How to use Twitter marketing to increase your expert status

Twitter can be an incredibly effective tool for positioning you and your business as a market-leading company and expert source of information. Creating that position as an expert requires time and patience. The key methods to do so on Twitter include creating a personality, becoming involved in conversations and interacting within (and beyond) your industry. 

Have a strategy

Engaging on Twitter should be an element of your overall communications plan.You should have a Twitter strategy aimed at achieving a specific objective. For instance, it could be you want to be known as the most respected business consultant in the construction industry. Your strategy should encompass the type content you will share, your tone and the type of audience you want to connect with and influence.

Real-time auto-biographies 

Each Tweet may only be 140 characters long but your Twitter feed is a live, real-time auto-biography. Personality on Twitter really counts and simply trying to sell or promote doesn’t work effectively. Telling your own and your company’s story, in your own words creates a sense that there’s a real person behind the keyboard. The internet is a difficult place to gain trust but Twitter allows you to develop a personality which, in turn, helps to build that trust.

Learn to listen

Learn to listen Many of our conversations now occur online but the art of conversation is older than the internet. There are two sides to communication and the most important part is listening. Interact with your followers, follow them back and respond to their comments. Engagement is a two-way process in both the on and offline worlds. Be interactive and you’ll find your followers are far more engaged with your story.

Interact with influencers 

Search out others in the same, or similar, fields and follow and interact with them. Comment on relevant issues, stories or new topics. This approach helps to place you as a leader or expert in your own field and it can even create some surprising and possibly lucrative partnership opportunities.

Connect with media

Many journalists use Twitter and the platform offers a great way to connect and engage with them. You can do this by following them, commenting on and sharing their stories and also messaging them from time to time with relevant information. Not only could these interactions lead to possible media opportunities, it may also help you reach a new audience that’s relevant to your industry that’s following the journalists you’re interacting with.

Manage your reputation 

By monitoring your mentions on Twitter you can also deal with any negative issues relating to your brand. Customer complaints on Twitter can be damaging but monitoring for these (and having a strong presence on Twitter) allows you to respond quickly. Ideally, a direct message and a personal response to the issue can be the best way to get these negative conversations offline. With the problem resolved the customer may well become a great advertising tool, impressed by your response and helpfulness.

Twitter can be a powerful tool for positioning yourself as recognized expert and there are many things you can do to get noticed, convey a particular message about yourself and build strong and beneficial business relationships.

 Source : :  http://bit.ly/210Xok4

Are You Ready for 2016? 4 Digital Marketing Trends to Consider

It seems like yesterday we were writing about the 2015 digital marketing trends and already it’s time to highlight trends for 2016! If there’s one thing we can say about digital marketing, it’s that digital marketing is always changing. It’s impossible to predict exactly what will happen but marketers can make educated guesses and prepare accordingly.

We’ve compiled a list of four trends that we think are worth noting for the upcoming year. It’s a combination of predictions from other experts in the marketing field as well as examining trends we encountered towards the end of this year. Are you ready for some of the trends we’ve predicted for 2016?:

1. Watch Out for Ad-Blockers – If there’s one thing every marketer dreads, it’s ad blockers. You could create the world’s most engaging advertisement but if nobody sees it, then what’s the point? Advertisers targeting millennials can lose up to 40% of their ad revenue because of ad blocking and this number will continue to grow as millennials learn to avoid branded commercials. Brands are forced to think of new ways to reach their target audiences and one way we’ve seen this is in native advertising. Ad blockers don’t prevent native advertisements from displaying because they feel like non-promotional content. Consider contacting an influencer among your target market to create advertising content for your brand.
2. Pick the Right Social – Social media marketing became a hot topic this year as marketers increasingly took to social platforms to spread the word. Part of successful marketing is the result of knowing where your audience lives on social or anticipating which new platform your target market will flock to. Older platforms like Facebook and Twitter are reaching a point of saturation and the promise of instant, more personal connections make platforms like Snapchat and Periscope much more enticing to marketers.CIO predicts less than a full percentage point increase in the use of Facebook, a staggering number when you compare it to Instagram’s growth which is projected to be 49% (up from 32% in 2015). With a platform like Instagram or Snapchat, marketers can deliver content directly to the consumer and make consumers feel more connected to a brand.
3. Everything Must Be Mobile – We’ve all heard this one before. Year after year we’re told that marketing is moving towards mobile devices but 2015 really proved that the number of  mobile-users are quickly exceeding the number of desktop-users in the United States. As consumers become more attached to their mobile devices we see social platforms begin to integrate e-commerce features into their networks. Instagram’s “Shop Now” takes consumers directly to a salespoint with a single tap, turning a picture into a potential purchase. Similarly, apps are becoming more integrated with our everyday lives. Not only will we be shopping for everything online but we’ll be relying on mobile apps to regulate many aspects of our lives. Every app that an individual downloads to their phone signals to others how your app fits their lifestyle and values.
4. Marketing Meets Wearable Tech – Do you own an Apple Watch? How about a FitBit? Chances are if you don’t own one then you probably know someone who does have one of these wearables. While only 7% of consumers own a wearable Internet of Things device, that number is expected to rise to 28% by 2016. But what does the rapid adoption of wearables mean for marketers? It means receiving more data on literally every move your target market is making. A wearable is meant to keep track of an individual’s physical and emotional health but it also sends that data to marketers looking to target wearables directly. Wearables are all about “personal data” so it’s important for marketers to push content that is not promotional or feels like an advertisement.

