Fresh Ideas

20 Simple, Useful Content Marketing Tips That Often Go Overlooked (But Shouldn’t)

1) Look for Blog Topics Right in Your Email Inbox

You likely get a hefty stream of questions, comments, and inquiries about your business every day and, chances are, some of them keep popping up again and again. When you find yourself answering the same question from clients or buyers time after time, consider turning it into a blog post for your company’s site. In addition to acting as a one-stop-shop FAQ, this also makes your company more relatable, provides the consumer with valuable information and shows them you are thinking about their needs and concerns.

2) Embed Your Videos

Repeated studies have shown blogs with videos are more likely to get additional hits and shares than those without videos. That said, consider taking all of the promotional or educational videos your company has made over time and integrating them into blog posts.

In addition to providing customers with additional ways to consume your content, videos are also highly linkable, which means there’s a good chance your website will reach more people than just your existing customers.

3) If You Don’t Have Any Videos — Make Some

What does your company do better than any other company out there? What can you teach people? Is there a chance you could take that expertise and excitement and turn it into a video?

A company that sells fly fishing equipment could put out a series of videos on fly tying, whereas a content creation company could put together a few videos on publishing great blogs. There is a huge demand for knowledge in the world and when you share yours, people are likely to pass it around, driving more traffic and additional customers your way.

4) Compile a “Who-to-Follow” List

You’re an expert in your field and people know that, but people always want to learn more. Create a well thought-out “who to follow” list of other people who excel in your field to help them do just that. Doing this offers two distinct benefits: first, consumers will appreciate the fact that you’ve positioned yourself as a trusted source of information and, second, the people you link in the article will appreciate that you’ve directed traffic their way and are highly likely to return the favor.

A good portion of effective content marketing is developing a positive reputation. and there are few better ways to do this than by word-of-mouth and building relationships with other experts in the field.

5) Create a List of Facts that Supports Your Mission

People love learning new things and lists of facts are compelling and easily shared. To create a piece of content that has a high probability of being linked to, compile a list of facts that support your company’s main goal or mission statement and then publish it in a blog or infographic.

In addition to fulfilling the customer’s need for knowledge, this move also goes to show your company is thoughtful and has done its research.

6) Tell a Great Story

Anyone who has ever seen an Apple or a Subaru ad knows the power of those companies lies in their ability to tell a great story that moves their target audience. Take some time to consider what your company cares about and how that intersects with the company’s mission — be that sales or conversions — and then find a way to weave that into your content marketing.

If you’re selling a lifestyle product, tell a story about how the product provides happiness, comfort, or safety. By far the best way to gain customers is by tugging on their heartstrings and telling a compelling story.

7) Consider the Questions Your Customers Ask

When a buyer wants to purchase something, they almost always turn to the internet for advice and research purposes. When a person types a question into Google, they will be met with literally millions of answers and it matter whether or not your company’s answer is among those they see.

In today’s era of content, it is no longer enough to have a great product. People need to see it and rely upon it before they make a purchase and this requires a company to build authority right off the bat.

Consider what types of questions your customers are asking and answer them via your blog or website post. Doing this establishes you as an expert in the field and builds the consumer confidence needed to drive sales and conversions.

8) Make It a Date (Specifically)

While many companies offer ample opportunities for consumers to sign up for an email list or blog subscription, very few offer specific content at specific times. Author and lifestyle coach Tim Ferris often does this with astounding results.

By offering customers an invitation to tune into a podcast, webinar, or video conference in real-time, you build a more tangible connection than can be produced through an email list subscription. In addition to contributing to customer confidence, a move like this also helps build a community around your business or product and may well stem off into additional marketing opportunities, such as podcasts, down the road.

9) Put Promotion First

When a company goes to design a product, the first step is often making sure that there is a market demand for said product. If there is not, manufacturing the product has the potential to result in a huge loss of time and money. The same goes for content, believe it or not.

In order to employ great content marketing, think about how you will market your content before you develop it. If you can’t come up with a place to promote a given piece, it might not be worth the time and effort to produce.

10) Embed Yourself in the Community

Nowadays, there are hundreds of online forums and communities (Reddit being the best known) dedicated to discussing specific topics. Find a few of the communities that pertain to your businesses specialty and join in the discussion.

As you participate in the forum, mention that people can find more information back at your blog. In addition to further establishing yourself as an authority in the field, this approach also allows you to learn new things and gain a deeper understanding of your customers.

