Showing posts with label call to action. Show all posts
Showing posts with label call to action. Show all posts

Saturday, July 30, 2016

Are good leaders born or made?




For many an ambitious worker, the measure of success lies just ahead in a path toward management. Career arcs in a wide variety of sectors are simply built that way, and sooner or later the serious-minded employee finds him or herself champing at the bit to be a leader. “For those who are front-line employees thinking about a long-term future, the question of whether to go into management, whether it is good for you and for others, and figuring out whether you have the temperament to master it, is a career issue that many people are trying to answer,” says Michael Useem, Wharton management professor and director of Wharton’s Center for Leadership and Change Management.

And yet, not everyone is cut out for a role that requires setting aside doing the work of the firm in favor of empowering others to do the work. But can anyone, with enough desire and proper training, become a manager? In other words, are good managers born or made? “This is a question as old as management, and we have lost a lot of wisdom about it in practice along the way because cost-cutting trumped all other concerns,” says Peter Cappelli, Wharton management professor and director of Wharton’s Center for Human Resources.

The easiest approach and some might say the most meritocratic, Cappelli notes, is to give the management role to the best performer in the role below — a management theory popularly known as the Peter Principle.

“The problem is that … the competitiveness to win that often makes [an individual] the best performer is directly at odds with the requirements of managing other people and trying to get them to succeed,” he points out. “As in sports, where a lot of our lessons for business seem to come from, the best individual performers don’t necessarily make the best coaches.”

Unfortunately, even in the modern business world, becoming the office equivalent of a coach is what many workers are conditioned to aspire to, even if it’s not the best fit for them — or their would-be underlings. “We still have a pretty conventional view of the organization today, even though we have thought a lot about flatter organizations and more employee engagement,” says Virginia J. Vanderslice, founding a partner and president of Praxis Consulting Group in Philadelphia and an adjunct faculty member at the University of Pennsylvania’sOrganizational Dynamics program.

 “In this country, we’re pretty traditional in our view of what success looks like, and I don’t mean that as just inside the firm. As individuals, we think success looks like a bigger title and more money, and even in school we need to start shifting how we think about these things.”

Youre So Vain
Narcissism is often cited as the major personality hurdle standing between the desire to be a good manager and actually being one, and several studies show that the trait is on the rise. One nationwide meta-analysis and an examination of data within one campus demonstrated significant increases in American college students’ narcissistic traits over the generations, according to Jean M. Twenge and Joshua D. Foster in “Birth Cohort Increases in Narcissistic Personality Traits Among American College Students, 1982–2009,” published in Social Psychological & Personality Science.

“As in sports, where a lot of our lessons for business seem to come from, the best individual performers don’t necessarily make the best coaches.”–Peter Cappelli
“The larger cultural changes in parenting, education, family life, and the media toward greater individualism have apparently affected the personality traits of individuals,” they write. The nationwide meta-analysis shows that the increases are a little more than one-third of a standard deviation over one generation. These results were, rather strikingly, consistent with a large epidemiological study on narcissistic personality disorder, the more severe, clinical form of the trait, the study notes.

Narcissism can cut both ways in an organization. Sometimes, and for some employees, a narcissistic leader comes across as inspirational. Several studies, however, show that such leaders are more likely to commit transgressions of integrity, and to leave unhappy employees and destructive workplaces in their wake. “The difference between having healthy levels of self-confidence and self-esteem, which are appealing and useful qualities for leaders, and being narcissistic is that narcissists have an elevated sense of self-worth such that they value themselves as inherently better than others,” write Charles A. O’Reilly III, Bernadette Doerr, David F. Caldwell and Jennifer A. Chatman in “Narcissistic CEOs and Executive Compensation,” published in The Leadership Quarterly.“That said, the difference between those who are self-confident and those who are narcissistic is often difficult to detect.”

Deep Sense of Personal Security
Tests such as the Hogan Personality Assessments can be helpful in identifying employees with the kinds of qualities that might predict a good leader. Leadership can be learned, Vanderslice notes. “But my conclusion after 40 years of working with leaders is that there are a few core qualities that a person comes with that are the harder things to strengthen,” she says. “Not impossible, but really challenging. And the big one for me is a personal, deep level of self-confidence. And by that, I don’t mean, ‘Hey, I can beat my chest because I’m so good.’ I mean real self-confidence — a deep sense of personal security. If someone doesn’t have that, they are not going to be invested in others because they are too worried about themselves.”

