Showing posts with label dasboard. Show all posts
Showing posts with label dasboard. Show all posts

Saturday, July 30, 2016

Are good leaders born or made?




For many an ambitious worker, the measure of success lies just ahead in a path toward management. Career arcs in a wide variety of sectors are simply built that way, and sooner or later the serious-minded employee finds him or herself champing at the bit to be a leader. “For those who are front-line employees thinking about a long-term future, the question of whether to go into management, whether it is good for you and for others, and figuring out whether you have the temperament to master it, is a career issue that many people are trying to answer,” says Michael Useem, Wharton management professor and director of Wharton’s Center for Leadership and Change Management.

And yet, not everyone is cut out for a role that requires setting aside doing the work of the firm in favor of empowering others to do the work. But can anyone, with enough desire and proper training, become a manager? In other words, are good managers born or made? “This is a question as old as management, and we have lost a lot of wisdom about it in practice along the way because cost-cutting trumped all other concerns,” says Peter Cappelli, Wharton management professor and director of Wharton’s Center for Human Resources.

The easiest approach and some might say the most meritocratic, Cappelli notes, is to give the management role to the best performer in the role below — a management theory popularly known as the Peter Principle.

“The problem is that … the competitiveness to win that often makes [an individual] the best performer is directly at odds with the requirements of managing other people and trying to get them to succeed,” he points out. “As in sports, where a lot of our lessons for business seem to come from, the best individual performers don’t necessarily make the best coaches.”

Unfortunately, even in the modern business world, becoming the office equivalent of a coach is what many workers are conditioned to aspire to, even if it’s not the best fit for them — or their would-be underlings. “We still have a pretty conventional view of the organization today, even though we have thought a lot about flatter organizations and more employee engagement,” says Virginia J. Vanderslice, founding a partner and president of Praxis Consulting Group in Philadelphia and an adjunct faculty member at the University of Pennsylvania’sOrganizational Dynamics program.

 “In this country, we’re pretty traditional in our view of what success looks like, and I don’t mean that as just inside the firm. As individuals, we think success looks like a bigger title and more money, and even in school we need to start shifting how we think about these things.”

Youre So Vain
Narcissism is often cited as the major personality hurdle standing between the desire to be a good manager and actually being one, and several studies show that the trait is on the rise. One nationwide meta-analysis and an examination of data within one campus demonstrated significant increases in American college students’ narcissistic traits over the generations, according to Jean M. Twenge and Joshua D. Foster in “Birth Cohort Increases in Narcissistic Personality Traits Among American College Students, 1982–2009,” published in Social Psychological & Personality Science.

“As in sports, where a lot of our lessons for business seem to come from, the best individual performers don’t necessarily make the best coaches.”–Peter Cappelli
“The larger cultural changes in parenting, education, family life, and the media toward greater individualism have apparently affected the personality traits of individuals,” they write. The nationwide meta-analysis shows that the increases are a little more than one-third of a standard deviation over one generation. These results were, rather strikingly, consistent with a large epidemiological study on narcissistic personality disorder, the more severe, clinical form of the trait, the study notes.

Narcissism can cut both ways in an organization. Sometimes, and for some employees, a narcissistic leader comes across as inspirational. Several studies, however, show that such leaders are more likely to commit transgressions of integrity, and to leave unhappy employees and destructive workplaces in their wake. “The difference between having healthy levels of self-confidence and self-esteem, which are appealing and useful qualities for leaders, and being narcissistic is that narcissists have an elevated sense of self-worth such that they value themselves as inherently better than others,” write Charles A. O’Reilly III, Bernadette Doerr, David F. Caldwell and Jennifer A. Chatman in “Narcissistic CEOs and Executive Compensation,” published in The Leadership Quarterly.“That said, the difference between those who are self-confident and those who are narcissistic is often difficult to detect.”

Deep Sense of Personal Security
Tests such as the Hogan Personality Assessments can be helpful in identifying employees with the kinds of qualities that might predict a good leader. Leadership can be learned, Vanderslice notes. “But my conclusion after 40 years of working with leaders is that there are a few core qualities that a person comes with that are the harder things to strengthen,” she says. “Not impossible, but really challenging. And the big one for me is a personal, deep level of self-confidence. And by that, I don’t mean, ‘Hey, I can beat my chest because I’m so good.’ I mean real self-confidence — a deep sense of personal security. If someone doesn’t have that, they are not going to be invested in others because they are too worried about themselves.”

