10 Clever Marketing Tricks Using CRM, Link Building and More

Want to master online marketing? There’s so much that goes into creating an effective strategy. But members of our small business community have plenty of marketing knowledge to share. Read on for some of their top tips for taking your online marketing to the next level.

Solve These CRM Problems

Customer Relationship Management is a key part of communicating with customers online. But every CRM system presents its own challenges too. In this SBA post, Anita Campbell explains some of the biggest problems businesses might run into when implementing a CRM system and how to solve them.

Change Your Social Media Mindset

There are some common myths about social media that could be hurting your online marketing efforts. In this post on Strella Social Media, Rachel Strella details what some of these myths are and how to avoid them to make your social media strategies more effective. BizSugar members also share thoughts on the post on the community.

Use These Link Building Techniques to Push Traffic and Revenue

Link building isn’t just a cheap way to bring in customers via search anymore. It involves actually building relationships with other bloggers, businesses and site holders and then nurturing those relationships with visitors once they get to your site. Moosa Hemani of SETalks shares some link building tips here.

Generate Sales Through Social Media

Making sales doesn’t mean you have to have individual salespeople push your offerings onto different consumers. You can actually use social media to generate sales. Neil Patel outlines some tips for doing so in this post.

Pay Attention to Bounce Rate

Your website’s bounce rate is a stat that measures how quickly people leave your website after clicking on one  of your pages. To improve your website and this rate, you need to first understand what it is and why it’s important, as Mike Allton of the Social Media Hat details here. You can see further discussion about the post over on BizSugar.

Boost Your Ecommerce Sales With Email Marketing

Email marketing can let you communicate and form relationships with lots of different customers. Even if you have an eCommerce business, you can use email marketing to boost sales. This post by Vanhishikha Bhargava of Exit Bee includes tips for doing just that.

Create Interactive Content Your Audience Will Love

If you look at content marketing as just a way for you to share a specific message, you might not be getting as much out of it as you could. Instead, creating content that lets your audience interact with you can be more helpful for both your business and your audience, as James Pointon explains in this Right Mix Marketing post.

Master the Time Zones for International Marketing

Marketing a business online means having the potential to reach consumers all over the world. But if you want to actually reach those consumers when they are likely to act on your messages, you need to master the time zones. Bettina Specht provides some tips in this Litmus post. And the BizSugar community shares input too.

Learn From Abandoned Shopping Carts

Running an eCommerce business means providing a very specific type of customer service. You have to create a positive experience for customers on your site. So when they do things like abandoning their carts before completing a purchase, there’s usually something to be learned from that. This post by Leslie Simpson on Carts Guru includes some lessons you can learn from abandoned shopping carts.

Send the Most Relevant Emails to Recipients

Perspective customers on your email list don’t want to receive canned emails that look like they could have been sent to anyone. If you want to provide the best online experience for all of your customers, you need to know how to send only the most relevant emails to each of your customers. Scott Heimes explains more in this Marketing Land post.

 Source : http://bit.ly/2aK2HRt

4 Modern Tools to Improve Marketing at Your Startup

Every day, new tools make marketing possible for entrepreneurs to get their brand in front of a massive audience. Whether it’s a new method to generate online traffic, or to approach analyzing industry relevant information, the power of marketing has reached an entirely new level of operations in the modern age.

Yet still, the brightest business-motivated minds are always looking for another approach to gain a marketing edge on competitors. In their wake, the number of marketing tools being introduced to the marketplace are virtually endless. While this might seem a bit like overkill to someone new to the marketing process, the truth is that the chance for uncharted marketing success for business owners willing to take the time to figure it out is enough to persuade an entrepreneur.

Big Data

Originally used to track trends in the spread of the flu virus by Google, which initially outperformed the CDC‘s own predictions, Big Data has evolved into one of the most useful modern tools for marketing success. If a company has the processing power to handle large repositories of information, leveraging Big Data analysis to determine when the next major market trend will strike has proven to be a profitable venture for a large number of digitally driven companies.

While data is always a critical part to any marketing campaign, Big Data provides businesses with a front row seat to a far reaching look into the fine details of how markets behave and what the numbers say. Savvy companies will be able to jump on early, rather than getting in too late.

CRM Software

CRM software (otherwise known as Customer Relations Management software) is a driving force behind many companies who seek to get more out of their customer base. While every business offering products and services needs contacts and leads, CRM software helps to maximize the potential of your customer contact and sales data to help improve the rate of closing leads and overall profitability.