So can any worker learn to become a manager if he or she wants it enough? “In principle, yes,” says Useem. “Most people in my experience can master what it takes to manage people. But I think we don’t appreciate how difficult that mastery is. Learning to manage others requires a very significant commitment, just like learning to play the piano or becoming a technical expert.” One way to think about how the average group breaks down in terms of being management timber: “A significant fraction is temperamentally ready to try out a managerial role if offered, another segment is likely to be indifferent, and a third sub-group would have no interest whatsoever,” says Useem.

“It is certainly possible for people to learn how to be good managers, but those who are not disposed to work with and through others are never going to be as good at it,” adds Cappelli. “If we don’t do training, and business is much less inclined to do so these days, and we appoint the best individual performers, we are bound to have problems.”

Part of the equation, Useem notes, is figuring out why someone wants to be a manager. Useem recalls hearing former Mexican President Felipe Calderón speak about why he decided to make the journey from community organizer to national leader. “As an organizer early in his career, he was working with people in a neighborhood to demand better services, but after a while, he said, ‘I’m helping to improve the lives of hundreds, but if I am willing to play a national role, I could affect millions.’”

Among other capabilities needed to make a good manager, Useem lists “a willingness to work with ambiguity, uncertainty, and unpredictability. If you want everything to be at right angles, that’s probably not the mindset you want if you plan to work through others.”
“As individuals, we think success looks like a bigger title and more money, and even in school we need to start shifting how we think about these things.” –Virginia J. Vanderslice

Managers must learn to appreciate how distinctive each individual is in what they want from work and what animates them to work well Useem notes. “As a company manager, for instance, you may learn that one employee wants to be home at 5 p.m. for family time with no after-hours obligations, while another is ready to shoulder far greater responsibility,” he says. “Coming to appreciate — and then manage — the great diversity in human motivation and purpose is essential for anybody going into management, and that requires becoming a lifelong student of human nature.”

Some firms are particularly good at cultivating management talent. Useem cites Johnson & Johnson as one. “They are very methodical at identifying front-line employees who can not only make pharmaceuticals and consumer products but can also manage others to help them get their jobs done.”

Getting Pushed Up  and Out
For many, no matter how good they are in their jobs, no matter how much recognition they receive, happiness lies in becoming a manager. The bank teller eyes becoming the branch manager, the associate plots of rising to partner, the section violinist dreams of one day leading the orchestra. But the criteria firms use for deciding who gets plucked for a management role often have more to do with how well that employee is doing in the work itself, and less to do with how they might manage others.

“A lot of us become very good at doing something — software engineer, investment banker, sales person — and we really build expertise in a subject and get very good at doing it, and then get pushed into a role where less and less of our time is spent doing whatever it is we were good at doing and more time is spent managing people,” says Wharton management professor Matthew Bidwell. “For a lot of us, we value expertise, so the big challenge in some areas is that we respect people based on coming up with brilliant solutions, and that’s not what a manager is supposed to do — and if they are trying to do that, they end up micromanaging.”

Thus, Bidwell adds, people struggle to make the shift to a manager, meaning they spend a lot of time trying to do the work and not enough time coaching, supporting and helping to develop employees, or running interference between them. “And that is really a central issue for people — letting go of the old role and embracing the value of the new one.”

Many companies allowed management training to fall by the wayside during the recession. Corporate spending on training dropped by 11% in 2008, and then another 11% in 2009, according to a Bersin by Deloitte survey. After a modest increase in 2010, spending experienced double-digit growth each year through 2013. The number-one area of spending was in management and leadership training, the survey says. Even so, in any economy, training is not what it should be. “Firms don’t train very much, full stop,” says Bidwell.

But many firms contribute to the problem by rewarding employees with management positions because of skills that have nothing to do with management. In one study in progress, data on salespeople at hundreds of firms were examined through a company that provides sales administration software through the cloud. Researchers tracked employees promoted to management and their resulting performance. The study, “When Good Tournaments Make Bad Matches: Evidence of the Peter Principle in Sales,” found that the best-promoted managers had displayed evidence of teamwork and cooperation before they were promoted. But organizations instead tended to promote the best salespeople, who did not generally make great managers.