11) Upload Visual Content to SlideShare

SlideShare is a popular content-sharing platform that accommodates PowerPoint, PDF, KeyNote, and OpenDocument content presentations. Think of it as the YouTube or Instagram of slideshows.

The great thing about SlideShare is that once you’ve uploaded your content, the sky is the limit. Users can share, link and re-share your content to platforms like LinkedIn, Facebook, Twitter, and Google+, which means more traffic for you.

12) Join & Use Pinterest

Often thought of as the place where mason jar inspired DIY projects go, Pinterest is an often overlooked social media platform that holds great potential to boost your business to the next level, with millions of active users and growing.

Create some great articles, link them with infographics or visuals and then post them to boards related to your niche. Pinterest allows users to share and re-share content, which means anything you create that is interesting and visually pleasing stands a good chance of being plastered over dozens or even hundreds of Pinterest boards, putting you in touch with new customers and expanding your company’s reach.

13) Recycle Content

For most companies, having a large content creation team is out of reach. For this reason, it’s wise to learn to recycle great content for extended use. Ways to do this include putting the relevant statistics from a blog post into an infographic or tweeting a previously published blog post’s important points throughout the course of a week. By learning to recycle great content in new ways, you save yourself from the burden of having to create great new content constantly without sacrificing

14) Aim for Evergreen Content

If you’re familiar with content marketing, you’ve probably heard the term “evergreen content.” Evergreen content is an important marketing tool that remains relevant no matter when it is published. This means that an article published today can be shared in five years without having to be amended.

This obviously does not apply to content that changes often, such as medical data or sales statistics, but can easily apply to how-to guides or informative content. By aiming to create evergreen content, you set yourself up for highly sharable content and backlinks that persist far beyond when the article was written.

15) Optimize Social Media

Nowadays, social media rules the internet and accounts for an estimated 23% of the total time consumers spend online. By optimizing your content marketing pieces for social media platforms such as Facebook and Twitter, you increase your chances of being shared and passed around the Internet. Create an informative video to share on Facebook or create a killer infographic and send it out in Tweet form. No matter what you do, do not overlook the veritable content marketing gold mine that is social media.

16) Know Your Audience

Content marketing is a world in which you want to make things personal. If you don’t know who your target audience is, it’s nearly impossible to effectively customize content for them and even harder to get them to engage with your business or product. For this reason, it’s wise to spend some time with Google analytics or another similar tool to figure out who’s truly paying attention.

What do those people do? Where do they live? How old are they? What are their buying habits like? Chances are, you’re going to speak differently to an eighteen-year-old hipster than you would a 75-year-old retired nurse, and it’s important to tailor your content to fit the different sectors of your audience. One-size-fits-all content results in poor business performance and minimal customer connection.

17) Optimize Your Blog URL

This is a simple step, but it can be a big one in terms of accessibility. Before publishing a blog post, alter the generic URL to contain a keyword or relevant phrase rather than a string of letters and numbers. Always, always make sure your keyword is in this string. Your rankings will thank you later. In addition to giving new viewers an idea what the URL contains, this format also makes your URL’s easier and more attractive to share.

18) Opt for a 50/50 Split Between Text and Visuals

Content marketing research and the anecdotal evidence of those in the fieldhas repeatedly proven that a combination of text and images is more effective than either text or images alone. This might explain why infographics are so wildly effective.

Instead of being too text- or visual-heavy in your content marketing material, aim to strike a balance between the two. Write a blog post that is broken up by relevant images or create an infographic that overlies a helpful chart or icon with brief text-based interpretations of the data. Doing this provides the most value for your customers and helps you consistently create high-quality content.

19) Utilize Active Reading

Active reading, or the process of actively picking apart a piece of content to discern things like the narrator’s perspective and unanswered questions allows you to build knowledge and fulfill the gaps in the market, further enhancing authority and content presence in the online world.

Although there is a lot of great content in the digital sphere, much of it fails to meet all of a consumer’s needs and, by actively reading what else is out there, you can learn to identify and then fill in the gaps.

20) Be Original

Ultimately, every company does content marketing a little differently and while there may be some value in taking a hint from the world’s most successful companies, there is no use in trying to imitate them. Dedicate some time to figuring out what makes your company special and unique and build on that. Your customers will appreciate it.