Source : http://bit.ly/1WhjD2n

How social media changed teens’ lives forever

Social media is one of the fastest-growing industries in today’s interconnected world, attracting more users every day. At the forefront of this movement are teens—a Pew Research Center study stated 92 percent of teens report going online daily, making them the most active social media participants of any demographic.

“For people entering college next year, social media will be ubiquitous—next year’s freshman class will have largely been born in 1998,” said Paul Booth, associate professor of media and cinema studies at DePaul University. “They will not remember a world without YouTube, Facebook or Twitter … They’re certainly more ‘plugged in’ than earlier generations because that’s the world they grew up in.”

As a result of this ubiquity, teens have seen a monumental shift in nearly all facets of adolescent life.

Changing relationships

Lyons Township junior Elly Cooper said she thinks that social media often detracts from face-to-face communication.

“I think it definitely makes in-person relationships harder because of people’s attention given to their phones or devices instead of their boyfriend or girlfriend,” Cooper said.

Beyond diminishing a couple’s time spent together, some think there’s a greater possibility for things to get lost in translation over social media.

“You also lose a more personable experience because if half of your relationship is over social media, you don’t really know how the other person is reacting, and it may not feel as intimate as other relationships,” St. Charles East junior Sienna Schulte said.

Though there may be a greater risk for disconnect in teen relationships over social media, some argue that bonds are more easily initiated and accessible through the online platforms.

With this accessibility, teens are able to generate relationships with anyone, regardless of location. St. Charles East senior Beth Kaplan met her long-distance boyfriend of a year through social media. He currently lives in Scotland, but with the help of social media, they’re still able to frequently communicate with one another.

“I can feel close to someone that I’m talking to via FaceTime,” Kaplan said. “I can be miles away from someone and feel like they’re in the room. Social media has made this virtual intimacy a reality.”

While social media has made it possible for some teens to grow closer together, it can also cause problems in the event of a breakup. St. Charles East senior Jake Battista said his ex had an anonymous Twitter account that she used to share the details of their breakup with her followers. Battista said he didn’t know about the account until a friend showed him.

“Relationships are personal and the problems that occur in the relationships don’t need to be broadcasted to everyone. You know?” he said. “It ain’t cool. And it definitely makes you lose trust in people.”

In light of this dilemma, Facebook recently introduced a tool to help make it easier to separate from an ex. When a user changes their relationship status to single, he or she is now given the option to see less of that person in their feed and keep Facebook from automatically suggesting their name in tagging.

Tricky parenting

M.J. Wallace is the mother of two teens, one of whom is a Cary-Grove junior. She said she thinks social media is beneficial in the way it keeps people connected.

“Family out of town gets to see as they grow up (with) activities being posted like choir, plays and stuff,” Wallace said. “Family out of town used to have to miss performances and then never got to see it.”

On the other hand, Wallace said she recognizes the danger in how much teens post on social media. Future employers or college admissions officers can search and find whatever kids put online. Despite this reality, she said she doesn’t actively supervise her kids’ social media accounts but she does try to be aware of what’s going on.