“Coming to appreciate — and then manage — the great diversity in human motivation and purpose is essential for anybody going into management, and that requires becoming a lifelong student of human nature.”–Michael Useem
“Our study suggests that the greatest potential managers may not ever make it into management because firms pass them over by promoting their best salespeople,” says Alan Benson, a professor at the Carlson School of Management at the University of Minnesota-Twin Cities, who co-authored the study with Danielle Li and Kelly Shue. “The same might be said of engineers, architects, lawyers, academics, or lots of others who can be promoted because they’re great at one thing that’s not necessarily related to management.”

If Not Management, Then What?
Some won’t ever make it in management. And in those cases, firms are often not always adept at recognizing when that is happening and coming up with solutions. “What do we do with good individual contributors who don’t make it as managers?” asks Cappelli. “The challenge is that working through others in most roles has a much bigger impact than one can have as an individual. That’s why a good executive running an operation is just more valuable than an equally good engineer working [in the same operation] could likely be. Many organizations have created ‘dual tracks’ to recognize and acknowledge those in individual roles, and those are a good idea. But those people just aren’t as valuable as leaders are.”

As an alternative to traditional management, Vanderslice suggests a master technician track, “where someone really good at the job is encouraged to further develop technical or professional skills and then be recognized for being the most accomplished. If they are the right person, they could take on an education or mentoring role with younger folks in the aspect of what they’re doing.” People who are masters of their profession — for example, lawyers, architects or engineers — may not be the most interested in or best equipped to do well-managing people, Vanderslice points out. “You don’t want to lose those people entirely or lose them into management if they are, for instance, a great architect. But they might be great teachers. The other thing for them and the firm is to think about how they can broaden what they know, as well as doing it well. What’s the newest thing in their field, and can you develop that?”

But not every firm makes these kinds of accommodations. Managerial aspirants beware. Says Useem: “For those considering a management opportunity, make certain you are ready for it and capable of mastering it. The costs and risks are high if you fail to do either. But the rewards and impacts are also high if you can do both.”

Wednesday, April 13, 2016

How to Survive Your First Year of Entrepreneurship




The first year of entrepreneurship is the crucial one. It’s where your company will either grow at an incredible rate or immediately stagnate. It’s true that most entrepreneurs give up in the first year,according to a number of studies. This is not difficult to understand why because it’s notoriously difficult to thrive in one of the most competitive areas of business.
But this doesn’t have to convince you that this is a bad idea. You can start your own business and you can succeed. This guide is going to show you how you can go about surviving your first year of entrepreneurship.

Have a Goal

The only way you are going to make your strategy succeed is through having an actual goal. A common mistake is that people have no real idea what they want to accomplish or why they are doing this. It leads to them doing something without any meaning or purpose in mind.
If you can’t articulate your goal, you are never going to make it through the hard times. A good goal is something that you believe in and that you are doing for the greater good. Yes, you can make money and get rich, but a good goal embraces something more than that.

The Right Work Ethic

It’s easy as an entrepreneur to take the slightest hint of success and turn it into something that it isn’t. For example, it’s easy to see an increase in sales and then to relax and soak it all in. There’s nothing wrong with reflecting sometimes, but if you are compromising your work ethic in order to do this it’s a mistake.
The best entrepreneurs are passionate people with a big work ethic. They are so passionate that they never stop working. If they have to work 18-hour days, they relish it because they believe in what they are doing and they are passionate about what they are doing.
Remember, entrepreneurship is primarily about hard work.

Be Willing to Delegate

It’s easy to try to take on all the responsibility alone. This may work for a time, but it’s quickly going to lead to burnout. The chances are you are also not going to do the job as well as you could have. Be willing to delegate different tasks to people with more expertise than you.
It may require an outlay to begin with, but you are going to make your money back because the job will be done right.

Love Risk

Entrepreneurs can never afford to be conservative. The nature of the business means that they have to go further than others in order to achieve success. In other words, they have to bring something to the table that has never been seen before. And with that comes risk.
The problem with a lot of entrepreneurs is that they come from conservative backgrounds. They may have worked in a large company where taking unnecessary risks was actively discouraged. As an entrepreneur, you can’t afford not to take risks because otherwise you are never going to discover something new.
You can never guarantee that it will come off well, but the point is you are trying new things. You are always going to miss the shots you never take, as the saying goes.
But how do you take risks without putting your whole business in jeopardy?
This is quite simply because the idea is to not take these risks. The daring acts that many businesspeople take may look crazy from an outsider’s point of view, but in reality, they are incredibly calculated. They have weighed up the pros and cons and they know that they have a reasonable chance of success.

