The most common marketing mistake startups make

I ’ve seen the same basic marketing mistake play out at some of the best software companies in the world: If your marketing team needs help from engineering to update their website (publish new posts, edit copy, upload images, etc.), then they have been set up to fail.

This mistake is most often made when executives of companies (often engineers themselves) are unfamiliar with the day-to-day job of the marketers, website designers and developers they employ. I know of software companies with hundreds of millions, even billions of dollars of revenue on the line where marketers are simply unable to do their jobs and have to wait on engineering for days/weeks/months to make updates to their websites.

Launching new online campaigns can mean waiting for the engineering team of the company to de-prioritize working on product features to create time for marketing’s needs. It can become a large-scale organizational dysfunction.

This is insane (making the same predictable mistake over and over again) and it should stop. It’s 2016 — we should not still be having this debate.

In this post, I want to dive deep on how this problem gets created, why it can be ignored for so long and what marketers (and enlightened startup executives) can do to fix it.

What is a website?

There is a reason one of the first marketing investments your company made was building your website. When companies first get going they will often put up a website before they print business cards. Your website is literally the face of your company — it is instantly accessible by anyone in the world via the Internet, putting them at the strategic center of any digital marketing effort. For this reason, more dollars are spent on websites ($190 billion) than all of the digital advertising ($154 billion).

The website at early startups often is seen (and built) literally as an extension of the product — with flat HTML/CSS and deployed on the same code-path as the company’s core product. This makes sense when the same team that designed and built the product has all the marketing responsibilities themselves.

But some day you need to grow up, hire marketers and build a proper website. I know of multiple startups with >$50 million revenue where website updates require a new deploy of their core product. This means every time marketing wants to update their website copy, they have to convince engineering to make a new deploy.

A good marketer obsesses over messaging, writing, branding, SEO, SEM, analytics, etc. Some of them can code, some of them are analytics engineers — but they are not software engineers (they are marketers!). Requiring marketers to learn how to submit a GitHub Pull Request and go through your engineering approval pipeline to do their job is taking dogfooding a few steps too far. You are now needlessly bottlenecking their work and making it needlessly challenging for them to do their jobs.

What is a website?

There is a reason one of the first marketing investments your company made was building your website. When companies first get going they will often put up a website before they print business cards. Your website is literally the face of your company — it is instantly accessible by anyone in the world via the Internet, putting them at the strategic center of any digital marketing effort. For this reason, more dollars are spent on websites ($190 billion) than all of the digital advertising ($154 billion).

The website at early startups often is seen (and built) literally as an extension of the product — with flat HTML/CSS and deployed on the same code-path as the company’s core product. This makes sense when the same team that designed and built the product has all the marketing responsibilities themselves.

But some day you need to grow up, hire marketers and build a proper website. I know of multiple startups with >$50 million revenue where website updates require a new deploy of their core product. This means every time marketing wants to update their website copy, they have to convince engineering to make a new deploy.

A good marketer obsesses over messaging, writing, branding, SEO, SEM, analytics, etc. Some of them can code, some of them are analytics engineers — but they are not software engineers (they are marketers!). Requiring marketers to learn how to submit a GitHub Pull Request and go through your engineering approval pipeline to do their job is taking dogfooding a few steps too far. You are now needlessly bottlenecking their work and making it needlessly challenging for them to do their jobs.

Let engineers code, and let marketers publish their content! Marketers who can’t control their content can’t do their job.If you delay too long and take this to the extreme, you end up with a marketing team of dozens of employees where they can’t update and control the content themselves. How would you like to work on an engineering team where in order to deploy code you had to wait in line in the copyediting queue to get marketing to approve the grammar and sentence construction of your code’s comments?

Enter content management

Simply put, content management software enables marketers to update the content of their websites themselves via a graphical interface. No coding, no pull requests, no code-review — no engineering intervention required. Content management works. Content management enables marketers to do their job.

Content management software has been around for more than 20 years but, strangely for such a large ($190 billion) industry, it has only recently matured. Drupal and WordPress between them now command 65 percent share of the market (going to 80 percent quickly). WordPress and Drupal have won the market primarily because the industry of professional website designers and developers have, by and large, standardized their work on the software. Increasingly over the last few years, if you are professional website developer you won’t get hired by marketers unless you use Drupal or WordPress.