Conclusion

A thread that runs throughout nearly all my points is originality. I cannot stress enough how important it is to be original in all you do. Use storytelling and visual content. Think about who you’re talking to. Then secondarily, think about keywords so you can keep your ranking potential high when you publish your content.

So, in conclusion, find your content marketing style and balance consistency, SEO implementation, and engagement.

Source : http://bit.ly/29fvSO4

5 Steps to Ensure That Your Business Idea Can Really Work

Running a successful startup isn’t rocket science, but it’s also a delicate skill. It’s crucial when running a successful startup is to ensure that your idea can work. After all, one of the biggest reasons why so many entrepreneurs fail is because they are working with ideas that just aren’t applicable to the real world.

Balancing the needs of your consumers and your desire to create will mean life or death for your business. And unless your products can fill a need for your audience, it doesn’t matter how passionate you are about the product – it won’t work.

This guide is going to help you ensure that your business idea is viable and has a chance of working in the grand scheme of things.

Can You Build It?

To start, it’s necessary to see whether you can even build the idea. It may be easy to think that you can solve a problem by implementing different ideas, but often, the real reason why this hasn’t happened to begin with is due to the fact it’s impractical.

Rather than going straight to market, you should first build your product as a concept. It doesn’t necessarily have to be the finished product, but putting something out to test before finalizing will ensure that many issues can be addressed. There’s nothing wrong with building an early-stage prototype and testing it out in action with a small group. The feedback collected from choosing this step could save you product trouble down the line.

Is it Cost-Effective?

Once you are sure that you can build your idea, you need to be sure that the idea is cost-effective. But how do you determine how cost-effective something is?

You can begin by looking at your own bank balance. How much will your idea cost to make at this current time, and do you have the resources to cover it? If not, would you be able to gather resources to pay for the costs? Being able to examine whether it’s in your best interests to move forward with a costly project could play a big role in the future of this idea.

You also have to consider the price point you would have to sell an item at in order to make money. Sometimes you can have a perfectly good product, but because the manufacturing costs, it’s impossible to make a profit.

You can work out the price point by looking into your target market and getting an idea of the current price ranges for similar products.

Do People Want It?

For some people, this may be the first step. But even if it’s not, this is an important step to understanding if an idea is worth moving forward on. In many cases, inventors can’t test the demand for their product without a working prototype first. Go bold and take your product out to the general public.

People often fear this step the most, opting instead to confine product testing to biased family members and friends. But examining the true market appeal of a product will better serve you when it comes to bringing quality products to life for consumers.

Can You Market It?

By now, you know that there’s some demand for your product and you can make a profit. But the determining your product’s potential for marketing isn’t easy. Just because there’s a demand for a product doesn’t mean that you can marketing will come smoothly.

This is where you have to do research. Look into what your competitors are doing and you need to formulate a strategy. If you have a strategy that works, you may decide that it’s worth trying out.

Correct Scaling

At this point in the process, you may discover that you’re ready to warrant a limited rollout. The biggest mistake entrepreneurs make at this stage is to go all in. Going all in and hoping for the best can quickly drain your budget. It also means that you’re setting yourself up for trouble down the line if your product doesn’t sell like you wanted it to you are going to find yourself in trouble.

Start small and monitor how quickly you can sell your products. As time goes on, you can start to scale your efforts with a reasonable guarantee of making that money back. Remember, scaling too fast is one of the surefire ways to fail your startup.

The Biggest Decisions

For entrepreneurs, these are the business decisions that will prove to be the most difficult. You shouldn’t risk everything on one product idea or service. Startups need to ensure that they have performed due diligence prior to investing a significant amount of money in a venture.

How will you make sure that you validate your big idea?

Source: http://bit.ly/1OpcgkF

Branding Mistakes You Absolutely Need To Avoid

Businesses of all sizes need to think about branding as being a critical success component. The problem is that business owners often make mistakes, usually because of low knowledge on branding. Because of this, we should always look at branding mistakes that all organizations need to avoid.

Thinking That Branding Means Taglines And Logos

One of the first signs that you have to refresh your branding is when the logo is outdated. However, this does not mean that branding is just about logos or taglines. Too many business owners will only think about these two elements when the truth is that branding is all about communicating a proper message to the desired audience. Any branding campaign that does not consider all necessary elements will be a failure.

Having a Diluted Message

Since we talked about message, you want to be sure that brand messages are never diluted. Something like this normally happens when new services or products are added to existing lines. Remember that when brand messages are diluted, consumers will not really know what they receive.

