3 Ways to Give Your Social Media Marketing an Extreme Makeover

You’ve probably heard people talking about how awesome social media marketing is, and how they’ve used it to do everything from growing their brand, to spike their traffic and bring in the conversions. All of that sounds nice, but what happens when you’re trying to find success in this field, and you’re coming up short?

If that scenario sounds like your experience thus far with social media, then it’s time for an extreme makeover. Clearly, something isn’t working, but that doesn’t mean it can’t be fixed. Today I’ll show you three surefire methods to revamp your social media marketing strategy and start off on the right foot.

3 Ways to Revitalize Your Social Media Marketing

Let’s say you’re on the fence about changing up your strategy. You’re not entirely convinced your social media marketing needs an overhaul. Consider these four signs that it’s time for you to take drastic action:

• People are unfollowing you left and right
• You're not attracting followers from your audience
• Your posts aren’t generating engagement
• The competition is beating you senseless.

The fact of the matter is that sometimes when you’ve learned how to create a website, your social media marketing for it just isn’t working for one reason or another. That doesn’t mean you should give up, though. Here are three ways to turn that trend around:

1. Refocus on Your Brand’s Story

Storytelling is hardwired into our minds as something we enjoy. In past years, marketers have taken a new approach to their efforts by taking an approach that Fast Company cleverly calls “story selling.” This term they coined refers to the way that successful social media strategies are selling their brand’s story, not a product.

Take a look at your social media pages. Are you posting about things that humanize your brand and tell your story, or are you focusing on product features and selling your product/service? When delivering content online, a popular approach called the 80/20 rule is something I always like to recommend.

80% of the content you post on social media should be useful and interesting for your readers. Save the other 20% for promotional content. During the majority of your time, focus on posting content that tells more of your brand’s story.

Post pictures of the people who work with you. Tell their stories, and watch as you bring more people to your brand while also giving it a human touch.

2. Switch Your Platform Focus

The biggest mistake a company can make with their social media marketing is trying to create a presence on every platform imaginable. The simple truth is that you don’t have the resources to maintain all those accounts, no one does.

The companies that are most successful in this endeavor are the ones who find the right platforms and focus on them. For some, it’s just one platform and for others, it’s two or three. Take these things into consideration:

• How much time do I have to devote to social media right now?
• Where are my customers spending time?
• What platforms are my competitors using?

If you can answer these questions through careful research, you’ll find that that the pool of potential platforms narrows very quickly. Plan to spend at least five hours per week on each platform and only budget for the time you can afford.

Focusing on a single platform creates a snowball effect that increases engagement and brings new followers into the fold more than a slow or dead profile ever could. If you’re spread too thin, it’s time to bring things back into focus.

We should all take a page from the nerds who rock the digital marketing landscape. Great digital marketers use data to inform their decisions. That’s why you’re going to use facts to find out which platform you should be focusing on.

While you may tempted to jump on Facebook because it has the most active users, I would instead advise that you email the customers in your contact list and ask them which platforms they use the most and why they like them.

Take this data and use it to find out where your customers are spending their time. If they are all on Twitter instead of Facebook, then it’s time to leave FB behind. Consider also the potential for organic reach. If you don’t have a lot of capital to invest in ad campaigns, you should consider smaller, more niche platforms where you can have a better reach.

Looking at Facebook’s organic reach lately, it makes more sense to focus more heavily on platforms that don’t require paid advertising to get your content in front of your users.

3. Rethink Your Content Strategy

Are you providing content on social media that serves the needs of your audience, or the needs of your company? Understanding your audience is a great first step, but you should go beyond who they are and instead identify what they need.

Great social media content serves the needs of an audience. It makes them feel like you read their mind and provide them with an answer before they asked the question. It sounds like magic, but it’s not.

Start by creating personas that allow you to understand your atypical customer, but then go beyond this by engaging with users on your social media platforms. Interact with them in the comments and invite them to ask their questions on social media. Have someone ready to reply at a moment’s notice so they know you’re ready and willing to answer their questions.

Keep track of their answers and more importantly, the questions they ask. Use these to form a picture of their needs. Use this data to inform your content marketing strategy and start posting the kind of content on social media that they will want to read and share.

Final Thoughts

There’s no single secret to success on social media. It’s about dedicating the time needed to engage with your audience and ultimately understanding their needs so you can meet and exceed them at every turn. How do you turn a social media downturn around? Let us know in the comments!