Whether this is in helping a company stay on top of regularly contacting clients or determining what sales incentives need to be implemented to ramp up sales, CRM software becomes an easy and organized way to keep your entire sales department on task for ensuring higher rates of sales volume. Over time, CRM software developed to suit various needs, from a giant such as Salesforce that serves entire enterprises, to a highly specialized ones like LockedOn which is made for real estate agencies.

Picture Marketing

When building a social media marketing campaign, pictures with text will often say more than lengthy ads. People resonate with visually stimulating content, and if it is clever enough it will be shared through social networking avenues.

Some tools to help with this type of marketing approach are Canva, BeFunky and PicMonkey. It never hurts to make a big statement with a picture that says a thousand words simply by its visual appeal. Using easy to operate picture rendering software is key to getting this part of your marketing campaign right.

Email Campaigns

If you thought email was out, think again. A well-guarded secret in modern marketing is that email lists are still one of the best ways to interact with potential clients and customers. The reason for this is because the company hosting the list can set the pace with a consistent frequency of advertising. However, it is important to remember that successful email marketing campaigns must provide something of value to the consumer.

Beyond merely tossing ads in a potential buyer’s face, it helps to wet their whistle with information they will not likely be able to get anywhere else: that means the information must be genuinely valuable. As a company’s email campaign builds rapport and trust among its subscribers, the inevitable outcome will tend to be that these same subscribers will trust the products and services the company is pitching as well. This is, in turn, generally good for a company’s bottom line.

 Source: http://bit.ly/28VtWKZ

5 Steps to Ensure That Your Business Idea Can Really Work

Running a successful startup isn’t rocket science, but it’s also a delicate skill. It’s crucial when running a successful startup is to ensure that your idea can work. After all, one of the biggest reasons why so many entrepreneurs fail is because they are working with ideas that just aren’t applicable to the real world.

Balancing the needs of your consumers and your desire to create will mean life or death for your business. And unless your products can fill a need for your audience, it doesn’t matter how passionate you are about the product – it won’t work.

This guide is going to help you ensure that your business idea is viable and has a chance of working in the grand scheme of things.

Can You Build It?

To start, it’s necessary to see whether you can even build the idea. It may be easy to think that you can solve a problem by implementing different ideas, but often, the real reason why this hasn’t happened to begin with is due to the fact it’s impractical.

Rather than going straight to market, you should first build your product as a concept. It doesn’t necessarily have to be the finished product, but putting something out to test before finalizing will ensure that many issues can be addressed. There’s nothing wrong with building an early-stage prototype and testing it out in action with a small group. The feedback collected from choosing this step could save you product trouble down the line.

Is it Cost-Effective?

Once you are sure that you can build your idea, you need to be sure that the idea is cost-effective. But how do you determine how cost-effective something is?

You can begin by looking at your own bank balance. How much will your idea cost to make at this current time, and do you have the resources to cover it? If not, would you be able to gather resources to pay for the costs? Being able to examine whether it’s in your best interests to move forward with a costly project could play a big role in the future of this idea.

You also have to consider the price point you would have to sell an item at in order to make money. Sometimes you can have a perfectly good product, but because the manufacturing costs, it’s impossible to make a profit.

You can work out the price point by looking into your target market and getting an idea of the current price ranges for similar products.

Do People Want It?

For some people, this may be the first step. But even if it’s not, this is an important step to understanding if an idea is worth moving forward on. In many cases, inventors can’t test the demand for their product without a working prototype first. Go bold and take your product out to the general public.

People often fear this step the most, opting instead to confine product testing to biased family members and friends. But examining the true market appeal of a product will better serve you when it comes to bringing quality products to life for consumers.

Can You Market It?

By now, you know that there’s some demand for your product and you can make a profit. But the determining your product’s potential for marketing isn’t easy. Just because there’s a demand for a product doesn’t mean that you can marketing will come smoothly.

This is where you have to do research. Look into what your competitors are doing and you need to formulate a strategy. If you have a strategy that works, you may decide that it’s worth trying out.

Correct Scaling

At this point in the process, you may discover that you’re ready to warrant a limited rollout. The biggest mistake entrepreneurs make at this stage is to go all in. Going all in and hoping for the best can quickly drain your budget. It also means that you’re setting yourself up for trouble down the line if your product doesn’t sell like you wanted it to you are going to find yourself in trouble.