Most marketers by now know how to use these tools and are comfortable using them (just ask them!). There is an increasingly robust vendor ecosystem (in which Pantheon competes) that specializes in operating — hosting, scaling, tuning, developing — WordPress and Drupal sites. But it is a specialized industry with its own tools and vendors, connected but separate from the wider software engineering industry. I’ve found many engineers at startups who are pulled into website projects but often are not up to speed on the content management industry, which contributes to this disconnect.

How website technology decisions at startups go down

Does this sound familiar?

• Pre-seed: The engineering and product design team for the company’s product own the website. It’s often flat XHTML/CSS hanging off product code base. Life is simple and engineers manage the content themselves. This works!
• Seed stage: You have your first marketer on staff. You try to teach them how to update the website. It’s pretty hacky, but it kind of works. You know you are bottlenecking them, but who has time to go implement a whole new website?
• Series A: You are now scaling up your marketing team. You have a marketing executive who keeps bringing up the website and how they can’t really update it themselves. They want WordPress. You suddenly remember how much a PITA that last WordPress site was that you had to manage, so you plead “I hear you, but I don’t think we can prioritize this right now.”
• Scaling: You now have a sophisticated marketing team built. Content marketers, writers, editors, designers, demand gen, the whole shebang. The marketing team has given up on owning the website. You’ll hear the odd grumbling now and then, but “it is what it is.” Your product team (designers and engineers) must be heavily involved in any new marketing campaign launch. Things seem to move much slower than they should, but the thought of re-building the website feels totally overwhelming to everyone involved. At this point, nobody wants to own it.
• Then: One night you are browsing a competitor’s or sister company’s website and you realize how much you hate your website. Your website may be well-designed, but it is incredibly thin on content. You know it doesn’t fairly reflect the quality and depth of your product and your company . You know demand-gen is suffering and you can see why —  the volume and quality of publishing on a proper website is incredible. You’re sitting in a (stunning) 1967 Camaro to drag race with a Tesla. Your website may look cool at first blush, but you are being left in the dust.

Even if you are convinced that marketing needs content management, it’s not like you can just snap your fingers. Let’s get into the real horse-trading that happens when it comes to managing your company’s website. And let’s make sure marketing is properly armed because it’s not always fair pitting a marketer against your world-class engineers weighing in on a technology decision.

Top reasons engineers will use to try to explain why you don’t need content management software (and what to tell them)

We can’t run WordPress or Drupal because it’s insecure.

This is a very lazy excuse. While it’s true that you need to manage Drupal and WordPress security updates, that is true of all software for which engineers are responsible. It would be like a marketer saying “We can’t invest in PR because it may result in bad PR.” Technically true, but wrong nonetheless.

It may be true that the engineer may not want to take on the security burden themselves, which is fair, but there are a number of great options for outsourcing this responsibility.

My follow-up question for your security-minded engineering: Do we really want to run our public, Internet-accessible website on the same infrastructure as our product and user data? Breaking out your website from your product can improve security via security in depth.

Our website developers don’t want to use WordPress or Drupal.

This often happens if you are borrowing engineers from your product team to develop your website. Engineers who build products for a living are more familiar with tools for software engineers — React, Ruby on Rails — as opposed to the tools professional website developers use, such as WordPress and Drupal. This can be especially tricky if these developers are shared between product and marketing; it is hard to ask engineers to flip back and forth between two very different kinds of environments.

However, to be fair to marketing, you are making an implicit trade-off. You need to sit down and decide what’s more important: for your front-end engineers to use the tools they prefer or for your marketing team to be able to manage their content. That’s a decision that requires thoughtful weighing of trade-offs.

Long term, obviously, the real answer here is to get marketing their own resources for developing the website. The sooner the better, because it will become increasingly hard for the product teams to carve out time to help to market; they have their “real” jobs to do, of course.

This flat-file website technology I use to update my personal website is way better than Drupal and WordPress, so we should use it instead. I’ll teach you how to make a Pull Request, it’s easy!

This is pure hubris. Marketers, not your engineering team, are experts in evaluating marketing software. What would happen if your marketer went up to your CTO and told them “I went to this conference and saw a demo of this data-center management software from Oracle that is SUPER powerful? I am really concerned that we are missing the boat here.”

If an engineer ever tells your marketing executive they know how to evaluate marketing technology better, your marketer should smile politely and stay firm (and feel free to send them to this post).