Branding Without Internal Input

This practically means that when you create a brand, you want to receive input from people that work for the company. This is the only way to have effective results. Companies need to involve the staff and consider opinions. Brand workshops are needed and the entire staff needs to be on the same page. However, this does not mean that you need to involve all people. You mainly want to be focused on visualizers, marketing executives, copywriters and designers. Consider branding trends but do not rely just on them.

Not Understanding Brand Strength

All branding experts highlight the fact that most companies will think about appealing to the customers with the use of limited resources. That would normally backfire and campaigns would fail. The company has to always understand what strengths exist and they have to always be used in the promotional campaign. Professional brand managers will always evaluate business strength before any campaign is undertaken.

Not Delivering What Brands Promise

That would automatically mean that the branding campaign fails. Specialists recommend organizations to always deliver what is promised, even if this is difficult. Much effort has to be put into living up to expectations. Any organization has to focus on marketing and be sure that customer service will match brand messages.

Not Monitoring Brands And Competition

It is not at all difficult to infringe on other brands. Because of this, you want to always monitor your brand and the competition. Web analytics count, together with all the tools that companies can use for brand monitoring. That helps you to be highly competitive in any market. Make sure that your company will be seen in a positive light and that you respond to anything negative.

Remember that the market is really competitive. Because of this, you want to keep your eyes on the competition. Any company can learn from the competition, the approach used, the communication channels utilized and the language that is used to communicate to the customers.

Source : http://bit.ly/1RusPBj

7 Rules to Rock Your Business By in 2016

7 Rules to Rock Your Business By in 2016:

Business-Rocking Rule #1 – Before you decide where you want to go, you need to figure out where YOU are!

One thing we found in common with the entrepreneurs that were successful last year was that nearly every one described themselves as “very passionate” about what they were doing.  In other words, “Do what you love and the money will follow!”

So yes, you do need to run down the year-end revenues, sales, expense and profit numbers to benchmark where your business is, but, even more important, you need to benchmark where YOU are!

Are you excited and chomping at the bit to rock your business in 2016, or do you dread what you do? “Dreaders” NEVER win in the business world.

Get happy at all costs!

Rule #2 – You have to know where you want to go or you will never know if you are getting there!

From our conversations with these successful entrepreneurs it is pretty clear thatsetting goals is a huge part of the success formula. Most of the people we talked with had BIG, HUGE goals like retiring by the age of 50! More importantly, they also had nearer term goals like what they wanted to accomplish professionally, first in 2016 and then in the first quarter of the New Year. A couple even knew what they wanted to get done by the end of the first week of the New Year!

Rule #3 – The journey of a thousand miles begins with a single step!

Have you ever done something really hard but incredibly worthwhile that took a long time?

Maybe you went to a really hard college, or lost 100 pounds, or finished a giant project at work. Although you felt very proud, and maybe took a minute to celebrate, you may have also thought “Wow, if I knew it was going to be that hard or take that long in the beginning I never would have started!”

The point?

Well, there are two really. First, some of the things most worth doing are also the hardest to do. Second, the journey itself MUST be part of the adventure.

Very few entrepreneurs are successful quickly and the first time out with a new venture. Most struggled valiantly going through failure after failure only to learn something, try again and eventually hit on the winning formula. Each failure along the way helped them make another, better decision in the future.

Enjoy the journey!

Rule #4A – Breathe (you’ll pass out if you don’t)! AND Rule #4B – Run (FAST, and with blinders on!)

Have you ever seen a bird trapped in a room? The door they flew in is wide open but they instead throw themselves into the windows and walls. That’s how most unsuccessful entrepreneurs live their lives. With thought, planning and courage they entered a portal into a new venture only to panic once they found out they were trapped.

Stop, breathe for a minute. There is an open door to the next great move very nearby. You just have to slow down long enough to see it.

Once you have it and you are on the other side, run like a horse with blinders on! Forget the opinions and the naysayers who think you should slow down or make different decisions. They didn’t see the same door you did.

Rule #5 – To win in business you must sell something people want (or REALLY NEED)!

How are your product sales going?

Not good?

Even if you can sell ice to Eskimos, there are only so many Eskimos, and they will only pay so much for ice.

The successful entrepreneurs we spoke to did surveys, held focus group meetings, did pricing analysis and competition scans and refined their products over time to make them a perfect fit for the wants and needs of their ideal prospects.

Rule #6 – Great products with great branding wins!