So can any worker learn to become a manager if he or she wants it enough? “In principle, yes,” says Useem. “Most people in my experience can master what it takes to manage people. But I think we don’t appreciate how difficult that mastery is. Learning to manage others requires a very significant commitment, just like learning to play the piano or becoming a technical expert.” One way to think about how the average group breaks down in terms of being management timber: “A significant fraction is temperamentally ready to try out a managerial role if offered, another segment is likely to be indifferent, and a third sub-group would have no interest whatsoever,” says Useem.

“It is certainly possible for people to learn how to be good managers, but those who are not disposed to work with and through others are never going to be as good at it,” adds Cappelli. “If we don’t do training, and business is much less inclined to do so these days, and we appoint the best individual performers, we are bound to have problems.”

Part of the equation, Useem notes, is figuring out why someone wants to be a manager. Useem recalls hearing former Mexican President Felipe Calderón speak about why he decided to make the journey from community organizer to national leader. “As an organizer early in his career, he was working with people in a neighborhood to demand better services, but after a while, he said, ‘I’m helping to improve the lives of hundreds, but if I am willing to play a national role, I could affect millions.’”

Among other capabilities needed to make a good manager, Useem lists “a willingness to work with ambiguity, uncertainty, and unpredictability. If you want everything to be at right angles, that’s probably not the mindset you want if you plan to work through others.”
“As individuals, we think success looks like a bigger title and more money, and even in school we need to start shifting how we think about these things.” –Virginia J. Vanderslice

Managers must learn to appreciate how distinctive each individual is in what they want from work and what animates them to work well Useem notes. “As a company manager, for instance, you may learn that one employee wants to be home at 5 p.m. for family time with no after-hours obligations, while another is ready to shoulder far greater responsibility,” he says. “Coming to appreciate — and then manage — the great diversity in human motivation and purpose is essential for anybody going into management, and that requires becoming a lifelong student of human nature.”

Some firms are particularly good at cultivating management talent. Useem cites Johnson & Johnson as one. “They are very methodical at identifying front-line employees who can not only make pharmaceuticals and consumer products but can also manage others to help them get their jobs done.”

Getting Pushed Up  and Out
For many, no matter how good they are in their jobs, no matter how much recognition they receive, happiness lies in becoming a manager. The bank teller eyes becoming the branch manager, the associate plots of rising to partner, the section violinist dreams of one day leading the orchestra. But the criteria firms use for deciding who gets plucked for a management role often have more to do with how well that employee is doing in the work itself, and less to do with how they might manage others.

“A lot of us become very good at doing something — software engineer, investment banker, sales person — and we really build expertise in a subject and get very good at doing it, and then get pushed into a role where less and less of our time is spent doing whatever it is we were good at doing and more time is spent managing people,” says Wharton management professor Matthew Bidwell. “For a lot of us, we value expertise, so the big challenge in some areas is that we respect people based on coming up with brilliant solutions, and that’s not what a manager is supposed to do — and if they are trying to do that, they end up micromanaging.”

Thus, Bidwell adds, people struggle to make the shift to a manager, meaning they spend a lot of time trying to do the work and not enough time coaching, supporting and helping to develop employees, or running interference between them. “And that is really a central issue for people — letting go of the old role and embracing the value of the new one.”

Many companies allowed management training to fall by the wayside during the recession. Corporate spending on training dropped by 11% in 2008, and then another 11% in 2009, according to a Bersin by Deloitte survey. After a modest increase in 2010, spending experienced double-digit growth each year through 2013. The number-one area of spending was in management and leadership training, the survey says. Even so, in any economy, training is not what it should be. “Firms don’t train very much, full stop,” says Bidwell.

But many firms contribute to the problem by rewarding employees with management positions because of skills that have nothing to do with management. In one study in progress, data on salespeople at hundreds of firms were examined through a company that provides sales administration software through the cloud. Researchers tracked employees promoted to management and their resulting performance. The study, “When Good Tournaments Make Bad Matches: Evidence of the Peter Principle in Sales,” found that the best-promoted managers had displayed evidence of teamwork and cooperation before they were promoted. But organizations instead tended to promote the best salespeople, who did not generally make great managers.