Start small and monitor how quickly you can sell your products. As time goes on, you can start to scale your efforts with a reasonable guarantee of making that money back. Remember, scaling too fast is one of the surefire ways to fail your startup.

The Biggest Decisions

For entrepreneurs, these are the business decisions that will prove to be the most difficult. You shouldn’t risk everything on one product idea or service. Startups need to ensure that they have performed due diligence prior to investing a significant amount of money in a venture.

How will you make sure that you validate your big idea?

Source: http://bit.ly/1OpcgkF

4 Questions To Ask Yourself Before Becoming An Entrepreneur

1. Are you ready to work harder than you ever have?

As an entrepreneur, you will most likely work harder and longer than ever before. True entrepreneurs aren’t only putting in 40 hours a week and then calling it a long week; they are more than likely doubling the hours they had at their regular jobs.

The best part about working that hard and that much is you’re working towards something that you are passionate about. You’re working towards what you’re creating and what you will be able to call your own.

Working for someone else can be satisfying in a certain sense, but you are still working towards a goal and building a company that is not your own. Working for yourself means ownership, and creating, from the ground up, what is yours.

2. Are you ready for the obstacles ahead?

Being an entrepreneur and following your own path has its own set of obstacles. Tough obstacles. In a 40-hour work week, you faced obstacles, but usually on a smaller scale. The obstacles you face with a normal job can be missing a deadline or messing up a sale, but it’s not life-threatening. The obstacles you will face as an entrepreneur can be life-threatening in the sense of, if you fail or quit, you or your family could lose everything. If you don’t make it through the obstacles as an entrepreneur, you could easily ruin your life and have nothing to show for it. But overcoming the obstacles of entrepreneurship will reap some of the biggest rewards.

3. Are you ready to be your own boss?

Being a full-time entrepreneur means you set your own schedule, make your own hours, and do your own thing whenever you want. That sounds pretty exciting, right? Just make sure you don’t get too comfortable with that idea. Everything you do as an entrepreneur will affect your results and your success. If you constantly procrastinate and get complacent, you will see the same thing happen in your business and in your life.

4. Are you ready to have fun?

Despite all of the hard work and different challenges you will face as an entrepreneur, you will still have fun. The best part is seeing you slowly progress and build a company or a brand from the ground up. At eye level, it doesn’t seem like too much fun with all of the hard work and dedication, but if you take a step back and look what you have created, you will feel accomplished and it will only motivate you to keep moving forward.

Entrepreneurship takes a lot of effort and dedication, but it’s amazing. Are you ready for it?

 Source: http://tcat.tc/1oIV2aZ

20 People Who Only Achieved Success After Age 40

As we look at actors, businessmen, and other geniuses who found success at a young age, we sometimes cannot help but wonder what we have been doing with our life. But not everyone hits their peak in their 20s to 30s. Here are 20 famous people who achieved success after the age of 40, and what they did to get where they became.

1. Samuel Jackson

The famous movie star was 46 when he played his role as Jules Winnfield inPulp Fiction. Before then, Jackson had struggled with drug addiction for two years until he got his first major role in Jungle Fever in 1991.

2. Martha Stewart

Stewart worked in catering for years, but her role as “America’s housewife” did not materialize until she started writing cookbooks and other pieces on domestic living in her 40s.

3. Ronald Reagan

Reagan obviously had a successful acting career, but he first came onto the political stage when he delivered his famous “A Time for Choosing” speech during the 1964 election at the age of 53. He leveraged his past acting talents to become one of the most respected presidents of the 20th century.

4. Henry Ford

In his youth, Ford worked as an engineer under Thomas Edison, where he worked on ways to improve the then new automobile. It was not until he was 40 that he founded the Ford Motor company, where he introduced the Model T five years later.

5. Abraham Lincoln

At the age of 40, Lincoln left the House of Representatives and went back to practicing law, his young political career seemingly over. He jumped onto the just-founded Republican Party seven years later, and then was elected President of the United States four years after that.

6. Reid Hoffman

Not every social media website was founded by some young tech genius. Reid Hoffman founded SocialNet.com in 1997, a precursor of sorts to Facebook. But he founded LinkedIn in 2002 at age 35, and then worked for years to make it the professional social networking site. When Hoffman took LinkedIn public 8 years later, he became a billionaire.

