9 ways marketers can stick to their strategies

Consistency is important when you’re trying to implement a long-term marketing plan, so resist the temptation to abandon a strategy if it doesn't work immediately.

Give it time to work. These nine steps can help you make the most of your well-crafted plan:

1. Every day, be renewed by your vision. Your mind can be your greatest asset or your most tiring obstacle.

Begin your day by renewing your mind with the clarifying power of your vision. When W. Clement Stone and Earl Nightingale both said, “Whatever the mind of man can conceive and believe, it can achieve,” they knew these were far more than simple words on a page. There simply is no substitute for the power of belief.

When you believe, obstacles that would throw your entire day into chaos suddenly become bleeps that you just intuitively know how to solve without expending valuable time or energy. Don’t laugh this off as touchy-feely. This is one of the most inexpensive and profitable investments you’ll ever make in yourself. Just do it.

2. Focus on your niche. Become the expert in all things involving your niche. Don’t limit your knowledge to the services you offer.

The more you know about your niche’s priorities and challenges, the more valuable a resource you can become to them. Become familiar with other professionals who can assist your niche with challenges outside your expertise.

When you’re tempted to work with clients outside your niche, make sure the time and payoff will be worth it and won’t draw you away from your commitment.

3. Stay close to your ideal client. Networking, surveys, online community forums, trade magazines and associations are all great ways to keep sharp about the things that matter to your ideal client.

Stay on top of the news and ask yourself how your client’s needs will be affected by changes in the business and world environment.

4. Keep your eyes on your competition. If your clients stop think­ing that you offer a competitive advantage in addressing their needs, you lose and the competition wins. Enough said. Don’t be the last to know what your competition is doing.

5. Make sure you’re positioned to win. If you’re doing the first four steps, you’ll know when it’s time to change your tune, tweak your message and speak a new language that’s more in tune with what your ideal client needs.

Ask yourself, “Is my unique selling proposition still unique? Does anyone do it better? What one thing can I do to serve my clients better?” That’s how you stay unique.

6. Take action every day. Stick close to your plan. Follow your schedule. Complete the actions you say you'll complete in your daily sched­ule.

At the end of the week, give yourself a grade for effort. Then give yourself another one for accomplishment. If you’re getting A’s for effort and C’s for accomplishment, trouble­shoot.

7. Focus on one marketing project at a time. One of the greatest mistakes people make in setting goals is trying to work on too many things at one time. There's tremendous power in giving focused attention to just one idea, one project, or one objective at a time.

8. Ask yourself good questions. As you think about your goals, instead of wishing for them to come true, ask yourself how and what you can do to make them come true.

The subconscious mind will respond to your questions far more effectively than just making statements or wishes.

9. Congratulate yourself. You’re halfway home. You’ve done something that less than 3 percent of the population has done—set goals and create a plan for achieving them.

Every study on the subject tells us you’re far more likely than most to succeed with your plans if you'll only do one thing: Take action.

Be that external force. Plan your work—then work your plan—and you’ll have an unstoppable money making system that can grow your business beyond even your most amazing vision.

Source : http://bit.ly/1PTjFLG

7 worthwhile ways to automate social media

Social media is an essential part of 21st century life. And, that’s especially true for business owners who are looking to connect with customers, influencers and even potential investors.

While having a social media marketing strategy is a necessity, it can become extremely time consuming. Between updating your profile, responding to customers, coming up with content and sharing content, managing your social media accounts can become a full-time job.

Over the past six months I've really been dialing in my social media efforts for minimal time effort and maximum output. Thankfully, there are a few tools and strategies I've found that help automate social media so I can focus on growing my business. If that sounds like a plan, then give these seven techniques a try.

1. Social media automation software and apps

The easiest way to automate social media is by using automation software and apps. These include Hootsuite, Buffer, SproutSocial, HubSpot, Social Oomph and Social Flow. Each tool may have unique features of their own, but essentially they all allow you to schedule social media posts in advance and monitor your accounts when someone mentions your brand or leaves a comment.

If you’re just starting out, select just one tool and experiment with it by scheduling a couple of updates. I personally use Buffer and really like it. Most of the tools above have apps so that you can stay up-to-date with your social media accounts while on the go.