WordPress and Drupal are overkill, our engineers are going to build you a custom CMS that will work way better.

This is beyond hubris. It’s really stupid. Anyone planning to spend hundreds of thousands of dollars (let alone millions) building a custom CMS is on a fool’s errand. I am not understating the risk. In extreme cases (e.g. at digital publishers) I have seen these decision derail companies.

What would you say if your CTO came to the conclusion that in order to build your product they needed to develop their own proprietary replacement for the Linux kernel?

WordPress and Drupal are huge, established open-source projects with thousands of contributors and ecosystems of hundreds of thousands of professional developers, marketing users, and vendors. In terms of successful open-source projects, they are right up there with the Linux kernel. They have leveraged hundreds of millions of dollars of open-source engineering effort. They are incredibly robust products.

Your engineering team may be talented, but they are not going to build a replacement for WordPress or Drupal overnight. They are going to build you a complicated, buggy website money pit that your marketing department will be married to indefinitely. For a marketer, this can be job-ender.

If your engineering team came to this conclusion, you need to push them hard — your company cannot afford this mistake.

We are too invested in our current website stack right now and there is no way we can prioritize rebuilding it right now.

This is a tough one as it’s a high-level and high-stakes prioritization decision for your company.

You first need to answer for your company, how important is our website? I would start this exercise by finding out what percent of your leads originate on your website. (For software companies this is often as high as 95 percent.)

You will then need to weigh the cost (time and money) of rebuilding your website against the opportunity cost of having a high-functioning website. To be fair, you will need to weigh in the project risk of the transition itself as these projects can be complicated.

Finally, you need to answer: If we don’t rebuild our website now, then when will we?

Slowly, but surely rational business decision making will win the day.

 

 Source: http://tcrn.ch/1QWhGTW

Marketing and Social Media News

4 Questions To Ask Yourself Before Becoming An Entrepreneur

1. Are you ready to work harder than you ever have?

As an entrepreneur, you will most likely work harder and longer than ever before. True entrepreneurs aren’t only putting in 40 hours a week and then calling it a long week; they are more than likely doubling the hours they had at their regular jobs.

The best part about working that hard and that much is you’re working towards something that you are passionate about. You’re working towards what you’re creating and what you will be able to call your own.

Working for someone else can be satisfying in a certain sense, but you are still working towards a goal and building a company that is not your own. Working for yourself means ownership, and creating, from the ground up, what is yours.

2. Are you ready for the obstacles ahead?

Being an entrepreneur and following your own path has its own set of obstacles. Tough obstacles. In a 40-hour work week, you faced obstacles, but usually on a smaller scale. The obstacles you face with a normal job can be missing a deadline or messing up a sale, but it’s not life-threatening. The obstacles you will face as an entrepreneur can be life-threatening in the sense of, if you fail or quit, you or your family could lose everything. If you don’t make it through the obstacles as an entrepreneur, you could easily ruin your life and have nothing to show for it. But overcoming the obstacles of entrepreneurship will reap some of the biggest rewards.

3. Are you ready to be your own boss?

Being a full-time entrepreneur means you set your own schedule, make your own hours, and do your own thing whenever you want. That sounds pretty exciting, right? Just make sure you don’t get too comfortable with that idea. Everything you do as an entrepreneur will affect your results and your success. If you constantly procrastinate and get complacent, you will see the same thing happen in your business and in your life.

4. Are you ready to have fun?

Despite all of the hard work and different challenges you will face as an entrepreneur, you will still have fun. The best part is seeing you slowly progress and build a company or a brand from the ground up. At eye level, it doesn’t seem like too much fun with all of the hard work and dedication, but if you take a step back and look what you have created, you will feel accomplished and it will only motivate you to keep moving forward.

Entrepreneurship takes a lot of effort and dedication, but it’s amazing. Are you ready for it?

 Source: http://tcat.tc/1oIV2aZ

10 Ways to Update Your Online Marketing Efforts

Marketing methods for small businesses are constantly changing. You need to be able to keep up with customers who are using technology that’s always evolving.

To update your online marketing efforts, take a look at the following tips from members of the online small business community.

Use These Tips for a Great Social Media Marketing Campaign

Social media marketing is more complicated than just posting the occasional Tweet or Facebook photo. If you’re going to use social media marketing campaigns as part of your online marketing strategy, take a look at these tips from Anita Campbell on the SBA blog.