“Coming to appreciate — and then manage — the great diversity in human motivation and purpose is essential for anybody going into management, and that requires becoming a lifelong student of human nature.”–Michael Useem
“Our study suggests that the greatest potential managers may not ever make it into management because firms pass them over by promoting their best salespeople,” says Alan Benson, a professor at the Carlson School of Management at the University of Minnesota-Twin Cities, who co-authored the study with Danielle Li and Kelly Shue. “The same might be said of engineers, architects, lawyers, academics, or lots of others who can be promoted because they’re great at one thing that’s not necessarily related to management.”

If Not Management, Then What?
Some won’t ever make it in management. And in those cases, firms are often not always adept at recognizing when that is happening and coming up with solutions. “What do we do with good individual contributors who don’t make it as managers?” asks Cappelli. “The challenge is that working through others in most roles has a much bigger impact than one can have as an individual. That’s why a good executive running an operation is just more valuable than an equally good engineer working [in the same operation] could likely be. Many organizations have created ‘dual tracks’ to recognize and acknowledge those in individual roles, and those are a good idea. But those people just aren’t as valuable as leaders are.”

As an alternative to traditional management, Vanderslice suggests a master technician track, “where someone really good at the job is encouraged to further develop technical or professional skills and then be recognized for being the most accomplished. If they are the right person, they could take on an education or mentoring role with younger folks in the aspect of what they’re doing.” People who are masters of their profession — for example, lawyers, architects or engineers — may not be the most interested in or best equipped to do well-managing people, Vanderslice points out. “You don’t want to lose those people entirely or lose them into management if they are, for instance, a great architect. But they might be great teachers. The other thing for them and the firm is to think about how they can broaden what they know, as well as doing it well. What’s the newest thing in their field, and can you develop that?”

But not every firm makes these kinds of accommodations. Managerial aspirants beware. Says Useem: “For those considering a management opportunity, make certain you are ready for it and capable of mastering it. The costs and risks are high if you fail to do either. But the rewards and impacts are also high if you can do both.”

Tuesday, February 23, 2016

Apps Are a Great Business Opportunity for Anyone


 

A fantastic business opportunity would have a low initial investment, huge profit potential, and minimum overhead. Apps are a great business opportunity because they meet all these requirements. All you need is an idea.
Apps do not need a large investment to start. You can get an app written for $2,000 to $5,000. Your cost to set-up a corporation or LLC would be another $1,000. Therefore, for a total investment of approximately $4,000 to $7,000, you have your new app business up and running.
If you want to have a game app, you can re-skin a game app for $200 to $800. There are many companies on the Internet that will do this for you. Two companies that sell the source code and re-skin it includes Chupamobile and Reskin Games.
Of course, you also need to market it. By using social media and networking, you could do it without spending any money on advertising. As your business grows and becomes profitable, you could start an advertising campaign. One company that specializes in social media marketing is the Frackle Media Group.
Apps have huge profit potential. Look at Angry Birds. This is an app that appeared in 2008 and made over $7 million on the downloads alone. It is now putting the characters of the game on TV, merchandise, and in movies.
Another very profitable app is Bejeweled 2, which debuted in 2004. It is a matching puzzle video game and has over $12 million in sales. Other million dollar apps include Doodle Jump ($4 million), Pocket God ($3 million), Flight Control ($3 million), Skee Ball (2.5 million), Flick Fishing($2 million), and iFitness ($4 million). Just to name a few.
A new app that was just introduced a few weeks ago and is set to be another million dollar company is the Gotta Potty app. The Gotta Potty app locates the nearest restrooms and uses the phone GPS to take you to the one you select. It rates the restrooms as very clean, clean , or needs service. It may even send you a discount offer to use when you get to the location. When introduced, it had over 100,000 locations throughout the United States.
It is a free app in both the Play Store and app store, so it will be interesting to see how many people download it. The app is easy to use and works well. It sells advertising to businesses for income. While it does have banner ads, they are inconspicuous so it is not annoying. Will it be the next million dollars app? Only time will tell.
Apps also have the advantage of low overhead. All you need is a computer, an internet connection, and an app host like Google or Apple. Of course, you will need to monitor and promote it, as well as keep records as with any business, but most businesses based on apps only require a few employees to keep it running.
Now, all you need is an idea. You can create a new app like Gotta Potty, utilize an existing app and use it for another purpose, or you can take an existing game like Angry Birds and make it angry neighbors. Just make a few simple changes and you have a new, viable game idea.
Considering the profit potential and low start-up costs involved, an app business is a wonderful opportunity for anyone who wants to go into business for themselves. You can do it part-time and still keep your current job. Then, when the profit starts building, you can quit your old job or keep it until you become the next app millionaire. Thus, apps are a great business opportunity for anyone who has a few thousand dollars to invest and wants to start their own business.