I also like using Brand24 to find out who is talking about my company online. This is a social listening tool that shows me every person that mentions my brand both on social media or a blog post. They don't do any social posting but the social listening feature is amazing. You can then acknowledge these mentions and thank people publicly.

2. Fill in the gaps

Automation tools like Hootsuite can be a real timesaver. But, you can take that automation to the next level by using tools like Zapier and IFTTT. Basically, these resources make it possible for apps, systems and websites to talk to each other. For example, you could create a "zap" that automatically posts new WordPress posts into your Facebook page.

IFTTT gives you the ability to create "recipes" so that you can sync your online profiles or Google Calendar with social media so that you never forget a birthday. The possibilities are endless. Check out this Buffer post to help you get started with IFTTT.

3. Sync your blog

You’ve worked pretty hard on that blog post or creating that infographic. Why not ensure that it’s going to be seen by your friends and followers on social media? If you use WordPress, this is pretty easy to do since there are more than enough plugins that allow you to add social share buttons onto your page or automatically post on social media whenever you publish a new article.

However, you can also sync your blog content and social media updates in advance with a tool like CoSchedule. This handy service lets you plan out your editorial calendar in conjunction with the social media channel that you want the content to be shared on. Remember not all types of content will work on all social media channels. Share content on the channels where you know your fans will see it. I find that the content that does super well on Twitter doesn't do as well on Facebook for my audience. My Google+ audience likes more in depth articles while my Twitter likes short nuggets of advice. Test out and see what your audience likes and then automate it as much as possible.

4. Recycle evergreen content

Unless you literally started a blog last week, there’s a very good chance that you have some old blog posts in your archives. While it wouldn’t make much sense to share an article that discussed the hottest marketing trends of 2010, you could share evergreen content.

Evergreen content is timeless content that is still relevant. You could go through your archives, or you could also use a WordPress plugin like Revive Old Posts to simplify the process. There is also a killer tool that I use called MeetEdgar that allows you to publish a post and then automatically recycle your top posts several times on a schedule.

5. Tweet multiple times

While you don’t want to be the person who is flooding your fans' feeds with the same link to a recently published article, there’s also no rule saying that you can’t post that multiple times. In fact, the most effective Twitter users tweet 3 times per day. Even if you only send out the same content, you’re increasing your chances of it getting noticed by a different audience.

If you look at your audience and get to know them you'll find that they are from all over the world. This means that whenever you tweet, you'll have followers online. I like to setup a schedule for tweeting several times a day at specific times. I then go online and find the best content (mainly motivational quotes as they do super well as you can and schedule them out over the coming months. This allows me to spend two to three hours once every three months finding good quotes. Keep in mind that you can always post something important to social media whenever you want. This is just scheduling out so when you get busy, you don't look inactive.

6. Curate content

Social media isn’t just about sharing content that you’ve created. It’s also about sharing other people’s content. Thankfully, curating is easier than ever with the help of those automation tools that you’ve been using. For example, Hootsuite gives you the option to discover suggested content that you’re interested in based on keywords. Buffer allows you to create a posting schedule based on updates from within your network.

Newsfeeds like Feedly, dlvr.it and Scoop.it can also be used to curate and share relevant content. But, if you need a more robust content curation tool, there’s no better option than Curata.

7. Focus on one task when you have down time

Finally, you have to realize that you can’t automate 100% of your social media activity and have it be exactly what a dream account would look like. If you want to have a huge strong following, automation won't ensure this. There needs to be moments when you have an actual interaction with customers, fans or followers. And, trust me, people can easily notice when an account is basically a robot. Instead of getting overwhelmed, focus on accomplishing one task whenever you have some down time.

This could be anything from responding to or leaving comments, personally sharing updates or refreshing your profile. You don’t necessarily have to do this every 30 minutes, but try finding a little bit of time each day or each week to give your account a human touch. I find that the more personal touch I give my account the more real I am to my followers. This gains their trust and with their trust you can make a more powerful impact online.