Be Content with Living Cheap and Uncomfortable

The life of an entrepreneur is rarely glamorous. There are many entrepreneurs who have been homeless while running their businesses. They have worked minimum wage jobs and they know the meaning of hard work. There are no shortcuts to success and very few people are lucky enough to come up with a great product that goes viral.
Many entrepreneurs simply can’t stomach the idea of living lean and living with a constant jittery feeling that they are going to fail. Comfort is not something you are going to experience often in this line of work.

The End Goal: a Happier You

But you’ll be happy to know that it all pays off in the end. Many entrepreneurs report being happier than they have ever been, despite the stress and discomfort that comes with being an entrepreneur.
Is the life of an entrepreneur for you?

Wednesday, March 23, 2016

How to Prepare Your First Round of Startup Funding




The majority of startups need some financing to get them off the ground. They need an injection of capital to get them over those first major hurdles. But getting ready for the first round of financing isn’t easy because you have more competition than ever before. Every industry is experiencing an uptick. For example, the payments industry saw corporate investment increase by 335 percent.
This guide is going to introduce you to some of the tips you need to follow in order to prepare your startup for funding.

Get Your Business Plan Ready

 Your business plan is the first thing investors will see. It will also be the primary marker they use to make a judgment call on you. Your business plan shouldn’t just stick to how you think your company is going to be successful. It should go into the big market risks facing you and the likelihood of you overcoming them.
The key to nailing your business plan down is to be honest in your evaluations. The majority of investments are rejected by investors because they don’t buy into overly optimistic predictions.
Be sure to have a section on exit opportunities. Not all investors will want to be in this for the long haul and they will want to know how easy it is for them to get their money back.

Perform a Financial Audit

Investors are going to want to know exactly what you intend to do with the money. Examine the financial needs of your company and identify where additional funding is needed. This serves two purposes. First of all, you are able to clearly tell investors what you will do with their money. And you’ll ensure that you won’t be wasting any money.
There are many potential options open to you and you won’t be able to utilize them all. Weigh up the pros and cons of each option. Put a tentative plan in place so you have the potential for change later on.

Do Your Homework on Investors

It’s amazing how many startups don’t spend time considering who they are going to approach. Just because an investor specializes in small business doesn’t mean that they are right for you. You are not just looking for an investor you are looking for someone who can take your company to the next level.
A startup with no outside help has a high chance of failure whether it happens to have a thousand dollars or a million dollars.

Be Smart in Approaching Investors

All investors want something different. Some are conservative and want to see guaranteed returns with a range of security measures in place to protect against loss due to banking and investment fraud. Others may want to take a punt, but they only want to take a punt on tech startups.
As you can see, winning over investors requires a different strategy every time. Don’t waste valuable time and effort by approaching the wrong people. Too many people have spent months seeking investment only to come back with nothing because they approached people who wouldn’t have had any interest in them in the first place.

When Will You Need More Investment?

The time to start thinking about when you are going to need more investment is now. Your startup should be prepared for both this round of financing and any future rounds of funding. You should attempt to look as far into the future as possible when preparing your startup for investment.
One important consideration is whether you are willing to give away any equity. Startups can either take on investments in the form of a loan or they can provide a share in their company in exchange for the money. Both options come with their own pitfalls and it’s vital that you weigh them up with a clear head.

Investment Is Not a Silver Bullet

Startups are often seen as a way of making more money than with a degree. They are seen as your ticket to a better future, assuming you can secure the investment you need. But the reality is that investment is no silver bullet and it will never provide you with a guarantee of success.
It’s not uncommon to see startups take a lot of money and throw it right up the wall because they don’t know what to do with it. The right team behind a startup with a solid business plan in place will always secure better results.
Investors know this and that’s why it’s often seen as so difficult to actually get first round financing. Come in prepared and make sure which startup funding tactic is the best option for you.

Friday, October 30, 2015

5 leadership lessons from the Dark Side.

starwars

Star Wars is for many of us the ultimate sci-fi fantasy. As the anticipation for Episode 7: The Force Awakens grows, it has also emerged as an unlikely source of leadership wisdom. Forbes magazine has outlined five key leadership pitfalls from the Galactic Empire: Darth Vader has made these mistakes so you don’t have to.