Write Headlines That Catch Fire

Headlines are often the first impression that potential customers have of your online content. To make them as catchy as possible, you can learn from the songwriting techniques outlined in this post by Merrill Shane Jones on the Copyblock Creative Blog.

Use Blogging More Effectively

Whether you want to do it as a career or use it as a promotional method, blogging presents multiple upsides for your business. To learn how to be a professional blogger, take a look at this post and checklist by Ginny Dwyer on Modgility. Then see what BizSugar members are saying about the post.

Use These Best Practices for Pinterest A/B Testing

In order to get the most benefit out of Pinterest, you need to learn the best practices that will work for your business. That means you need to do some testing. This Blogworthy post by Sara Tetzloff includes some best practices for A/B testing on Pinterest.

Optimize for Ecommerce Sales with Information Bias

When selling online, it’s important to give customers enough information to make a decision. But more isn’t always better, as Jeremy Smith explains in this post on the JeremySaid blog. You can learn more in the post about how to optimize your selling strategy by using information bias.

Analyze Your LinkedIn Data

As the business social network du jour, LinkedIn can be a great place for you to connect with other professionals and potential clients or collaborators. The platform also lets you access data about who views and interacts with your profile. To learn how to best utilize that data, take a look at this post by Nancy A. Shenker on the Bad Girl, Good Business blog.

Follow These Social Media Do’s and Don’ts

When it comes to social media, there are some practices that can be beneficial for businesses and others that can be detrimental. For help deciphering between the two, check out this Dyer News post by Jonathan Dyer. Then you can read thediscussion on BizSugar.

Use Mobile Marketing to Reach Millennials

Millennials love their technology. If your business is one that you want to appeal to millennials, then you should probably be utilizing some form of mobile marketing in order to get your brand in front of your target customers. This post by Kristina Waters on the Candybox Marketing blog includes an infographic with some facts and statistics about millennials and technology.

Learn How to Promote a Podcast

If you’ve decided to take the leap into podcasting for your business, then you need to learn how to promote your podcast so that it gets heard by as many people as possible. This post by Lyndsay Phillips includes some tips for promoting podcasts online.

Make Sure Your Landing Page Forms Don’t Ask for Too Much

Landing pages can be a great way to catch the attention of potential customers and collect leads. But if you try to make them do too much, it can be detrimental to your business, as Elisa Silverman explains in this PageWiz post. 

Source: http://bit.ly/1oj75LT

5 marketing quotes of the week

Be curious

More about me go to : www.patrick-osinski.com

3 ways marketers can improve customer experience

Customer experience is a hot-button topic in marketing.

As more and more marketing pros seek to add this skill to their toolkit, advice from one of the leading minds in the field, Brian Solis, can help.

I met Solis, a former public relations and digital media executive, a year ago. My blog post about our conversation, Is Customer Experience the Next Killer App? was one of the most widely shared, liked and tweeted blogs that I have ever written. Since then, marketers are chiming-in everywhere you turn about improving CX.

I was talked to Solis again while he traveled to one of his worldwide speaking engagements discussing CX, and gathered more insights. Here are three main ways that Solis says PR and marketing pros can improve customer experience:

1. Uncover points of friction.

The first step is the most difficult. It requires that you recognize that customers’ experiences could be improved and requires you (and others) to step outside of your roles and collaborate to bring about sweeping change. But, it can start with small steps.

Any employee or manager can address customer experience by looking within their domain—whether it is sales, marketing, product development or customer service.

A good place to start is uncovering points of friction. This can be done personally or with the help of other team members and customers. Look at the experience within and outside your department, paying attention to what happens before and after your department becomes part of the customer experience.

When you involve your customers and other departments, interesting developments can appear, enabling you to identify things that are broken and how to fix them.

2. Place innovation over iteration.

Changing the customer experience may not require a complete product or customer journey redesign, but every aspect can benefit from a benchmark review through the eyes of the connected customer.

To make meaningful changes, you need to look at the experience from both ends. This leads to improvements and opens the door to innovation. It’s important to find a balance between innovation and iteration. Both are required for success.

Take a note from Steve Jobs and the development of the iPhone. Jobs didn’t want designers with traditional cellphone experience on the team, because he didn’t want any previous biases. Rather than focus on what a phone was, Jobs looked at what it could be.