This is the other half of rule #5. Very few companies can thrive entirely on the back of a product, regardless of how fabulous it is. Most of them also spend a great deal of time and effort on their brand image, messaging and the customer experience.

Rule #7 – Watch the pennies and nickels and the dollars take care of themselves!

It was eye opening to see how many of our successful entrepreneurs knew even the smallest details about their businesses. On average, they had 5 – 10 key performance indicators (other than profits) that told them about the health of their companies. They used subscriber count, acquisition cost, lifetime customer value, etc.

What are the key metrics that drive your business?

So, now the journey begins and you have 7 rules to rock your business by in 2016!

Source : http://bit.ly/1SuWXeY

Quotes of the day.

THE 5 QUESTIONS SUCCESSFUL PEOPLE ROUTINELY ASK THEMSELVES

BEN FRANKLIN BEGAN AND ENDED HIS DAY BY ASKING HIMSELF QUESTIONS ABOUT THE GOOD HE WOULD DO THAT DAY. HERE ARE FIVE QUESTIONS THAT WILL HELP YOU TAKE STOCK OF YOUR GOALS, FEARS, AND FAILURES TO BECOME A BETTER VERSION OF YOURSELF.

While everyone has a different definition of professional success, the one thing all successful people share in common is a drive to be better than the day before.

Whether you’re looking for a new job, looking to make your company a success, or just reaching for the next rung on the career ladder, forward momentum is key.

In the hustle and bustle, we can often skip asking ourselves the big questions. These questions are necessary to ensure we’re keeping our goals in sight and moving in the right direction.

Once upon a time, another entrepreneur, leader, and inventor asked himself the tough questions. His name was Benjamin Franklin.

In the book, Daily Rituals: How Artists Work, author Mason Currey took a look at the daily rituals of some of the most successful and artistic people throughout history. Franklin, for instance, started and ended his day by asking two self-improvement questions: In the morning he asked himself, "What good shall I do this day?" In the evening, he wrapped up by asking, "What good have I done today?"

Bookending his day with these simple questions helped Franklin focus on his goals and point his efforts in the right direction. Similarly, the most successful people never stop questioning and never stop seeking answers.

Here are five questions successful people ask themselves in order to reach their goals:

1. AM I IN THE RIGHT NICHE?

Sometimes the career trajectory we chose years ago just doesn’t fit as well today. Often times we lose the passion we once felt for our business, job, or career path in general. It’s possible you haven’t even considered in quite some time whether you’re in the correct niche or following the right path.

Knowing your niche can help you set successful goals in your professional life. It can help you determine what niche job boards might hold your next big opportunity, what networking events you should attend, and even whom you should retweet on Twitter. Diving deep into your niche means you have sincere passion for your industry, and this passion will shine through everything you do.

2. AM I FAILING BETTER?

"Ever tried. Ever failed. No matter. Try again. Fail again. Fail better," said writer Samuel Beckett. When it comes to accomplishing your goals and getting where you need to be in your career, this is good advice to follow.

You cannot be so afraid to make mistakes that you never truly take risks in your career. However, you should also be learning from the mistakes you do make and the times you’ve failed. Look critically at your mistakes and see if you’re failing better, or just failing.

Write down three of your biggest career mistakes, and then come up with a plan to address these errors and turn your negatives into positives. Take a class, do some reading, or ask advice from a mentor. Mistakes are teachable moments in disguise; so don’t let these learning opportunities pass you by.

3. AM I DOING SOMETHING THAT SCARES ME EVERY DAY?

Without risk, there’s no reward. Only by facing your fears can you overcome them. In your professional life, you should be constantly challenging yourself and pushing beyond the limits of what you thought was possible.

Otherwise, you’re likely to become complacent in your job and disengaged with your career. If you’ve fallen into the 70% of the American workforce disengaged on the job, it’s time to tune back into your professional life, and this means facing your fears. Asking for a professional challenge is rarely a mistake, and can give you a new goal to strive for.

4. DO I HAVE A GAME PLAN TO REACH MY GOALS?

You wouldn’t try to climb Mount Everest without a map, right? So why do so many of us rush into battle with our career without devising a strategy to ensure victory? Before starting a job search, a business, or even a negotiation for a new deal, you need to sit with yourself and ask the tough questions.

What do you really want? Why do you deserve it? And, most importantly, what steps do you need to take to achieve your goal? Your goals might initially seem too big to conquer, so your game plan should be all about breaking it down into manageable pieces. 