“I don’t have time to monitor their social media things, but I am on Facebook so if I do see something that’s a little inappropriate, I will give them a call to take it down,” she said.

Wanting to be ‘liked’

The rise of social media has granted more opportunities to meet new people and begin relationships, but it also has changed the way teens view themselves and compare each other.

This trend made news recently when 19-year-old Instagram star Essena O’Neill announced that she was quitting social media because it made her miserable and obsessed with appearing perfect online.

Negative posts or comments also can do great damage to a teen’s self-esteem. According to a Livescience Health study, about 23 percent of teens report being targeted in some means over social media.

“I’ve seen social media lowering a teenager’s self-esteem,” adolescent therapist Kathy Catenacci said. “They can’t escape the constant barrage of negative posts, how they should look, dress and act without being able to escape it for very long.”

In particular, anonymous apps such as Yik Yak function as incredibly large and easy outlets for cyberbullying and targeting. The app allows users within a five-mile radius to create and add to discussion threads about anything and everything. Cooper said that teens targeted anonymously on these sites can’t help but feel embarrassed and hurt.

Opening new doors

On the other hand, Lyons Township junior Armin Korsos takes advantage of the feedback he receives over social media. Korsos runs his own YouTube channel and uses the reactions and comments to his video—positive or negative—to help him improve his channel for the future. Through social media, his videos reach people across the world.

“Social media can help people show themselves and their talents to the world in a way that has never been possible before,” Korsos said.

Nonetheless, Korsos recognizes the distraction that social media has become.

“People begin to forget that social media isn’t a necessity to live,” he said. “Yes, it helps people connect with their friends and stay updated on what’s going on, but it’s not all necessary.”

Social media has forever changed teens’ lives, making them more connected—and disconnected—than ever before. But for everyone labeling social networks a social disaster, Booth said it’s just the latest change in technology.

“And in 60 years, when a new form of communication technology comes out, people who are teens today may look at each other and think about how much better it was when people were texting and sending emojis back in 2016,” Booth said.

Source : http://bit.ly/1P6N1ma

Small Business Power Tip

Dominate Your Niche Online Then Move to Offline

IN THE EARLY part of this decade , I managed a Restaurant that attracted foodies looking for exotic, Asian dishes.  We were generating  a decent monthly income but due to the ‘exotic’ part, foot traffic wildly fluctuated.  In any given Sunday we could have barely two tables full or a busload of tourist barging in the front door, at any given minute.  Being a ‘family business idea’, our restaurant didn’t have solid systems to handle such large influxes of people.  We hear it all the time, “you are the best exotic Asian food in the area!”Even the local foodie magazine, agreed with the chorus of what people were saying.

Two problems started to arise:  Bad financials — cost analysis was deeply flawed and I was getting bored out of my mind waiting for customers.   

I’ve never been a patient kind of guy, I guess; classified as a ‘go-getter’ I like going after opportunities rather than waiting.  I view minutes sitting down and waiting as hours misspent.  I also believe in the importance and power of focus.

I can already hear people say, “then just find something to do while waiting.”  I did.  I didn’t literally waited and stared at the ceiling.  I would go at the backroom at do inventory, call suppliers, stock supplies,etc.  The problem with that ‘set of things to do’ is it might be productive but it’s not an effective way of taking a business to a higher level.  For that, you need strategic planning, face-to-face time with interested people, building relationships with companies who might be interested in bulk orders.  You need to build a system and more importantly, the time and resources to see it through.

It’s hard to do that when you’re waiting for the next customer to barge through the door.  So I went on a different direction and started a website Reno Homes.  That was in 2007, I’m really glad I made the leap.

With the reach and limitless leverage of internet, small businesses can now dominate their niche online just as well, if not more efficiently, as in a brick and mortar store.  There has never been a better time in the history of the world! (If you think I’m exaggerating, think about this: we are the last generation to experience life on planet earth without the world wide web.)

Some facts about small businesses and online marketing:

• A large majority is unwilling to invest significant time and resource in building their online presence.  That’s why Google tried to buy an unprofitable, but local-centric business, for six billion dollars.

•  I was a small business owner three times over.  We just didn’t have time to deal with ‘internet stuff’.  The urgent bullied us to forgetting the important.

• In short, you have Google’s good graces.  Search engines, especially in the last two years, has tried to win small business owners  by giving them favor in their search results in the hopes of letting them see the benefit of search to their core business.