 Source : http://bit.ly/2ckSmNf

What Your Favorite Social Media Network Says About You

“You are what you eat,” or so the old saying goes, but I’m pretty sure it’s high time we update that adage to “You are what you tweet.” Whether you want to admit it or not, the things you get up to online say a ton about who you really are as a person. Read on to find out what your favorite social media network says about you:

Instagram

If you had to describe yourself in three words, you’d say: “Foodie. Adventurer. Storyteller.” You can’t remember the last time you ate a meal without organizing the items on your plate in a particular way. Your fantasize about quitting your office job, taking a cab to the airport, and never looking back. You know a lot about angles and lighting and teeth-whitening products. Your most overused saying is, “We should totally get together soon! I’ll text you!” You dream in shades of Perpetua.

Facebook

You’ve got friends in low places, high places, and downright bizarre places… And you always know where they are at any given moment because they’ve all “checked in” on Facebook. Duh. You believe that everyone has the right to hear your opinion. Your 2016 New Year’s resolution was to stop getting so invested in other people’s problems. You haven’t had much success keeping that resolution, unfortunately.

Snapchat

In your world, the weekend starts on Thursday night. You can’t remember the last time you turned down an invitation of any kind—you is an “up for anything” kind of person. You’re maybe a wee bit “much” for most people’s tastes, but you couldn’t care less, to be honest. You would describe your personal style as “Miley Cyrus meets Instagram model meets Blossom.”

LinkedIn

LinkedIn is your favorite social media network because it’s the only one you participate in. You simply can’t fathom why anyone would be so foolish as to have any part of their personal lives on the Internet for public consumption. Don’t they know that employers have Google, too?

Twitter

No one would ever accuse you of beating around the bush. You’re a straight shooter, and you like to keep things short and sweet. You aren’t afraid to call people out on their bullshit. There’s nothing you love more than a rousing debate, and you are well-versed in the world of Internet acronyms. You always have a dozen projects on the go, but you can’t seem to follow through with any of them. Your current undertaking? Writing a screenplay about a woman who stumbles upon a political cover up in action and live-tweets the entire thing.

 Source : http://bit.ly/1LmeWnj

9 Interesting Digital Marketing Stats

Live streaming is becoming a popular tool for brands

1. Lots of brands have tested Periscope and Meerkat

Live streaming marketing vendor Brandlive surveyed 200 executives from retail and consumer goods brands and found 44 percent of their businesses ran a live streaming event last year. Meanwhile, nearly 25 percent of businesses were impressed enough with the results on apps like Periscope and Meerkat to increase their live streaming budgets this year, and 39 percent stated the video tactic is integral to their larger marketing mix.

2. Facebook adds 1 million advertisers in one year

The social network said 3 million businesses have now advertised on its platform, up from 2.5 million just six months ago. A year ago, Facebook had 2 million advertisers. 

3. Social advertising continues to blow up

Facebook-owned Instagram revealed that it now has more than 200,000 advertisers on the visual social platform. What's striking about that figure is that the app only opened its advertising to all marketers about five months ago. 

4. The Internet of Things is burgeoning

Marc Jones, chairman and CEO of Aeris Communications (which provides machine-to-machine Internet of Things services), said at Mobile World Congress his company has 7 million devices on its network, doubling last year's 3.5 million connected devices.

5. BuzzFeed's growth is crazy

Also at Mobile World Congress, BuzzFeed chief Jonah Peretti said the viral site now has 6 billion monthly content views, up from 100 million in 2012.

6. Long live the e-reader

It's been more than five years since the iPad debuted, but e-readers such as Amazon's Kindle and Barnes & Noble's Nook are not yet obsolete—even though many predicted their demise when Apple launched its tablet. New York research firm eMarketer prognosticates that e-reader users will actually increase by 3.5 percent, to more than 86 million people this year. 

7. Apple finally gets social

The Cupertino, Calif.-based electronics giant was averse to social media in recent years while every other brand jumped into social media with both feet. Well, Apple launched a Twitter page on Thursday morning, and it garnered 25,000 followers in the first two hours. After the first six hours, that number grew to 65,000 followers. 

8. Mobile retail ads on the rise

RetailMeNot learned that 87 percent of merchants planned to increase their mobile advertising budget this year. Two-hundred retail decision-makers participated in the digital coupon vendor's study.

9. Digital lead generation wanted

Sixty-one percent of marketers say increased lead generation is their top automation goal. That's according to Direct Marketing News, which cited an Ascend2 study that surveyed 239 executives. 