7. Lee Ermey

Ermey’s infamous performance as Gunnery Sergeant Hartman in Full Metal Jacket was his first major acting role at the age of 43. Ermey was originally supposed to be an advisor, but was cast as Hartman by impressing Stanley Kubrick with his knowledge of life as a Marine.

8. Ray Kroc

Kroc worked various jobs including a pianist and a traveling salesman for a milkshake maker. Then at the age of 52, he met the McDonalds brothers and proposed that their restaurant could expand across the United States. By the time he died in 1984, McDonald’s had become well, McDonald’s.

9. Richard Adams

While he worked as a British civil servant, Adams told his two daughters a story about a rabbit, who insisted that he write it down. After writing it down two years later, he published Watership Down, which instantly became a children’s literary classic.

10. Jack Cover

Cover worked for NASA and IBM, and eventually used his scientific knowledge to create a weapon which could stop individuals without killing them. Today, police agencies across the world use his Taser to subdue criminals nonviolently.

11. Momofuku Ando

As Japan recovered from the end of World War II, Ando sought a way to provide quick and cheap noodles to his impoverished countrymen. At the age of 48, Ando developed the instant ramen which sustains college students everywhere.

12. Alan Rickman

Rickman quit a successful graphic design business in his mid-20s to go into acting, but spent years working in theater until he was asked to play the role of Hans Gruber in Die Hard.

13. Sam Walton

Walton ran several stores, and failed many times in the process. But he learned from those failures and used the lessons to open the first Wal-Mart at 44 and become one of the richest men in the world. The store’s philosophy was simple, buy in bulk and sell them cheap. Today his stores sell everything from groceries to electric skateboards, and everything in between.

14. Miguel de Cervantes

Widely credited as the first Western novelist for his work Don Quioxte,Cervantes did not publish his first book until 38 and his most famous work at 58. Before then, he served in the Spanish Navy and struggled for years to find work which could support him as he wrote.

15. Julia Child

The woman who brought French cuisine to American televisions did not eat French food until she was 36, working for the OSS in post-war France. But after being absolutely stunned by French food, she studied the cuisine fanatically until she had enough knowledge to host The French Chef at 51.

16. “Colonel” Harland Sanders

Sanders worked a variety of odd jobs throughout his life, and watched his first attempt at a fried chicken restaurant fail at the ripe old age of 65. But Sanders used his Social Security checks to begin franchising Kentucky Fried Chicken, which became the success it is today.

17. Tim and Nina Zagat

These two certainly enjoyed success throughout their life as a pair of corporate lawyers. But after making a list of local restaurants they liked or did not like, they expanded the list into a full-time business. Today, the Zagat list covers over 70 cities.

18. Charles Darwin

Darwin went on his famous voyage on the HMS Beagle at just 21, but his work as a naturalist was held back by health issues. It was not until he was 50 that he finally published On the Origin of Species.

19. Peter Mark Roget

Peter Mark Roget had an interest in lists and orderly language throughout his life. When he retired from his scientific and mechanical work in 1840 at the age of 61, he began preparing to work on a book which would organize words by their definitions. The first thesaurus was published in 1852.

20. “Grandma” Moses

Anna Moses loved to embroider, but when her fingers started to fail at the age of 78, she took up painting. Today, she is remembered as one of America’s great folk artists, who painted scene after scene of American rural life.

  Source : http://bit.ly/1RsdFYf

9 ways marketers can stick to their strategies

Consistency is important when you’re trying to implement a long-term marketing plan, so resist the temptation to abandon a strategy if it doesn't work immediately.

Give it time to work. These nine steps can help you make the most of your well-crafted plan:

1. Every day, be renewed by your vision. Your mind can be your greatest asset or your most tiring obstacle.

Begin your day by renewing your mind with the clarifying power of your vision. When W. Clement Stone and Earl Nightingale both said, “Whatever the mind of man can conceive and believe, it can achieve,” they knew these were far more than simple words on a page. There simply is no substitute for the power of belief.

When you believe, obstacles that would throw your entire day into chaos suddenly become bleeps that you just intuitively know how to solve without expending valuable time or energy. Don’t laugh this off as touchy-feely. This is one of the most inexpensive and profitable investments you’ll ever make in yourself. Just do it.

2. Focus on your niche. Become the expert in all things involving your niche. Don’t limit your knowledge to the services you offer.