Source : http://on.mash.to/1PqKt3x

Five details you shouldn't give Facebook

The whole point of Facebook is to share your life with other people. You probably have more than a few friends who fall into the over-sharing category. Before you snicker, you may be one too and not even know it.

Here are five personal tidbits Facebook asks you to share that you’re much better off keeping to yourself.

1. Your phone number
It's a really bad idea to add your home or cellphone number to your Facebook page. Prank callers, stalkers, scammers and identity thieves would love to use this information against you.

Not only that, but there’s a Facebook trick that works pretty much most of the time. Anyone can use your phone number to search and find your Facebook page.

One security researcher, Reza Moaiandin, took it a step further and found he didn't even need to know a specific phone number. He wrote a program to generate every possible number in the U.S., U.K. and Canada. Then he submitted the numbers to Facebook and got back information from millions of profiles that had poor privacy settings. If he had wanted to, he could have turned around and sold the information on the black market to hackers who build and sell "fullz" or packages of identity information.

If you do give your phone number to Facebook, be sure to hide it in your profile.

Go to Facebook and click on your name at the top of the page. When your profile page loads, click the "Update Info" button in the lower-right corner of your cover image.  Go to "Contact and Basic Info" in the left column and next to your phone number click the "Edit" link.

Click the "audience selector" icon, which will either be a globe or a silhouette of two people and change it to "Only me." Now no one can see your phone number, and it won't show up in searches.

2. Your home address
Post a picture of your recent vacation or major new purchase and this puts you at risk. Think for a moment of all the terrible things that might happen if some nefarious person knew your home address. Remove it from your Facebook profile.

Follow the directions in the last section to get into the "Contact and Basic Info" section of your profile information. Look for "Neighborhood," and if there's an address there click the "Edit" link next to it and wipe out the information. Then click "Save Changes."

One other place you might not think about your address being is under events. If you create an event, it will likely have your address so people know where to go. If that accidentally gets set to Public, then anyone can see it.

Either delete the event right after it happens, or tell people attending to message you for the address. Be sure to check back through your history to get rid of any old events or posts that have your address in them. Click here to learn how to use Facebook's built-in tools to make it easier.

3. Anything work-related
Try not to leave any information on your Facebook that reveals where you work. If someone from your workplace tries to search for employees on Facebook, they might find a post or photo that they don't like.

Similarly, if a hacker wanted to figure out whom to target if they wanted to break into your workplace's computers, social media would be their first stop. Of course, they're more likely to hit LinkedIn first.

Bonus tip: If you're worried about coworkers or employers creeping on your Facebook profile, then change these three basic features.

Again, you can use Facebook's timeline tools to do a scan of your past posts. Remove any information about your current job, especially if it's of a complaining nature. If you have posts about previous jobs, you might want to remove those as well. A current coworker or supervisor you decide to friend might see them and it could color their opinion of you.

4. Your relationship status
Including your relationship status on your Facebook page just invites awkwardness. The number of "likes" that you might get from people after you change your status from "married" to "it's complicated" will creep you out.

Bonus tip: Have some pictures you want to keep in the family? Here's a tip that will teach you how to make sure that some of your friends don't see all of your photos.

Certain relationship statuses are also a draw for cyberstalkers. At one point, there was even a Facebook app that would notify you if friends you flagged changed their relationship status to "single."

Don't forget the scammers out there who specialize in sweetheart scams. They use social media, email and dating sites to create a romantic connection with you and then swindle you out of money. You don't want them to see that you're single on Facebook and get ideas. It's easier to just remove your relationship status entirely.

5. Your payment information
Facebook is free, but it still wants your credit card number. Adding your financial information lets you buy gift cards and other products straight through the website. How convenient!

Of course, one of the best ways to accidentally get your credit card charged for something could be to leave your Facebook profile open on your home computer. A small family member or "joking" friend at your home could use it to spend money on something straight through Facebook. You don't want that to happen, do you?

Open your Facebook, click the upside-down triangle in the top right corner and choose "Settings." In the left column select "Payments," and then on the right go the "Account Settings" tab. You can see if you have any saved payment information and remove it.

Source : http://kng5.tv/1KSxKIm