1. They consolidated power. Darth Vader and the Emperor were for all intents and purposes running the entire show. Not only was it probably asking a bit too much of them, but it means that defeating both of them at one time in one place was enough to bring down an entire galactic political system. Had power been shared more among people further down the management line, there would have been someone to keep things going. There is also no indication that a succession plan had been worked out. As Luke Skywalker warned them only hours before their demise: ‘Your overconfidence is your weakness’.

2. Ruling through fear. Vader wasn’t good at compromising. He would alter a deal and if challenged he would simply tell you to ‘pray I don’t alter it any further’. That kind of aggressive behaviour puts people off and leaves them working out of fear rather than motivation. Once people feel like they have no stake in what is going on, they tend to be less productive or, in Vader’s case, flat out rebel.
3. Zero tolerance for failure. Working for Vader must have been stressful. Failing to finish a simple task could get you killed. He would openly criticise employees for being ‘clumsy as they are stupid’. A good manager needs to solicit ideas and engage with their staff, giving them proper feedback. Accidents will happen. Sometimes you come out of hyperspace too close to your target and you need to adjust without losing your cool. If Vader had been more encouraging, commanders would not have been making decisions out of fear of repercussions, and they may have made more productive decisions, like intensifying forward firepower a little sooner, for example.
4. Single-minded obsession. Vader and the Emperor really only focused on crushing the Rebel Alliance, with turning Luke Skywalker to the Dark Side as a potential bonus. You don’t get the impression they were ever on any conference calls. It’s not much wonder that the Rebel Alliance had so many willing to join the cause, with the Empire not focusing on any practical day-to-day matters. The lack of flexibility in the Empire’s methods is also noteworthy. Their Imperial army seemed focused and designed solely for crushing the rebellion. In the end, a one-size-fits-all approach lead to an oversight in other threats, and their goals were dismantled by a tribe of Ewoks.
5. Failure to learn from mistakes. The Death Star is the kind of project that in the planning phases everyone must have applauded. The wireframes must have been incredibly impressive. In the end though, it only took one shot fired into a thermal exhaust port only two meters wide. Strangely, the Emperor decided not only to build the Death Star a second time, but to allow a design which included a new weak spot big enough to fly entire X-Wings through. Failure to learn from your mistakes can be extremely costly. Sometimes it is better to accept your idea wasn’t so brilliant and move on.

Saturday, October 24, 2015

How To Win The Attention Of Potential Investors



attention



If your goal is to build a world-changing product (or to create one of those unicorns everyone is talking about), at some point you’re probably going to need the help and resources of outside investors. But pitching investors can be a painful process.
So how do you make sure your startup is one of the few companies that pique  interest? What can you do to capture the attention of top-tier investors?
To address this problem, I’ve compiled a list of things you should and should not do in order to get the attention of investors. This list is based on my psychological research in attention, my personal experience as an investor, and the experience of other great venture capitalists and angels.
Here are a few tips if you’re looking to get on the radar of investors:


What To Do
Establish your credibility up front. Journalists are taught to never bury the lede; smart entrepreneurs follow the same advice. Investor time and attention is limited, so lead your emails and sit-down meetings with the best aspects of your pitch. This gives you the best shot of getting an investment.
“Tell me the sexy stuff up front,” says Boost VC founder Adam Draper. “Do you have an all-star team? Do you have traction that makes a hockey stick? Did you cure cancer? Get the attention of the investor early, and you should be able to keep it for the rest of the meeting.”
Get an introduction through someone trustworthy.

 You’ve probably heard this one before, but there’s a reason this is the golden rule for approaching investors. 
The best investors simply have way more inbound emails and pitches than they know what to do with. Because their attention is so scarce, they build filters to protect their time and attention.

One key filter investors use is their network of trusted friends and experts. If a person has already vetted the entrepreneur and/or the idea, it’s much more likely to result in a quality meeting.
“Always, always always get an intro through a trusted source,” says Jon Soberg, co-founder and managing partner of Expansive Ventures. “Never ever send a cold email or LinkedIn request.”
ideasShow you can sell. Josh Felser of Freestyle VC has a simple piece of advice: “Send me a personalized, thoughtful request to connect that shows that you understand how sales actually works.”
I receive hundreds of impersonal pitches daily. Some entrepreneurs send mass e-mails; others clearly haven’t done their research on my firm; I even get some entrepreneurs who address my firm or me by the wrong names.
The problem is that great entrepreneurs have to be great at sales. You’re going to have to sell a product to users, customers or advertisers at some point. If you can’t show us that you can sell, it’s a major red flag that will threaten the future of your company. Put in some real effort.

