7 Simple Tips to Boost Your Personal Brand On LinkedIn

Your personal brand is your image. The right image can get you that job, attract people to your business, and win over connections that you would have never stood a chance with otherwise. Boosting your personal brand on LinkedIn should be a priority whether you are the manager of a large firm or launching your first startup.

Boosting your personal brand requires time and effort. You have to commit to using LinkedIn if you are going to make your mark on 400 million users. These simple tips will show you how to use LinkedIn.

Tip #1 – LinkedIn is Not X Social Network

It’s easy to treat all social media networks the same. And that’s because most of them are the same. What you post on Instagram may be transferred to Pinterest. What you post on Facebook can be shortened to go on Twitter. You don’t have to put much thought into what you post.

LinkedIn is different. The best thing you can do for your personal brand is to publish unique content on LinkedIn. It’s worthwhile to link it to your other social media networks, but this isn’t the same as simply copying your Facebook update for LinkedIn.

Tip #2 – Fill Out Your Profile

This is the simplest tip of them all, and yet people fail to do it time and time again. It’s a time-consuming process to completely fill out your LinkedIn profile, and yet if you put the effort in it can make such a difference.

Many people will view your profile before they consider formally connecting with you. Make your profile public and allow people to find out about you first. This will encourage people to find out about who you are as a brand.

Tip #3 – A Professional Tone

It’s good to innovate and to think outside the box. But that doesn’t mean you should go against what everyone else is doing. LinkedIn is different to every other social media network because it’s the one network that adopts a professional manner. Whenever you are filling out your profile or writing to someone, make sure you adopt at least a semi-formal tone.

Tip #4 – Can the Default Messages

LinkedIn has a default message for everything. Whether you’re connecting with someone or just asking to be invited to join a group, you will notice default text populating your window. It’s tempting to save time by sending this, but this is really a huge mistake.

Anyone who has used LinkedIn for a certain length of time is well aware of what the default text says. If you send it, you are sending the message that you don’t really care about that person. They are not worth a personalized message. You are not serious about forming a relationship with them.

Cancel these default messages and write something personal. It can be a rewritten version of the default message if you like, but the point is you have done something different. You have gone out of your way to respect that person.

Tip #5 – Participate in Group Chats

The easiest way to spread your reputation as an authority in your field is to participate in group chats. Give people the benefit of your wisdom by answering questions and posting opinions on current topics.

This is where LinkedIn can become time-consuming because it can take many hours out of your working week to get this done. But it’s what most people don’t do so that fact alone is going to make you stand out from the crowd. Choose only relevant group chats. For an added bonus, you should target the groups that your prospects are members of. To build authority is a great way to create connections.

Tip #6 – Take the Relationship Away from LinkedIn

Building your personal brand is one thing, but it doesn’t mean anything unless you can make that personal brand work for you. Whenever you connect with a lead on LinkedIn, offer a face-to-face meeting or the chance to exchange email addresses. Get the relationship away from LinkedIn so you can advance the relationship early.

This is a statement of intent and this statement could make all the difference with your ability to turn that lead into a customer or something more.

Tip #7 – Recommendations

Finally, wherever you can, have people recommend you for certain skills. Repay the favor and this will help you to craft a profile filled with skills that other members can vouch for. These are essentially brand testimonials.

  Source :http://bit.ly/23bc29w

10 Ways to Update Your Online Marketing Efforts

Marketing methods for small businesses are constantly changing. You need to be able to keep up with customers who are using technology that’s always evolving.

To update your online marketing efforts, take a look at the following tips from members of the online small business community.

Use These Tips for a Great Social Media Marketing Campaign

Social media marketing is more complicated than just posting the occasional Tweet or Facebook photo. If you’re going to use social media marketing campaigns as part of your online marketing strategy, take a look at these tips from Anita Campbell on the SBA blog.

Write Headlines That Catch Fire

Headlines are often the first impression that potential customers have of your online content. To make them as catchy as possible, you can learn from the songwriting techniques outlined in this post by Merrill Shane Jones on the Copyblock Creative Blog.

Use Blogging More Effectively

Whether you want to do it as a career or use it as a promotional method, blogging presents multiple upsides for your business. To learn how to be a professional blogger, take a look at this post and checklist by Ginny Dwyer on Modgility. Then see what BizSugar members are saying about the post.

Use These Best Practices for Pinterest A/B Testing

In order to get the most benefit out of Pinterest, you need to learn the best practices that will work for your business. That means you need to do some testing. This Blogworthy post by Sara Tetzloff includes some best practices for A/B testing on Pinterest.

Optimize for Ecommerce Sales with Information Bias

When selling online, it’s important to give customers enough information to make a decision. But more isn’t always better, as Jeremy Smith explains in this post on the JeremySaid blog. You can learn more in the post about how to optimize your selling strategy by using information bias.

Analyze Your LinkedIn Data

As the business social network du jour, LinkedIn can be a great place for you to connect with other professionals and potential clients or collaborators. The platform also lets you access data about who views and interacts with your profile. To learn how to best utilize that data, take a look at this post by Nancy A. Shenker on the Bad Girl, Good Business blog.

Follow These Social Media Do’s and Don’ts

When it comes to social media, there are some practices that can be beneficial for businesses and others that can be detrimental. For help deciphering between the two, check out this Dyer News post by Jonathan Dyer. Then you can read thediscussion on BizSugar.

Use Mobile Marketing to Reach Millennials

Millennials love their technology. If your business is one that you want to appeal to millennials, then you should probably be utilizing some form of mobile marketing in order to get your brand in front of your target customers. This post by Kristina Waters on the Candybox Marketing blog includes an infographic with some facts and statistics about millennials and technology.

Learn How to Promote a Podcast

If you’ve decided to take the leap into podcasting for your business, then you need to learn how to promote your podcast so that it gets heard by as many people as possible. This post by Lyndsay Phillips includes some tips for promoting podcasts online.

Make Sure Your Landing Page Forms Don’t Ask for Too Much

Landing pages can be a great way to catch the attention of potential customers and collect leads. But if you try to make them do too much, it can be detrimental to your business, as Elisa Silverman explains in this PageWiz post. 

Source: http://bit.ly/1oj75LT