The more you know about your niche’s priorities and challenges, the more valuable a resource you can become to them. Become familiar with other professionals who can assist your niche with challenges outside your expertise.

When you’re tempted to work with clients outside your niche, make sure the time and payoff will be worth it and won’t draw you away from your commitment.

3. Stay close to your ideal client. Networking, surveys, online community forums, trade magazines and associations are all great ways to keep sharp about the things that matter to your ideal client.

Stay on top of the news and ask yourself how your client’s needs will be affected by changes in the business and world environment.

4. Keep your eyes on your competition. If your clients stop think­ing that you offer a competitive advantage in addressing their needs, you lose and the competition wins. Enough said. Don’t be the last to know what your competition is doing.

5. Make sure you’re positioned to win. If you’re doing the first four steps, you’ll know when it’s time to change your tune, tweak your message and speak a new language that’s more in tune with what your ideal client needs.

Ask yourself, “Is my unique selling proposition still unique? Does anyone do it better? What one thing can I do to serve my clients better?” That’s how you stay unique.

6. Take action every day. Stick close to your plan. Follow your schedule. Complete the actions you say you'll complete in your daily sched­ule.

At the end of the week, give yourself a grade for effort. Then give yourself another one for accomplishment. If you’re getting A’s for effort and C’s for accomplishment, trouble­shoot.

7. Focus on one marketing project at a time. One of the greatest mistakes people make in setting goals is trying to work on too many things at one time. There's tremendous power in giving focused attention to just one idea, one project, or one objective at a time.

8. Ask yourself good questions. As you think about your goals, instead of wishing for them to come true, ask yourself how and what you can do to make them come true.

The subconscious mind will respond to your questions far more effectively than just making statements or wishes.

9. Congratulate yourself. You’re halfway home. You’ve done something that less than 3 percent of the population has done—set goals and create a plan for achieving them.

Every study on the subject tells us you’re far more likely than most to succeed with your plans if you'll only do one thing: Take action.

Be that external force. Plan your work—then work your plan—and you’ll have an unstoppable money making system that can grow your business beyond even your most amazing vision.

Source : http://bit.ly/1PTjFLG

15 ways to boost your brand’s social media ROI

Social media marketing is both a bane and a boon to business owners.

If it’s working for your business and driving traffic, you love it. If it’s not bringing in results, you hate it—and feel that you’re wasting your time.

So, stop wasting your time. Drive results, with the right tactics and appropriate planning.

Here are 15 strategies to improve your social ROI 

that every business owner should practice:

1. Use the right social channels.

The social networks you use for your marketing campaigns should fit your audience—as well as your goals. Consider these points when determining which channel(s) to target, taking into account the following metrics from Alexa:

· Facebook has the largest user base (1.1 billion users, compared to Twitter’s 500 million).

· Facebook garners 8 percent of page views on the web, compared to 1 percent for LinkedIn and Twitter, and .5 percent for Pinterest.

· LinkedIn and Twitter lean toward B2B marketing, while Facebook dominates the B2C market.

· YouTube is the second-largest search engine and is a great ad source to use for amplifying exposure to other social campaigns or your own videos.

Take the time to research your audience and niche so that you can create the blend of social channels that provides the highest return on your efforts.

2. Curate relevant content.

Since it’s not always easy to come up with fresh content, you should curate some. Find relevant articles, news, videos, images, memes, infographics, interviews and more that you can share with your audience.

3. Adapt your strategies based on competitive research.

You’re not the only player in the social landscape. You are competing for a portion of people’s awareness, attention, interests, time and money.

Analyze what the most engaging companies are doing, then innovate and do it better.

4. Keep your team on track.

Pay close attention to what your team should be focusing on, and set goals, identify important channels and eliminate activities that are ineffective. You always want to keep your team working on social activities that perform the best for your company.

5. Balance promotions, with value-oriented content.

Remember the 80/20 rule in everything you do. The importance of not spamming and overselling your business on social media cannot be emphasized enough. Keep your content 80 percent organic and value-oriented, and 20 percent promotional.

6. Push individual user engagement.

It doesn’t matter how big the company is: Customers love personal attention. Respond to those making comments, even if they’re not asking a question. Directly engage followers in all of your social channels. That builds trust and respect, and followers will be far more likely to do business with you.

7. Be authentic.

Today’s customers are savvy, and you can't fake it online. Says Sid Shuman, who runs social media for Sony Playstation: "They can smell that a mile away."

