content that includes a good title and SEO consideration, and decided who to share the message, then the next step is to find a way to reach the most people with the lowest amount of effort – you need to amplify your message.

Content marketing is getting more saturated by the day. Getting your content out there and in front of your target audience is arguably the hardest aspect of content marketing. Social media promotion and leveraging employees and customers are easy ways to ensure your content is reaching your target audience.

 Source:http://bit.ly/1NpyYIV

Social Media Strategy: where to begin?

Social media are a necessary part of any marketing strategy, but they should also be a part of your SEO strategy. As social media become more popular, Google and other search engines can’t ignore them any longer. Tweets and Facebook posts don’t get the highest rankings in Google, but Facebook pages and profiles for sure do. But how do you know which social media to use? In this post, I’ll walk you through the first steps of determining a social media strategy: finding the social media that suits both your business and your audience best.

Which social media suit your business?

The first step in determining a social media strategy is whether that social medium is one that you’d want to be found on. In other words, does the social medium suit the message and branding of your company? And on top of that: does this social medium offer the options and reach you’re looking for?

Social media like Facebook and Twitter offer a lot of ways to advertise and make your brand and company known beyond the scope of your followers. With other social media, this can be more difficult and would require a lot of hard work to get the same results. Make sure to think about what presence on the considered social media would mean for your company. Make sure that this aligns with how you want your business to be branded.

Which social media does your (desired) audience use?

Different kinds of people use different kinds of social media. So you have to know what social media your audience uses. And for you to know that, you’ll have to get to know your audience. This requires some effort and research, but it will definitely be worth it. For instance, if your company mainly works in the business-to-business area, you should definitely be active on LinkedIn. And if you have a young audience, your business is best off using social media such as Snapchat, Vine, Tumblr and Instagram:

Social media you can’t ignore

At the moment, there’s basically only one social medium you really can’t ignore and that’s Facebook. Why? Let me show you:

Facebook currently has nearly 1.5 billion active users every month. That’s over 20% of the entire world population being on Facebook at least once a month. So you can see why this is one bandwagon you’ll want to get on.

A blog or website should thus definitely have its own Facebook page. And your posts should all be shared on Facebook. That way, all the people who follow your page see new posts in their timeline. WordPress can do this automatically for you when you publish an article. Some people will like, share or comment on the Facebook posts, be giving them, even more, exposure.

Think about your social media strategy!

The main thing you should take away from this post is that you should determine your social media strategy, before your start. It’s easy to waste time, effort and money on the wrong media and/or the wrong goals. So bear in mind these 3 key questions:

• Who do I want to reach with social media?
• Which social media suits my business?
• On which social media do I find my target group?

 Source: http://bit.ly/1pR9SNO