Friday, February 5, 2016

3 Tips for Using Pinterest to Drive Sales




Pinterest has become a powerful marketing platform. While social has long considered an awareness raising activity, marketers are more committed this year to making a clearer connection from those endeavors to increased sales. This is one area in which Pinterest shines, driving both traffic and commerce online.
The biggest challenge for businesses on Pinterest is making sure their Pins are seen, and seen by the right audience. The solution to this challenge, says Lux, is understanding the Pinterest audience and whether or not your product is a good fit.
With 100 million active users, Pinterest is not nearly as big as some of the other big networks. However, the biggest demographic on Pinterest are women aged 25 to 34; most likely Millennial moms interested in fashion, DIY, cooking, home decor and shopping. Pinterest users also differ from those on other networks in one very specific way: They prefer to follow brands than notable celebrities and influencers.
Lux had these recommendations for how to drive traffic, and ultimately sales, from your Pinterest marketing efforts:
  • Choose your target wisely. Pinterest has robust analytics that can be used even before you spend any money on promoted Pins, said Lux. Experiment with Pins, then use Pinterest analytics to find out what’s working, then choose keywords based on what your audience is most interested in.
  • Use optimized, high-quality images. In this age of visual media, image quality is extremely important. In addition to professional quality photos and graphics, Lux said there are tools like Canva that make editing easy. Include descriptive text and keywords to improve the likelihood of your Pins bubbling to the top of the search.
  • Use Rich Pins. Lux noted that most have seen Rich Pins, where a complete recipe or article appears within the Pin. Product Pins, which are a type of Rich Pin, includes important product details like the name, price and availability lead to higher conversion.
For small-business owners on the fence, Lux noted that converting a personal account to a business account is very simple:
With just a little bit of code on your website, it can’t hurt to try and use the analytics at least, even if you’re not going to pay for Promoted Pins.
Readers: Are you using Pinterest for your business?

Saturday, January 23, 2016

Why You Need to Develop a Vine Influencer Strategy Today


You’re going to start hearing a lot more about Vine in the coming months. As the most micro of the popular micro-video platforms, Vine is poised to become a vibrant space for brands, influencers, and consumers to connect in meaningful (albeit bite-sized) ways.
Earlier this week, Twitter announced the acquisition of Niche, a platform which provides analytics and a connection to brands for leading Vine content creators. The acquisition signals that Twitter is going to invest more of its attention to Vine, and continue to grow it as online video surges in popularity.
From the Niche blog, announcing the acquisition:
Today, Niche provides free, cross-platform analytics on desktop and mobile. In addition to the technology we offer, we’ve helped creators develop new revenue streams to support their budding careers, by facilitating partnerships with over 100 brands and agencies — themselves valuable members of the Niche community.
These 100 brands and agencies are about to experience a big boost in the support they receive when engaging with influencers on Vine – and you can bet that hundreds more are soon going to flock to the micro-video service.
By partnering with influential Vine users, advertisers have the opportunity to get their message to their audience through a source that their audience trusts. The goodwill and positivity that influencers build over time translates to the brands they endorse. This means that advertisers get to benefit from their influencers’ reputations, and their products and services will be received more warmly than if they were advertised through more traditional channels.
Influencer marketing is not necessarily new (think about the sports industry’s love-affair with superstar players), but Vine influencer marketing is relatively new – and there are a few important differences that advertisers should take note of.
First, influencers on Vine aren’t necessarily traditional “celebrities”. They’re everyday people who create interesting content that their audience is crazy for. For advertisers, this means that working with Vine influencers can be most cost-effective than working with big-name celebrities.
Second, the content that Vine influencers create – because it is visual in nature – lends itself well to brand integration. Showing a product unboxing or doing a six-second product review can be a quick, effective and budget-friendly way of reaching an engaged audience.
Third, like all social channels, Vine can offer advertisers great word of mouth opportunities. A single Vine, posted by an influential user, can travel to thousands of interested consumers in mere seconds. And if those consumers connect with the message, many will share it on Vine, Twitter, and other social channels. For many brands, this amplifies the message more than if they had posted the Vine to their own channel.
Twitter’s acquisition of Niche signals that the company will be focusing more on Vine moving forward. Businesses that develop relationships with Vine influencers now will reap the rewards down the line, as Vine continues to grow into a vital part of the digital video ecosystem.