Starting your own business might seem like a big goal, and you might feel overwhelmed before you even start. Instead, break it into more manageable pieces focusing on developing a vision for your company, putting together a business plan, and finding investors and sources of funding.

Now instead of one hugely insurmountable goal, you have plenty of smaller goals you know you can achieve. No one ever climbed Everest in a single bound, so carefully plan out the steps you’ll need to get to the top of your professional mountain.

5. DO I STILL BELIEVE IN MYSELF?

Before you can achieve your goals, you need to believe in your own abilities. You’ll never reach the finish line if you don’t believe you can run the distance. If you’ve lost the belief in your own talents and abilities, it might be time to take a look in the mirror.

Why don’t you like what you see? Have your skills gotten rusty? Have you become complacent in your job? Or are you just not having fun in your industry anymore? You have to be your own cheerleader if you want to get ahead in your career, which means you need to believe in your ability to get things done.

To reach our goals and succeed, sometimes we have to take a hard look at ourselves. The most successful people aren’t happy with the status quo and understand asking tough questions is a life-long process helping them to achieve more.

What questions do you ask yourself in order to reach your goals? Share in the comments!

Source : http://bit.ly/1Q4G2hU

7 Ways to Use Images to Boost Conversion Rates

The fact that images can help boost your content marketing is old news. Still, it’s impressive that blogs with images receive 94 percent more views than those without.

High quality images can be an excellent way to increase conversions if used to their fullest capacity. All it takes is a little knowledge of how images and customer psychology go hand-in-hand. Here are just a few ways you can use images to boost conversions on your website:

1. Use High Quality Images

Pixilated images, clipart, cheesy stock photos, and irrelevant pictures all detract from your brand’s reputation. It’s hard to convince customers to purchase a product if it doesn’t look stunning in photos.

For example, consider real estate. Without high quality images, online listings would be irrelevant. People would be much more hesitant to buy properties without seeing them first in person. Great photos are vital and serve to drive conversions in a real estate setting, just as they would in any retail setting.

2. Replace Copy With Graphics

“A picture speaks a thousand words.” There’s a lot of truth to that saying when it comes to conversions, especially if you’re trying to explain a great deal of information or describe a complex concept. It’s better to replace text with a helpful graphic that can explain things more clearly.

For example, you could use an infographic with intricate charts and graphs to explain how a certain type of software could increase collaborative efficiencies. This information display makes it significantly easier for customers to get on board with your products and services.

3. Showcase Your Product

High quality product photos that show the product from multiple angles are a must. The images should also be highly detailed with no background distractions. Furthermore, avoid using confusing images that make it difficult to immediately pick out the product in question.

For example, if you’re selling a pair of jeans, but you show the full body of the model, it can be difficult for the consumer to determine if you’re selling the top, accessories, or bottoms. In addition, photos with plain backgrounds always convert better because they show the image in the best possible light.

4. Show the Product in Action

Provide the customer context for how they would use the product. If you’re selling a pair of sunglasses, show what they would look like with someone wearing them on the beach. If you’re selling a sofa, show how it would look in a well-designed room. It’s amazing how many more sofas you’ll sell when customers can see a product in action.

5. Allow a Zoom Feature

Let customers see every detail of your product up close, particularly if there are small, intricate details. Being able to zoom in to see the stitching on a pair of boots can mean the difference between customers making the purchase and abandoning their cart.

6. Include Images in Site Search

Good search features within a website are very important to customers, and adding images to the drop-down menu within the site search windows can boost conversions.

This concept was put to the test by BrickHouse Security. “With the product images in the site search drop-down window, we get a 100 percent lift in conversion rate among shoppers who use site search,” explained Ryan Urban, BrickHouse manager of customer acquisition and analytics, to Internet Retailer.

7. Let Images Guide the Customer

Finally, make sure that the images you use to enhance your website serve to guide the customer’s eye. For example, if you’re trying to make a bottle of shampoo stand out, show a picture of a woman with luscious locks splayed around her head, looking at the bottle. This will direct the customers’ focus and make the product look more enticing.

Internet retailers make mistakes that impact their conversions all the time, but poor images shouldn’t be one of them. With the right placement and context, significantly higher conversions can be a reality for any company. Images in every aspect of your marketing strategy can be exactly what your blog and website need to bring in more customers and exchanges.

Sourdce : http://bit.ly/1OOjDGM