  Follow on twitter : @patosins

 Source : http://bit.ly/1TUScNs

20 People Who Only Achieved Success After Age 40

As we look at actors, businessmen, and other geniuses who found success at a young age, we sometimes cannot help but wonder what we have been doing with our life. But not everyone hits their peak in their 20s to 30s. Here are 20 famous people who achieved success after the age of 40, and what they did to get where they became.

1. Samuel Jackson

The famous movie star was 46 when he played his role as Jules Winnfield inPulp Fiction. Before then, Jackson had struggled with drug addiction for two years until he got his first major role in Jungle Fever in 1991.

2. Martha Stewart

Stewart worked in catering for years, but her role as “America’s housewife” did not materialize until she started writing cookbooks and other pieces on domestic living in her 40s.

3. Ronald Reagan

Reagan obviously had a successful acting career, but he first came onto the political stage when he delivered his famous “A Time for Choosing” speech during the 1964 election at the age of 53. He leveraged his past acting talents to become one of the most respected presidents of the 20th century.

4. Henry Ford

In his youth, Ford worked as an engineer under Thomas Edison, where he worked on ways to improve the then new automobile. It was not until he was 40 that he founded the Ford Motor company, where he introduced the Model T five years later.

5. Abraham Lincoln

At the age of 40, Lincoln left the House of Representatives and went back to practicing law, his young political career seemingly over. He jumped onto the just-founded Republican Party seven years later, and then was elected President of the United States four years after that.

6. Reid Hoffman

Not every social media website was founded by some young tech genius. Reid Hoffman founded SocialNet.com in 1997, a precursor of sorts to Facebook. But he founded LinkedIn in 2002 at age 35, and then worked for years to make it the professional social networking site. When Hoffman took LinkedIn public 8 years later, he became a billionaire.

7. Lee Ermey

Ermey’s infamous performance as Gunnery Sergeant Hartman in Full Metal Jacket was his first major acting role at the age of 43. Ermey was originally supposed to be an advisor, but was cast as Hartman by impressing Stanley Kubrick with his knowledge of life as a Marine.

8. Ray Kroc

Kroc worked various jobs including a pianist and a traveling salesman for a milkshake maker. Then at the age of 52, he met the McDonalds brothers and proposed that their restaurant could expand across the United States. By the time he died in 1984, McDonald’s had become well, McDonald’s.

9. Richard Adams

While he worked as a British civil servant, Adams told his two daughters a story about a rabbit, who insisted that he write it down. After writing it down two years later, he published Watership Down, which instantly became a children’s literary classic.

10. Jack Cover

Cover worked for NASA and IBM, and eventually used his scientific knowledge to create a weapon which could stop individuals without killing them. Today, police agencies across the world use his Taser to subdue criminals nonviolently.

11. Momofuku Ando

As Japan recovered from the end of World War II, Ando sought a way to provide quick and cheap noodles to his impoverished countrymen. At the age of 48, Ando developed the instant ramen which sustains college students everywhere.

12. Alan Rickman

Rickman quit a successful graphic design business in his mid-20s to go into acting, but spent years working in theater until he was asked to play the role of Hans Gruber in Die Hard.

13. Sam Walton

Walton ran several stores, and failed many times in the process. But he learned from those failures and used the lessons to open the first Wal-Mart at 44 and become one of the richest men in the world. The store’s philosophy was simple, buy in bulk and sell them cheap. Today his stores sell everything from groceries to electric skateboards, and everything in between.

14. Miguel de Cervantes

Widely credited as the first Western novelist for his work Don Quioxte,Cervantes did not publish his first book until 38 and his most famous work at 58. Before then, he served in the Spanish Navy and struggled for years to find work which could support him as he wrote.

15. Julia Child

The woman who brought French cuisine to American televisions did not eat French food until she was 36, working for the OSS in post-war France. But after being absolutely stunned by French food, she studied the cuisine fanatically until she had enough knowledge to host The French Chef at 51.

16. “Colonel” Harland Sanders

Sanders worked a variety of odd jobs throughout his life, and watched his first attempt at a fried chicken restaurant fail at the ripe old age of 65. But Sanders used his Social Security checks to begin franchising Kentucky Fried Chicken, which became the success it is today.

17. Tim and Nina Zagat

These two certainly enjoyed success throughout their life as a pair of corporate lawyers. But after making a list of local restaurants they liked or did not like, they expanded the list into a full-time business. Today, the Zagat list covers over 70 cities.