Friday, January 22, 2016

5 Marketing and Branding Tips to Scale Your Online Business



Scaling an online business isn’t rocket science -- it’s actually much easier than many people believe. When you combine a winning product or service and a solid foundation to build on, the sky’s the limit. 

Use these five simple marketing and branding tips to help you scale your online business and experience increased growth.

1. Make it ridiculously easy for your customers to buy your product or service.

It’s amazing how many businesses make prospects jump through multiple hoops in order to make a purchase -- my own marketing agency was guilty of this as well, until recently. While our main offering is custom-tailored online-marketing consulting, we also offer several à la carte services.
The problem was that, previously, a prospect had to contact us via phone or our website to order one of these stand-alone services. When we did a little digging, we found that the majority of these inquiries didn’t require any selling -- people simply wanted to make a purchase.
So, we made a switch, making it easy for prospects to purchase these à la carte services directly from our website. And the results have been great so far: Sales are up since we eliminated that previous hoop that a prospect once had to jump through. 
Experiment with eliminating steps and making changes that create a ridiculously easy path to purchase. 

2. Track every conversion metric humanly possible. 

You have to know your numbers -- if you don’t know, down to the penny, how much it costs you to generate leads and sales, you will crash and burn.
Cost-per-lead (CPL): You need to know how much it costs to generate every form of lead, from email submits to phone calls. A blended CPL won’t work -- you need to be as specific as possible. If you are able to generate email leads for $1 each and phone leads are costing you $8 each, but converting at the same rate, wouldn’t it be wise to push all of your effort into producing more email leads? 
Cost-per-sale (CPS): All of your data works together. For example, your conversion rates and cost-per-lead are going to help you determine what each sale is costing you. Business 101 tells us that if the CPS, plus cost of goods sold, is lower than the sales price, it's profitable. But you need to dive a bit deeper. Where are you pulling the lowest CPS from? Can you open up the faucet to generate more sales from that avenue? 
You need to also know what your different landing pages are converting at and where your top-performing lead sources are. You are never going to find a winning combination that you can “set and forget” -- constant monitoring and optimizing are required.

3. Seek out media exposure to highlight your expertise.

Getting yourself and your brand out there is crucial if you want to scale. There are plenty of opportunities to score free media exposure if you are willing to put in a little work. 
If you aren’t already registered with Help a Reporter Out, or HARO for short, do that now. With more than 35,000 journalists seeking insights from experts, there is a very good chance you will come across several exposure opportunities if you put in the effort. Consistency is key if you want to find success using this strategy.
HARO sends out three emails daily, full of opportunities. Many people read through them for a few days and then give up if an opportunity doesn’t fall into their lap. Don't let this be you.
Instead, stick it out and put some effort into your responses -- journalists receive hundreds of replies to each request, so you are going to need to stand out. Make sure you avoid making these stupid press outreach mistakes.

4. Set up email automation sequences to nurture, promote and convert 24/7.

Every type of business can use email automation. Restaurants can build a list that automatically sends out ecoupons for specials and discounts on notoriously slow days to drive foot traffic. Ecommerce stores can create segmented lists and send special offers to customers based on their previous purchase habits.
Information products can capture an email address and automatically market to that prospect, sending enticing information and discounts, until that prospect pulls out his or her credit card and converts.
Just like every other form of online marketing, email automation requires extensive split testing and constant optimization, but when you fine-tune your efforts, email automation creates a system that promotes, nurtures and converts sales 24/7 -- even while you sleep.