What Not To Do

Don’t go after the best-known partner of a fund. The big-name partners of a VC firm – you know, the ones with their last names in the firm’s name – are the ones who are pitched the most. They also have the least amount of time, due to their countless commitments and existing investments. It’s harder to get the attention of these investors.
“Seek out the up-and-coming partner or the one who isn’t in the limelight as much,” says Christine Tsai of 500 Startups.
Stop going after the famous investor of each firm and talk to the other partners of a venture capital firm. In the same vein, don’t ignore principals, associates and assistants in favor of partners. It’s rude, inconsiderate and short-sighted. That’s the kind of behavior that always gets discussed at weekly investment meetings.
Don’t insult your competition. When an entrepreneur trash talks successful tech giants like Uber, Facebook or Airbnb, my attention immediately turns off. Entrepreneurs should have a healthy respect for their competition.
“Facebook and Google are Facebook and Google for a reason,” Adam Draper adds. “It only shows that you don’t know your market as well as you think you do.”
Don’t send a long-winded email. Novice entrepreneurs love to send 10-paragraph emails explaining every aspect of their startups. But what sane investor has the time to read 10, 100 or 500 multi-paragraph emails every day? Unfortunately, investors don’t have enough time to read all the emails that come to them, so help us by keeping your first email short and sweet.
Lead with you and your team, the core of the idea, why you think the investor you’re pitching is a fit, and ask him or her whether he or she is interested in learning more. Sending a pitch deck is great – if the email intrigues the investor, then he or she will dig deeper. If it doesn’t excite them, then you’ve saved yourself hours and hours of time that can be spent pitching other investors.

Thursday, October 22, 2015

10 Facts, and Clever Observations, About the Internet That Will Blow Your Mind.


web


When work and life get stressful, I like to stop, take a deep breath and take a few moments to put things in perspective. I have found the incredibly talented speakers at TED to be a great way to inspire and set me straight. Recently, it was a fascinating discussion about the origins of life.
Consider, for instance, the fact that modern humans have only inhabited the earth for 200,000 years. To put this in perspective, if the earth was 24 hours old, we have only existed for the last minute and 15 seconds. More interestingly, we did not start roaming the earth until about 70,000 years ago when the last ice age cut our population down to an estimated 2,000 people, and we were forced to seek new lands to inhabit.
We went from the verge of extinction to where we are today in a relatively remarkable short period of time. Now that’s perspective.
This perspective continues when you consider just how far the Internet has progressed in just 20 years. Consider, for instance, that to reach 50 million users, it took the telephone 75 years, but the Internet only four. More impressive, the Angry Birds app needed only 35 days.
If that does not blow your mind, consider just a few of these other amazing statistics about the Internet, all of which have evolved over the past two decades.
1. There are 47 billion websites, including the first website ever created more than 24 years ago. While estimates vary about the percent of total websites that are dedicated to adult content, I am convinced that if theyremoved them all, the Internet would cease to exist.
2. There are 3.2 billion Internet users worldwide, accounting for almost44 percent of the global population. Almost half of all Internet users are based in Asia. Unfortunately, the other half are holding up lines at Starbucks.
3. There are 950 million households worldwide with a television, buttwice as many people access the Internet from a handheld device. Interestingly, only a fraction of these people know (or care) that their device also serves as a telephone.
4. YouTube visitors view 6 billion hours of video each month, and over 300 minutes of video are uploaded every second. Interestingly, 80 percent of visitors are from outside the US. All of this explains whyAmericans are so misunderstood around the world.
5. There are 1.49 billion people on Facebook (more than in China) who use the social-media site an average of 21 minutes every day and share 1.3 million pieces of content every minute. The best way to avoid most of that content is by simply blocking all baby pictures.  
6. Facebook accounts for the highest percentage of total time spent on mobile apps, 18 percent, and when you add Facebook Messenger and Instagram to the mix, this total reaches 22.4 percent. The second highest percentage spent on mobile apps was on Pandora, which accounted for only 10.5 percent. This implies that when Facebook develops it own music streaming service, we can pretty much shut everything else down.
7. There are between 5 and 10 million iOS apps downloaded every day, and more than 100 billion total apps downloaded as of June 2015. That total would be far lower had I noticed my 4 year old downloading apps on our iPad sooner.
internet8. In 2015, we will send and receive 205.6 billion emails, almost 60 percent of which will be spam. Unfortunately, my spam filters still have yet to figure out that I have enough hair, don’t want to work from home and have no relatives in Africa.
9. It is estimated that we will take 1 trillion photos in 2015. In 2000, we took only 86 billion photos. Unfortunately for all of humanity, most of that increase can be attributed to duck-faced selfies.
10. While all of these statistics are amazing, the reality is that the web as we know it -- Facebook, Amazon, Wikipedia, etc. -- represents only 1 percent of the total discoverable web. The remainder is the “deep web,” or that which is not discoverable by means of standard search engines. I am fairly certain this is where my lost set of keys has gone.
Again, it is difficult to fathom the incredible evolution of technology over such a remarkably brief period of time, but it is fun to imagine what life will look like in just a few short years.