The same people who are die-hard fans of your brand will be the first to call you on the carpet for shady behavior or activity and content that does not reflect the culture that you’ve already created.

8. Stick to a calendar.

Fans appreciate it when they know they can expect certain types of content at certain times of the week. When you’re posting daily and then drop off the radar for a week, it’s noticed and remembered. Schedule your posts, set the number of posts per week and stick to the plan.

9. Leverage social media outside of social channels.

“Incorporate social into every aspect of what you do,” says Jordan Kretchmer, Livefyre's founder and chief executive. Kretchmer's company reports that 88 percent of businesses using Twitter feeds, comments, ratings and reviews on home pages have increased user engagement. Some 42 report of business have boosted their average time on site, says Lifefyre.

Social media can bring you indirect ROI right on your website because of the social authority that comes with being active and engaging your fans.

10. Experiment and monitor ROI

Don’t be afraid to break the mold and try new things. Some of those things won’t work, but many will, and you’ll be adding to your toolbox of tactics to improve engagement over the long term.

11. Use paid promotions.

More and more social platforms are offering you the opportunity to promote your page, push specific messages and more, beyond your immediate network of fans.

You’ll see much-improved ROI by boosting posts and sponsoring Instagram photos, not only for immediate campaigns, but also for long-term ROI from newly acquired fans who otherwise never would have discovered you.

12. Tag URLs to better track ROI

With multiple campaigns running, it can be difficult to see the return across a variety of channels. One way to simplify that is to use UTM tags in the URL that tag a specific campaign source.

This lets you see traffic from Twitter, Facebook, Soundcloud or YouTube within your analytics. Now, you can actively see the return as it applies to specific posts or campaigns.

13. Join conversations.

Get to know your audience in groups and communities like Reddit, and let them know who you are as you contribute organically to the conversation. The more you engage your audience, the more you can build trust, brand visibility and referral traffic.

14. Mention people.

When there are opportunities to mention “influencers” and brand advocates in your industry, do it. When you have a proud customer, highlight that person or company. Mentioning people, and tagging them, puts a spotlight on them that leads back to your social channels—a spotlight that everyone in their network can see.

15. Recycle past content

Past content, especially content that your fans enjoyed, should be repurposed whenever possible because you’re always gaining new fans who never saw the original piece.

If you’re short on content, grab some of your “greatest hits” material and repost.

Which social platform(s) bring you the highest returns or the most engagement?

  Source : http://bit.ly/1Toag2a

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3 Tips for Using Pinterest to Drive Sales

Pinterest has become a powerful marketing platform. While social has long considered an awareness raising activity, marketers are more committed this year to making a clearer connection from those endeavors to increased sales. This is one area in which Pinterest shines, driving both traffic and commerce online.

The biggest challenge for businesses on Pinterest is making sure their Pins are seen, and seen by the right audience. The solution to this challenge, says Lux, is understanding the Pinterest audience and whether or not your product is a good fit.

With 100 million active users, Pinterest is not nearly as big as some of the other big networks. However, the biggest demographic on Pinterest are women aged 25 to 34; most likely Millennial moms interested in fashion, DIY, cooking, home decor and shopping. Pinterest users also differ from those on other networks in one very specific way: They prefer to follow brands than notable celebrities and influencers.

Lux had these recommendations for how to drive traffic, and ultimately sales, from your Pinterest marketing efforts:

• Choose your target wisely. Pinterest has robust analytics that can be used even before you spend any money on promoted Pins, said Lux. Experiment with Pins, then use Pinterest analytics to find out what’s working, then choose keywords based on what your audience is most interested in.
  

• Use optimized, high-quality images. In this age of visual media, image quality is extremely important. In addition to professional quality photos and graphics, Lux said there are tools like Canva that make editing easy. Include descriptive text and keywords to improve the likelihood of your Pins bubbling to the top of the search.
  

• Use Rich Pins. Lux noted that most have seen Rich Pins, where a complete recipe or article appears within the Pin. Product Pins, which are a type of Rich Pin, includes important product details like the name, price and availability lead to higher conversion.

For small-business owners on the fence, Lux noted that converting a personal account to a business account is very simple:

With just a little bit of code on your website, it can’t hurt to try and use the analytics at least, even if you’re not going to pay for Promoted Pins.

Readers: Are you using Pinterest for your business?

Source : http://bit.ly/1Kub3ff