5. Maintain consistent social media branding and cross promote.

Social media is such a powerful branding tool, and it’s important that you think about the big picture when establishing social accounts for your business. Using the same handle on every platform makes it easy for your customers to connect with you across all of the channels they are active on.
It will benefit you greatly if you use a handle that’s easy to remember and available on all of the networks you will be actively promoting on. For example, I use the same handle for my personal brand on Twitter, Instagram, Facebook and LinkedIn.
You should also be cross-promoting your social media accounts in an effort to get your audience connected on as many platforms as possible. Someone following your brand on Twitter might not be connected on Facebook, which could be his or her preferred social network. A simple “Make sure to connect with us on Facebook” tweet could get people to like your Facebook page and then engage with a future Facebook post, leading to that hoped-for conversion.

Wednesday, January 20, 2016

4 Content-Marketing Methods to Stay Above Your Competition



Promoting irrelevant content to your customer base is as useless as bringing a knife to a gunfight. The question is no longer whether targeted content is a competition worth entering, but how to bring home the gold.
With 86 percent of buyers “frequently” using mobile phones to access business-related content, it’s no wonder marketers and publishers are leaving their pay-per-click and display tactics in the closet and opting for the gold medal of all advertising methods: content marketing.

Here are some of the methods being used by winning companies:

1. Leveraging influencers

Influencer marketing is the force of nature shaking the online marketing world. There are two things to know when utilizing influencer-based marketing: it's expensive and it works. With that said, choosing the right influencer takes much more than a bit of YouTube browsing. Successful influencer marketing doesn’t end once a video goes live. It is important to follow up with comments and viewer queries across your channels, as well as the influencer’s.

2. Making it move

Digital storytelling should be as engaging and fluid as your content. Having a compelling user experience is exactly what your brand needs to draw your customer in and retain them. Content should be moving with your customer and enhancing their online customer journey. 
Interactive content is also a highly useful way for testing audiences’ online preferences, allowing for brands to elevate the content they curate. 
Recommended app: Apester allows brands to engage using personalized experiences such as quizzes and interactive content.

3. Creating for your customer

A surprising 61 percent of consumers are more likely to buy from a company that delivers personal content that is specific to their wants and needs, according to Custom Content Council. Being that content has such an impact on conversion and retention, having an awareness of trending topics and industry keywords is a great way of understanding what your customer is searching for online.
It’s crucial to remember that content should be targeted to your customer’s needs, not your own. While self promotion and PR are huge forces in marketing, giving information to your clients with no strings attached is the best way to organically reach your customer base and keep them for good. By knowing your customers' personas and breaking down their pain points, you can adapt your content to your target customer and create deeper connections.
At the same time, if you are truly creating content for your customer, it should never be a one-way street. Instead, your content should be a catalyst for a dialogue. To make your content genuinely useful, encourage your users to add their own insights. This not only enriches the content itself, but it also empowers them to become loyal users.
Recommended app: Popular sites such as EW.com use Spot.IM’s social sidebar to make such conversations easy and simple.

4. Letting the journey drive content

The competition for outstanding content begins with a keen understanding of the customer journey, so that your brand can improve it. By creating a road map for this epic, you can position your content to tell a consistent story -- one that individually addresses each action and motivation of your customer base. Much of the content story can be boiled down to smart planning and a well-devised content calendar.
Recommended app: This one I haven't tried yet, but searching through many blogs I've found DivvyHQ to be highly recommended. With it, you are able to plan and manage your calendar on one dashboard, allowing you to be ready for your customers' journeys. Remember that the customer journey isn't necessarily linear, but is constantly in flux.

Tuesday, December 15, 2015

11 of the Best Infographic Designs of 2015


Best_Infographics_of_2015.jpeg
Infographics that really stand out are far more than just a smattering of pictures and charts. They might tell an engaging story -- one built around compelling data, graphics, or illustrations. Or perhaps they serve as a really helpful visual resource.
While great infographics come in a variety of forms, the common thread is that they're visually pleasing and designed in a way that makes complex topics easy to understand whether you're a novice in the subject or an expert.
Here are 11 brands from all different industries -- from education to insurance -- that totally nailed their infographics this year. Check 'em out and get inspired.