Wednesday, October 21, 2015

The Worst Marketing Advice You'll Ever Get

ideas

Everyone is talking about the right thing to do in social media marketing, yet there are so many cringeworthy things that I find both brands as individuals and organizations doing so if you want to be good at marketing then STOP doing these following things:



Talking about yourself:
Mainstream advertising has always been about broadcasting and the ones who don't seem to understand social media metrics feel that it's okay to merely bombard their followers with updates of themselves. It's good to be transparent and authentic but has anyone ever liked the guy in the party who constantly talks about how good things are for him? No. So why would you do it online?




Spamming: 
Yep, there are different ways you might be spamming your followers on Facebook and Twitter without even realising it. Twitter timeline can handle repeated tweets because it's a fleeting moment but because Facebook resurfaces content, posting the same link repeatedly only gets you blocked or unfollowed. Understand the native behaviour of each platform and respond accordingly instead of mass posting across all of your social media accounts.
When will I ever get there?
This is a pet-peeve of mine, in an information age please realise that Instagram is owned by Facebook and Medium clearly has an affiliation with Twitter (hint: it's got to do something with the Founder) so please don't make me click on your tweet and then the link and then try to open it on Instagram just to see a picture of your new shoes! If something takes more than a click to get me somewhere, I already don't like you very much.
Why am I in this?
There appears to be a new trend to randomly tag people on Twitter photos, Facebook statuses and so on. If you think I'll be interested in a certain project or link I would appreciate it if you could take the two seconds and send me the link in a DM instead of tagging me with tons of others who I'd rather not be able to find my profile so publicly. It might get an influential person's attention when you do this, but it will also get you blocked just as quickly.
The Player:
 We have gone from six degrees of separation to 3/4 with emerging social platforms and this also means everyone has access to everyone. This is who I call a player, the one who feels so confident to pitch to people via tweets/Facebook messages or even via email. If you're hoping for a positive response it pays to build a positive relationship first. Just because you have access to someone doesn't mean they will reciprocate. 

Fake yourself:
 It's something I discovered a while ago and I hope is not something a lot of companies are doing, CEOs and Founders handing over their social media accounts to their expert marketing teams. It might sound like a good idea at first IF it's done transparently but I don't want to be talking to your team if you have me believed that I'm speaking with you directly.

Here's my Cat!
Having just said the above point, if you create a new account for a certain topic then stick to it. You could have a corporate business with a corporate account where I suddenly start seeing pictures of your cat, that's not what I signed up for. I would love to see pictures of your cat in your personal page but when you've said you're going to share updates about your companies' progress in this page, I would like to see just that.
PS: Unless you get a company cat, that's totally different...

Healthy arguments
The Internet has been the black hole of people taking out their frustrations on everyone else since it started in the 90s. But as an organization, I really don't want to argue with you under 140 characters (or more...) nor do I want you to completely ignore my comment just because it doesn't align with your opinions. Is there a win situation in this? Probably to respond and take the conversation offline to solve it instead of ignoring the whole thing.

I will delete you! 
Next to ignoring a social media comment is deleting it because you don't agree with it. I enjoy looking at big brands' responses to unsavoury comments and the way they resolved it instead of a clean, almost perfect image like nothing ever goes wrong.