3. Rethink what success means to CX.

Improving the customer experience can have widespread value. It is important to determine goals and how to measure them early in the process. Goals should focus on business value as well as how they affect the customer experience.

What’s the ROI of customer happiness? You can use existing metrics, but to truly track experience, rethink what success means and develop additional metrics that ensure how the two align.

Track key performance indicators related to customer satisfaction, shared experiences, customer paths and conversions. Focus on new customer growth baselines, looking at revenues and return on revenues once changes are completed. Also look at the journey and whether or not it is efficient for customers based on intent, context, device and immediacy.

The more tangible goals that you set, easier you can measure success.

  Source : http://bit.ly/24Uyndd

10 social media myths to quash.

Though business owners and organizational execs have begun to embrace social media, many misconceptions still exist.

As more and more consumers use online platforms to access information and interact with organizations to purchase, volunteer or support, social media is an increasingly important part of communication efforts.

Many PR and marketing pros are adding social media proficiency to their skill sets to attract employers and clients, so it’s important to dispel falsehoods that can hamper campaigns and branding efforts.

Here are 10 common social media myths—and the truth behind them:

1. I don’t have the resources for social media.

Even though many small and mid-sized businesses have bestowed their social media tasks onto small (or solo) teams, there are many ways to scale your social strategy without missing out on effectiveness.

2. My organization must be on every social platform.

Not every social platform will suit every organization’s needs. Each social platform requires a certain level of attention and curation—and each appeals to a different audience for a different reason.

Find the platforms that can benefit your organization the most and focus your energies (and money) on them. If a platform isn’t working for you, or if you don’t have time to keep up with it, remove the account. Don’t leave dormant accounts in your wake.

3. My customers aren’t on social media.

Professional online activity can vary by industry or job role, but chances are, some (if not most) of your customers are on social media personally. eMarketer estimated that almost 20 million Canadians will be using social platforms by the end of 2015.

Though only some users are active contributors, many more—roughly 90 percent of them—are lurking. These users might not post or interact with content, but they use social platforms for news, research and entertainment, just like the rest of us.

4. My fans are my customers.

It’s fun to have a healthy amount of fans and followers, but numbers are only one piece of the social media pie. The quality of your followers is also important. Are they influencers and opinion leaders? Do they engage with your content? Defining these influencers takes time.

5. Social media is only a promotional tool.

On social media, it’s almost never all about you. Use social posts to overtly promote your brand, but remember to keep the “social” in social media.

This means that you must pay attention to engagement and conversation. One-way communication strategies are better suited to a press release or white paper. As with all good conversations, make sure you respond to users in a timely fashion, especially anyone who seems angry with your company. However, not every user will warrant a response.

6. Hashtag everything.

Although engagement doubles for social posts that include hashtags, don’t go overboard. You don’t want to look like you’re spamming your users, and a post full of hashtags is hard to read.

Instead, use 1-3 hashtags per post.

7. Social media doesn’t generate leads.

As much as social media is about brand enhancement, it’s also a great way to bring people into your marketing and sales funnel. One in 4 businesses saw a revenue increase when they used social media for lead generation.

Need ideas? Sprout Social created a comprehensive guide for generating sales leads on each major social platform.

8. We need content constantly.

It’s important to post consistently on social media, not constantly. Twitter even has rules about spamming, which includes aggressive following and re-tweeting.

It’s easy to become overwhelmed by the continuous requirements of your social media accounts, but there are many management tools and features that can help you navigate into easy social seas. Focus on being present and consistent, even if that only means a couple of posts each day.

9. Social media analytics aren’t useful.

Measurement has come a long way in PR, and analytics are essential to demonstrating your business value.

To understand social metrics, you first need to wrap your head around terms such as engagement and reach. Each social media platform is equipped with analytics to help you track your likes, re-tweets, click and other forms of interaction. 

10. Social media marketing is free.

Adweek said it best: “Social media is free: Social media marketing is not.”

Like any marketing strategy, social media requires an investment to see significant returns. Social media is most effective when assigned to communicators with good judgment and writing skills. Don’t delegate your social presence to people with the least brand experience.

In addition, results tend to improve when you combine both paid and organic strategies. Rome was not built in a day and neither are your social profiles. With the right time and resources, you’ll can see results.