• It doesn’t cost a lot to build an online presence.  But it takes time, consistency and initiative.  Don’t forget the older your site is the better.

The best thing is you can do a combination of Groupon-Living Social-Whatever-New-Coupon-Company, Twitter, Facebook, SEO online marketing campaigns.  Meaning, if you try out these avenues and do a bit of testing to see where you get results, you can leverage it to shoo-in traffic to you brick and mortar business.

Now, there simple is no reason, just to wait.  I just wish I knew this back then.

Source : http://bit.ly/1OZUYtx

FIVE RULES FOR CONTENT MARKETERS IN 2016

It’s the most wonderful time of the year: 2016 planning. With the New Year around the corner, we know content marketers are looking for insights and trends that will shape the year ahead and help their content stand out.

This morning, we released findings from one of the industry’s largest and broadest global surveys of consumer views on digital content. We surveyed more than 12,000 consumers across six countries to get a deeper understanding of evolving consumer expectations and how they are fueling marketers’ challenge. The report, titled “State of Content: Rules of Engagement for 2016” sheds light on five rules for content marketers to follow in optimizing engagement with their target audiences.

Design for the Multiscreen Reality

Consumers report using five different devices and, on average, 83 percent use 2.23 devices at the same time. While the majority of consumers report feeling good about it (81 percent entertained, 80 percent connected, 76 percent productive), nearly half (47 percent) say they are distracted. As attention spans shrink, good design and optimization are paramount. Consumers ranked display (65 percent) as the most important aspect when it comes to content experience in their personal life, and 54 percent listed overall good design, such as appealing layout and photography as important. Content marketers can’t attempt to “get away with” a one-size-fits all approach to content distribution: content must be well-designed and optimized for each viewing device.

Don’t Fall Victim to #TLDR  

Consumers report lower patience for sub-par content experiences – with length a key factor. Nearly 9 out of 10 digital device users would switch devices or stop viewing content altogether if it fails to meet their quality, length and formatting expectations. Sixty seven percent of consumers would stop engaging if content is too long, and 79 percent would do the same if the content doesn’t display well on their device. Marketers need to deliver content in the right format, get to the point and optimize or consumers might say #unsubscribe.

Humor Makes Brands More Relatable

Seventy percent of global consumers agree that humor makes companies more relatable, but just 14 percent rate company-created content as entertaining. Globally, “making people laugh” was identified as the top personal motivator for sharing content. Content marketers should work to create authentic activations that entertain to help drive brand engagement.

In Our Relationships We Trust

In an era of high skepticism, authenticity and trust are critical. Consumers are more likely to engage with content they trust, but many are highly skeptical of most content they view online: 50 percent of consumers question whether negative comments or reviews have been removed, 49 percent wonder if an author was paid or incented to write a positive review, and 48 percent question whether a news article is biased. However, consumer trust in content increases as their relationship with the source grows stronger. Only 23 percent of consumers trust content from companies whose products they don’t buy, but if the source is a company from whom they do purchase products and have a relationship, that number nearly doubles to 43 percent. Brands need to work on building trusted relationships with their audience, which includes disclosing any endorsements, sponsorships and affiliations.

Don’t Show Up Uninvited

The majority of consumers understand the value of predictive recommendations, with 73 percent noting they are willing to share at least one piece of information about themselves and 71 percent reporting they are open to predictive recommendations from brands based on past behavior. Among consumers not willing to share their information, 40 percent believe companies could do something to ease their concern and 25 percent suggested “asking permission to access data” would make them more comfortable. This maps back to trust; consumers are most comfortable sharing information with brands they trust.

In addition to these insights shaping content marketing in 2016, the study also unveiled interesting findings about online engagement and behavior. For instance, there’s a rising fear of digital footprints. Twenty-six percent of U.S. consumers have cleared their browser history to hide content they viewed from a friend or loved one, and 17 percent have hid or embellished the truth about the content they regularly consume.

Source : http://adobe.ly/1m9EXdz

Do you like marketing?

The 7 Secrets Self-Motivated Entrepreneurs Know

 Today defines motivation as “the desire to do things.” An even more detailed definition explains that motivation is “the process that initiates, guides and maintains goal-oriented behaviors.”