18. Charles Darwin

Darwin went on his famous voyage on the HMS Beagle at just 21, but his work as a naturalist was held back by health issues. It was not until he was 50 that he finally published On the Origin of Species.

19. Peter Mark Roget

Peter Mark Roget had an interest in lists and orderly language throughout his life. When he retired from his scientific and mechanical work in 1840 at the age of 61, he began preparing to work on a book which would organize words by their definitions. The first thesaurus was published in 1852.

20. “Grandma” Moses

Anna Moses loved to embroider, but when her fingers started to fail at the age of 78, she took up painting. Today, she is remembered as one of America’s great folk artists, who painted scene after scene of American rural life.

  Source : http://bit.ly/1RsdFYf

What Is a Content Marketing Strategy?

According to Google Trends, interest in content marketing has been on the rise since January 2011.

But this should not surprise anyone. We all seem to be awash in content marketing.

What’s surprising is that many content marketers don’t have a documented strategy.

First we need to clear up a little confusion about content marketing strategy.

Content marketing strategy defined

Some people like to make a distinction between the terms content strategy and content marketing strategy. The distinction, they suggest, is best explained with a Russian doll: a smaller strategy is inside a larger one.

In this case, content marketing strategy is the smaller strategy inside the larger one,content strategy.

There is some truth to this.

Content strategy, according to Kristina Halvorson and Melissa Rach, involves the planning, creation, governance, and maintenance of content, whereas content marketing strategy focuses on the narrow discipline of marketing content.

Fair enough, but I think this distinction is confusing and needless because we can also talk about content marketing strategy as the planning, creation, governance, and maintenance of content … and not lose any sleep.

I’d like to proceed with a clear definition of a content marketing strategy.

So, if strategy means “a plan, method, or series of maneuvers or stratagems for obtaining a specific goal or result,” the specific goal or result for content marketing would be “building an audience that builds a business.”

For our purposes, then, let’s define content marketing strategy like this:

A content marketing strategy is a plan for building an audience by publishing, maintaining, and spreading frequent and consistent content that educates, entertains, or inspires to turn strangers into fans and fans into customers.

Which brings us to the next important question.

Do you need a content marketing strategy?

If you are a small business with a few employees or a one-man or one-woman shop, you may be thinking that your content marketing is so simple that you don’t need a plan.

Won’t a list of things that need to happen written on the back of an envelope get the job done?

Yes, that’s one way to begin, especially if you are typically a perfectionist and just need to start your content marketing rather than waiting until you have the perfect plan.

But at some point you will need to develop a more comprehensive plan — and then document it.

• Content marketers with a documented strategy feel more confident in their work.
• Content marketing challenges don’t seem as overwhelming when you have a strategy in place.
• A documented strategy makes it easier to get buy-in from stakeholders.
• It’s easier to chart your success when you have a documented strategy.

Crafting a simple content marketing strategy

Let’s be honest: Unless you are a content marketer for a big company, you don’t need much. Just a plan to help focus your time, money, and energy.

In fact, you can document your content marketing strategy in the time it takes you to answer the following 13 questions:

1. Who are your users?
2. Who are your competitors?
3. What do you bring to the table?
4. What do you hear?
5. What content do you already have?
6. What is the purpose of your content?
7. How often should you publish content?
8. How will you distribute your content?
9. Who is in charge of your content?
10. Who will produce your content?
11. Who is going to maintain the content?
12. Who is responsible for the results?
13. What’s your destination (core strategy)?

Your content marketing strategy begins with this person

The person I’m talking about is your customer.

Your customer is the focal point of your content marketing strategy. You need a substantial, deep, and comprehensive understanding of who she is.

When you do, the strategy will write itself. You won’t have to guess or wonder. But a weak, flimsy, or flat-out wrong understanding of who your customer is will sink your strategy every time.

Check out these five resources to help you understand who your customer is:

• Research checklist: Don’t Create Your Content Strategy Until You Research These 6 Things
• Empathy map: A Complete Guide to Crawling Inside Your Customer’s Head
• Worldview: Tap into This Psychological Driver to Create the Ultimate Message
• Customer experience map: How to Use Customer Experience Maps to Develop a Winning Content Marketing Strategy
• Personas: How Creating an Imaginary Friend Can Make You a Better Writer

Understanding your content

Once you thoroughly understand who your customer is, evaluate the content you already have.