What other social media myths have you encountered?

 Source : http://bit.ly/1TJ6Dom

5 Online Marketing Strategies That Work on Any Budget

The following marketing strategies can theoretically work on any budget--as long as you're willing to put in the time.

When you're trying to get a startup off the ground or keep your small business running, every dollar counts. You're working with a limited pool of revenue, a restricted number of resources, and pressing expenses that demand your immediate attention--so it's no wonder why marketing often gets neglected.

Unfortunately, marketing is a necessary expenditure if you want your business to grow. Otherwise, you might remain strapped with those limited revenue streams indefinitely, and all your scrimping and saving will turn into a self-perpetuating cycle. Is it impossible to break out without spending an exorbitant amount of money?

Of course not. This is the digital age. The following marketing strategies can theoretically work on any budget--as long as you're willing to put in the time:

1. Content Marketing. Content marketing can refer to a number of different interrelated tactics, but they all boil down to one idea: earning more traffic for your site by producing high-profile, valuable pieces of content. For example, you might publish a whitepaper or eBook that attracts people to learn more about your brand, or distribute an infographic that leads users back to your site. If you have a computer, a website, and an Internet connection, you have practically everything you need to get started with the basics of content marketing. Write about what you know--write something original, with specific and detailed information, that's valuable for your target audience. Do this regularly, at least a few times per week, and syndicate your material to increase the visibility of your work. In time, you'll build an audience and you'll be able to invest in better content (posting more frequently, posting new mediums, etc.). Content marketing offers a ridiculously high ROI over the long term, but you can get started for almost nothing.

2. Social Media Marketing. Don't be fooled into thinking that social media marketing is quick or easy. It's not a get rich quick scheme, nor does anything on it happen automatically. There are several fundamentals you have to pay attention to, and even maintaining best practices, it's easy to lose traction or visibility. Still, it costs nothing to establish your brand on most major social media platforms, and you can distribute all your content for free. If you engage with individuals, spark conversations, and syndicate truly valuable content, you'll naturally attract more followers, who can spread the word about your brand and convert to paying customers given the right opportunity. In combination with a solid content marketing campaign, this is even more effective.

3. SEO. Search engine optimization (SEO) has developed an almost mystical reputation; professional SEO experts are seen as practitioners of magic, who can make a site rise to the top of Google search results by executing their secret tactics. The reality is much less fanciful. SEO is actually pretty simple if you break it down to its bare components. You'll have to dig into code for onsite optimization, but it's nothing a few online tutorials can't walk you through. Beyond that, content marketing and social media marketing can help you build your domain authority (in coordination with a link building campaign), and they're both nearly free as well. Granted, you won't be able to compete on a national level without the help of an agency or an in-house expert, but you can get started with the basics after a few hours of independent research.

4. Email Marketing. It's free to create a basic MailChimp account, and not very expensive if you want to buy some extra credits. You can also start building a list based on your current or prospective customer base (and I don't recommend buying one). From there, one email a week, backed with good content and special deals, can help you earn more traffic and conversions, and not just a few--email marketing can net you an ROI of 4,300 percent or more. It takes time and effort--but not much money upfront.

5. Influencer Marketing. What if you could get someone else to market your company for you, for free? Sounds sweet, right? The truth is, you can accomplish this with a little bit of research and a decent value proposition. Influencer marketing is the process of identifying high-authority individuals in a given industry (for example, a thought leader in your industry with a massive social following), and getting them to meaningfully engage with your brand. That could mean sharing your content, hosting guest posts, or even engaging in an interview with you. How can you accomplish this without bribery? Simple: you ask. Make it worth their while, stay respectful of their time, and be genuine--eventually, you'll have no problem recruiting influencers to your cause.

These aren't the only marketing strategies that can be executed for next to nothing, so don't limit yourself. Do your research, diversify your strategies, and keep progressing toward your ultimate goals. The beauty of these strategies is that they can work on a passable level with a minimum investment, but if you invest more money, the payoffs start increasing proportionally. You can start off with almost no investment, and by the time you start earning enough revenue to double down on these strategies, you'll be experienced enough to know how to maximize your ROI.

But in order to get to this point, you have to get started--and the sooner the better. Stop using a limited budget as an excuse not to market your business, and start building the momentum you need to succeed.

 Source : http://bit.ly/1KZ8Ok8