When you see a rising entrepreneur star, what you’re watching is an incredible amount of motivation -- of goal-oriented behavior. Motivation is like jet power propulsion. It transforms individuals from passive participants into active leaders, maybe because they know what's in the secret sauce." Here are seven of those ingredients of motivation that the most successful entrepreneurs know.

1. They know what they are meant to do in life.

The motivation literature is vast and varied -- and it gets complicated. Yet, as diverse as motivational theories are, there’s a single thing that unites them all: Motivation answers the why.

Every human grapples with that enormous question of existence -- Why am I here? What’s my purpose? Although a definitive and data-backed answer to that existential question has hardly been forthcoming in the last few millennia, we can at least choose an answer for ourselves.

And, one answer, as esoteric as it may sound, is that the purpose of one’s existence is a fundamental principle of life. You’ve got to know why you’re living in order to truly live.

Choose a destiny, then. Define your purpose. Chart your course. Once you answer the why, you will have unlocked the first door on the path to constant motivation.

2. They know what they’re supposed to do each day.

Motivation starts infinitely broad, but gets infinitesimally detailed. When you know what you’re supposed to do in life, you can determine what you’re supposed to do each day.

That defines successful entrepreneurs. They enter each day with a defined set of tasks, goals and objectives. Leo Babauta, who writes the blog Zen Habits, calls these “big rocks.” He describes that special knowledge like this: "The big rocks are the major things you want to get done this week."

If you have several big rocks staring you in the face each week, then your goal each day is to chip away at them. Knowing that they are there and knowing you must conquer them creates a sense of motivation that won’t quit all day long.

3. They prepare mentally for each day.

Mere knowledge of the day’s plans isn’t quite enough. There must be another level of motivational power -- a psychological trick, as it were. The motivational Instagram account, before5am, explains that mental preparation is key. The author uses four hacks to boost his own motivation:

• Music is going to be the quickest way to snap your mind into a powerful state.
• On your phone you can create an album of the things you want in life.
• I look at my goals that are next to my bed straight away.
• Plenty of great motivational material is on YouTube.

Techniques vary, but the principle holds true: Mentally prepping before your day begins is the key to dominating during the day.

4. They refuse to rely on self-discipline alone.

There’s an aura of respect and esteem that surrounds self-disciplined people. The truth is, however, that self-discipline -- willpower -- is like a muscle. And, like all muscles, willpower can be fatigued through overuse.

Self-discipline, moreover, is limited. Benjamin Franklin was famous for his pursuit of moral perfection. At the conclusion of his perfection experiment, he wrote this:
 "I never arrived at the perfection I had been so ambitious of obtaining, but fell far short of it."

Self-discipline will fail you, but a deep and underlying motivation will sustain you. You can use self-discipline to enhance your efforts, but don’t rely on it.

5. They are the authors of their own rule book.

A self-motivated person has the courage to create his or her own rules for life. At the same time, all members of the human race are surrounded by other people, groups, subcultures and external forces. These groups will, quite naturally, exert an influence on one’s self perception, goals, vision, and dreams.

Yet someone who is able to rise above those external pressures and create his or her own guidebook for living will create enormous personal motivation.

Another way of saying this is that self-motivated people set their own standards. And, invariably, these standards are high:

• I will wake up at 5 a.m. daily.
• I will not eat sugar.
• I will not watch TV.
• I will work every weekend.
• I will eliminate toxic people from my life.

High standards can be hard to maintain. Yet they produce massive amounts of motivation, which in turn helps to fuel high achievement.

6. They develop insane goals.

Another way that self-motivated entrepreneurs push forward is by using the power of goals. Goal-setting does something to the mind. LifeHack’s Dustin Wax explains it like this: ""According to the research of psychologists, neurologists, and other scientists, setting a goal invests ourselves into the target as if we’d already accomplished it. That is, by setting something as a goal, however small or large, however near or far in the future, a part of our brain believes that desired outcome is an essential part of who we are -- setting up the conditions that drive us to work towards the goals to fulfill the brain’s self-image."

The science of setting goals basically says that the simple act of creating the goal helps to drive the accomplishment.

Meanwhile, some laugh at others' big goals. Some scoff at those goals. But other people set such goals. And they achieve great things. One of today’s most notable entrepreneurs is a great example of someone possessing “insane” goals: He is, of course, Elon Musk. Business Insider has said that, “Elon Musk sets nearly impossible goals for SpaceX employees" and that "SpaceX has a seemingly impossible objective -- the ultimate goal of enabling people to live on other planets."