This exercise will not only help you spot the gaps in your content that you need to fill, but it will also help you see that old content can become outdated and cost you top positions in search engines, cause user-experience failure, and more.

So, here are four resources to help you review your current content:

• A Brief Guide to Fixing Your Old, Neglected, and Broken Content
• How to Conduct a Content Audit for Quality and Audience Experience
• How to Plug the Holes in Your Content Funnel that Are Costing You Money
• The Single Best Way to Create Hit Content in Record Time

Measuring your content marketing efforts (conversion)

Ultimately, it comes down to this: how do you know if your content marketing strategy is working?

You’ll know if your content marketing strategy is working if you measure it.

This is why question 13 on the content marketing strategy worksheet (What’s your core strategy?) is so important.

That core strategy should:

• Give you room to stretch, fail, get back up, and grow
• Allow you to adjust as your environment changes around you, without having to make a drastic change
• Align with your values, so you’ll be able to sustain it and endure challenges over time

But how do you measure that? If you are like me and the words “analytics” and “measuring” make you uncomfortable, check out Mike King’s article:

• A Quick-Start Guide to Measuring Your Content Marketing Efforts

That should keep you busy for a while.

In this hour-long session, our Chief Operations Officer, Tony Clark, and Chief Content Officer, Sonia Simone, talk about:

• Why content creators should have a basic understanding of web analytics
• What tools you must use (forget about the rest and focus on these)
• The essential metrics you should measure to get the best performance out of your content
• What to do with the information once you have it

Source : http://bit.ly/1KPMXvO

9 ways marketers can stick to their strategies

Editor’s note: In “The Marketing Plan Handbook,” author Robert W. Bly explains how you can develop big-picture marketing plans for pennies on the dollar with his 12-step marketing plan. In this edited excerpt, Bly explains the nine steps you can take to make sure you're getting the most out of your marketing plan.

Consistency is important when you’re trying to implement a long-term marketing plan, so resist the temptation to abandon a strategy if it doesn't work immediately.

Give it time to work. These nine steps can help you make the most of your well-crafted plan:

1. Every day, be renewed by your vision. Your mind can be your greatest asset or your most tiring obstacle.

Begin your day by renewing your mind with the clarifying power of your vision. When W. Clement Stone and Earl Nightingale both said, “Whatever the mind of man can conceive and believe, it can achieve,” they knew these were far more than simple words on a page. There simply is no substitute for the power of belief.

When you believe, obstacles that would throw your entire day into chaos suddenly become bleeps that you just intuitively know how to solve without expending valuable time or energy. Don’t laugh this off as touchy-feely. This is one of the most inexpensive and profitable investments you’ll ever make in yourself. Just do it.

2. Focus on your niche. Become the expert in all things involving your niche. Don’t limit your knowledge to the services you offer.

The more you know about your niche’s priorities and challenges, the more valuable a resource you can become to them. Become familiar with other professionals who can assist your niche with challenges outside your expertise.

When you’re tempted to work with clients outside your niche, make sure the time and payoff will be worth it and won’t draw you away from your commitment.

3. Stay close to your ideal client. Networking, surveys, online community forums, trade magazines and associations are all great ways to keep sharp about the things that matter to your ideal client.

Stay on top of the news and ask yourself how your client’s needs will be affected by changes in the business and world environment.

4. Keep your eyes on your competition. If your clients stop think­ing that you offer a competitive advantage in addressing their needs, you lose and the competition wins. Enough said. Don’t be the last to know what your competition is doing.

5. Make sure you’re positioned to win. If you’re doing the first four steps, you’ll know when it’s time to change your tune, tweak your message and speak a new language that’s more in tune with what your ideal client needs.

Ask yourself, “Is my unique selling proposition still unique? Does anyone do it better? What one thing can I do to serve my clients better?” That’s how you stay unique.

6. Take action every day. Stick close to your plan. Follow your schedule. Complete the actions you say you'll complete in your daily sched­ule.

At the end of the week, give yourself a grade for effort. Then give yourself another one for accomplishment. If you’re getting A’s for effort and C’s for accomplishment, trouble­shoot.

7. Focus on one marketing project at a time. One of the greatest mistakes people make in setting goals is trying to work on too many things at one time. There's tremendous power in giving focused attention to just one idea, one project, or one objective at a time.

8. Ask yourself good questions. As you think about your goals, instead of wishing for them to come true, ask yourself how and what you can do to make them come true.