11 Great Infographic Examples of 2015 

1) Music Timeline, by Google

The best infographics communicate information in an intuitive and beautiful way. Google nailed it with their "Music Timeline" microsite, which visualizes music trends from 1950 to present, by popularity. The best part? The version on their site is interactive: When you click on one of the genres, you'll get a more detailed visualization of that genre's popularity along with a list of the most popular albums of the time in that genre.
google-music-timeline-infographic.png

2) The Daily Routines of Famous Creative People, by Podio

In this infographic, the folks at Podio took a simple concept and executed it fantastically. Using information from the book Daily Rituals by Mason Currey, it shows the daily schedules of famous creatives broken down by time and activity. Not only is this an example of engaging data, it's also a fantastic editorial piece for a brand.
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3) Men's Dress Codes Made Simple, by Samuel Windsor

The visual elements of an infographic are the most important part -- that's why you made the content into an infographic in the first place, after all. When you have a topic that's inherently visual, an infographic is a great way to go. The graphic below decoding men's formalwear reads like a cheat sheet. The design is simple and intuitive -- and the paisley design behind the title is a fun nod to the menswear industry. We also love how there's no more copy on here than there needs to be -- just a few simple titles and a handful of bullet points. 
mens-dress-code-infographic.png

4) 10 Dinner Table Customs From Around the World, by Wimdu

Any time you're writing about the "do" vs. "don't do" dichotomy, you might consider making an infographic out of it. You can easily put each "do" and "don't" beside one another in two columns for a great visual -- just look at the example below of dinner table customers from around the world. Each section is a different country, inside of which is one important dinner table custom that readers may not know about if they've never been to that country. Capping the number of tips per country to one keeps the content from feeling overwhelming.
dinner-table-customs-infographic.jpg

5) A Guide to Who's Fighting Whom in Syria, by Slate

Mapping out the relationships between two or even three entities can be pretty simple. But what about when you have a lot of things to compare to one another? That's where putting that information into infographic form can really help you educate your readers in a way they'll understand. In Slate's case, they wanted to show the relationships among groups of people in the Middle East who are involved in the Syrian Civil War. By using a table format and familiar visuals and colors, the folks at Slate did a great job simplifying this data into a digestible format -- and the version on their website is beautifully interactive.
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6) How Music Affects Your Driving, by No Nonsense Insurance

Work in a "boring" industry? Believe it or not, you can still create interesting and exciting content -- even if you're not working with a "sexy" topic such as food, travel, or culture. Want proof? An insurance company created the infographic below on how music affects your driving. Not only are the graphics fun, but there's a lot of helpful content in there, including facts and statistics paired with great visuals. Read this blog post for more tips on creating interesting content in a "boring" industry.
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7) Our Dwindling Food Variety, by National Geographic

Infographics don't have to be long to be great -- it's all about how well the data is conveyed visually. The infographic below from National Geographic is short but sweet: It shows how many varieties of different kinds of fruit and vegetable seeds we had a century ago in comparison to today. Instead of using a traditional bar chart, they chose to hit the point home by designing a chart that looks like a plant.
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8) #GivingTuesday By the Numbers, by Classy

The look and feel of each infographic has a lot to do with brand personality. Here's a great example of an infographic with a design that stays true to brand. It pairs fun fonts with cute, block-color graphics. For example, check out the first set of bar charts: They use tree graphics in place of classic bars to make it more visually interesting without sacrificing clarity.
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9) Cost of Living Around the World, by MoveHub

Here's another example of an infographic on an interesting topic that isn't riddled with numbers -- but this one's even simpler. There are no bells and whistles here: no introduction, simple colors, and not a lot of copy. The only thing missing is a short explanation of where the data comes from. Although they include a link to the source at the end and also offer more details about the data in their own blog post's introduction, it would have been helpful for others hoping to share the image or embed it on their site to have that information somewhere on the graphic. Still, we love the simplicity and straightforwardness of both the topic and design.
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10) The Anatomy of a Perfect Checkout Page, by VWO

Here at HubSpot, we find that infographics on the "anatomy" of something typically do quite well. Here's a great example of one from VWO. It takes the reader through an example of what the "perfect" version of a checkout page would look like. The graphic breaks the page down into manageable chunks that are easy to follow. At the same time, the design is fun and attractive, combining colorful graphics with screenshots of real checkout pages for reference.
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11) How to Keep Fruits & Vegetables Fresh Longer, by Full Plate Living

Who knew that some fruits and vegetables "get along" better with others in storage? I certainly didn't, and I found this infographic to be a wonderfully simple, yet comprehensive visual guide. The timelines are clear and readable, and each of the visuals is easy to skim so readers don't even have to read the names under each piece of food (unless they aren't sure what a plum look like).
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