But you can’t deny that such goals have thus far pushed Elon Musk and his SpaceX employees to achieve remarkable things.

7. They never lose sight of the goal.

Merely setting a goal does not by itself propel you to an unbreakable stream of a self-motivated existence. You have to keep those goals in mind all the time.

Every day. Stuck on the mirror. Dinging on your phone. Taped to your computer. Hanging on the wall. Running through your mind. Everywhere. Always.

Keep your goals at the forefront of your mind, and you’ll never lose motivation.

Conclusion

Self-motivation is one of the underlying forces that distinguish successful entrepreneurs from those who stagger from one neglected startup to another.

Self-motivation despises the role of luck, dismisses the component of self-discipline and looks to the power of goals for ultimate achievement in life.

Source : http://entm.ag/1Xa6XJs

Entrepreneurs, Here’s What You Need to Stop Doing

It can ruin your business.

Some of the most successful entrepreneurs in today’s business world started at a young age. Silicon Valley is filled with 20-something founders hoping to grow their startups into the next global phenomenon.

Here are nine common mistakes that any entrepreneur should avoid in starting a new business:

Failure to plan

When an entrepreneur sets out to start a business, but doesn’t even have an idea yet, he’s already committing his first fatal mistake. The idea should come first, followed by the determination to form a business around it. Merely starting a business for the sake of being known as a “startup founder” is usually a direct route to failure.

All talk, no action

Many people know someone who seems to have great business ideas, but never follows through on any of them. You’ve possibly been stuck talking to a person like that at a networking event. Don’t be that guy. Instead of putting your energy into telling the world about your great idea, use it to actually make a business out of that idea.

Never asking for help

Even the most hard-working entrepreneur needs help getting his idea off the ground. Whether it means outsourcing administrative tasks to online freelancers or seeking the advice of a mentor, it’s important that founders get help while building their businesses. Trying to do it all alone means you’ll spend far too much time on activities that aren’t as effective in helping the company grow.

Impatience
Building a successful business takes time and, along the way, there will likely be instances when failure seems certain. Entrepreneurs who succeed have the patience necessary to keep pushing through those long periods of non-growth and eventually find success. Experienced business owners realize that it may take several failures before a product change helps it find an audience and achieve success.

Hiring friends

Some of the best startups began as a joint venture between friends. As inspiring as those stories are, when an entrepreneur hires his friends, he often overlooks necessary skillsets in favor of working with someone he already knows. Friend or stranger, entrepreneurs should carefully review resumes and choose new team members based objectively on factors like skills, abilities, and culture fit.

Forgetting about the customer

It’s all about the customer. Whatever product or service you’re working hard to bring to market, if you forget that fact, you lose sight of what’s important. A successful entrepreneur always puts the customer first, developing and refining his product based on the feedback he gets from customers in his target demographic.

Fearing theft
In today’s competitive marketplace, ideas can often seem like hot commodities. Many founders are paranoid about letting others know what they’re planning because they’re sure someone will steal the idea and use it to form a competing business. This fear can hold a young entrepreneur back from essential steps in early-stage startup efforts, including testing the product or seeking funding. Chances are, your business partners, potential investors, and friends won’t want to put the effort into starting a business based on your idea, so don’t let fear keep you from telling others about your great new venture.

Lacking sales ability

You can have the best product or service on the market, but if you can’t convince others of that fact, you won’t get far. The ability to pitch your ideas and conduct interesting, effective presentations is essential to growing your business. If you’re uncomfortable with this aspect of business ownership, consider joining a group like Toastmasters or taking a college course in public speaking.

Perfectionism

No matter how much time and effort you put into your business, it will never be perfect. There will always be small improvements you can make or bugs you need to fix. Instead of spending years refining your product, set a hard-and-fast launch date and force yourself to stick to it. Conduct thorough user testing to make sure your offerings are ready to launch and accept the fact that you’ll likely spend the days following your launch making slight tweaks.

For young entrepreneurs, the market is wide open for great business ideas and innovations. By avoiding common mistakes and pursuing your goals passionately, you can form a successful startup at any age.

Source : http://for.tn/1Nklptf