The subconscious mind will respond to your questions far more effectively than just making statements or wishes.

9. Congratulate yourself. You’re halfway home. You’ve done something that less than 3 percent of the population has done—set goals and create a plan for achieving them.

Every study on the subject tells us you’re far more likely than most to succeed with your plans if you'll only do one thing: Take action.

Be that external force. Plan your work—then work your plan—and you’ll have an unstoppable moneymaking system that can grow your business beyond even your most amazing vision.

Source : http://bit.ly/1PTjFLG

5 Leadership Strategies That Get Results

Leaders are often thrust into their positions. They are promoted; they are entrepreneurs whose businesses grow and require the employment of others. All of a sudden they must lead others, and that can be a scary prospect. If this is you, relax. Over time, you will adjust and adapt and get the help you need to become a good leader. For the moment, however, there are some things that you can do to survive. While great leaders all have a large repertoire of skills and traits, they all also incorporate these 5 strategies into their leadership approaches. So, here are those strategies – you can implement them right now if you stay mindful of the behaviors that they require.

1. Integrity

While this may not be considered a strategy per se, the behaviors that come from having integrity are. Leaders with integrity are honest with their team members. They do not cheat; they do not cut corners; they do not slough off while all others are busting their butts. Instead, they have a set of principles for work that they model for their subordinates, and then they can expect the same from those subordinates. For example, if a project is going to have big challenges and require extra hours to meet a deadline, the leader is right there, working along with his/her team. And ordering the pizza or the Chinese goes without saying. A leader with integrity is admired by his subordinates.

2. Time Management

Strategies for time management should be a big priority. How do you schedule your day? Do you have a plan? Has that plan resulted in a prioritized list of the tasks to be accomplished by the end of the day? With each new project, time management comes into play. What is the timeline for project completion? How will it be broken down into manageable tasks that are then assigned to team members? How will you monitor the time management of others as they fulfill their responsibilities? What resources can you acquire that will streamline mundane tasks and help your team members streamline theirs as well? There are many facets to time management but they all begin with one thing – a plan.

3. Communication

Like time management, there are a number of elements in effective communication and each is a strategy that you must incorporate:

• Holding regular meetings with your team will be critical to forming good relationships with them. They need to understand your priorities and expectations, and you need to know what they need to do their jobs. When in the midst of a project, everyone needs to share his/her update. If there are issues or challenges, meetings in which everyone has an opportunity to make suggestions and team members can collaborate in creative problem-solving serve to solidify relationships among team members. And your willingness to listen endears you to them. They need to have a stake, and having the ability to be totally open with you will encourage “ownership” in all that the team must accomplish.
• Meetings with individual team members is another critical element. First, you need to get a “feel” for each member’s strengths, challenges, likes and dislikes. You also need to communicate that you care about each individual on a personal level. You want them to feel comfortable addressing any issues with you openly; there are times when employees’ have personal circumstances or crises which may impact their performance. They need to know that you are a leader with empathy and a willingness to be flexible when necessary. This is how you gain loyalty and trust.
• Praise is an element of communication too. When there is a job well done, an employee wants to know that you recognize and appreciate that. Be honest about praise and provide it when warranted. And if you are not able to hand out a material reward, then give that employee something else – half a day off will do nicely.

Leaders communicate with words and behaviors. Make sure that your communication strategies are encouraging openness, an atmosphere of trust, and confidence in team members’ abilities.

4. Delegation

To have leadership skills means that you have the ability to delegate tasks appropriately. These are the strategies that you must implement:

• You have taken the time to know each team member as an individual. And because you have done this, you have the information you need to delegate tasks. When you break down a project into smaller task responsibilities, assign them according to strengths and taking into account what members like to do.
• If you find skill deficits as you monitor task completion, see to it that the individual has the opportunity for training and coaching. This sends a strong message that you are invested in your people. When they know this, they will work harder and invest themselves in what needs to be accomplished.

5. Being a Servant

Employee morale is something you never want to damage. And a large part of keeping morale high is your willingness to be of service to your team. It is your responsibility to ask them what would make their jobs easier. It is your job to find the resources they need and to work alongside them when “crunch” time comes. It is your job to turn their complaints into problem-solving opportunities. When you do these things, then you can keep your expectations for their performance high and they will do what is necessary to meet those expectations – they are loyal and committed because you are to them.

Source : http://bit.ly/1OpWOmO