10 Clever Marketing Tricks Using CRM, Link Building and More

Want to master online marketing? There’s so much that goes into creating an effective strategy. But members of our small business community have plenty of marketing knowledge to share. Read on for some of their top tips for taking your online marketing to the next level.

Solve These CRM Problems

Customer Relationship Management is a key part of communicating with customers online. But every CRM system presents its own challenges too. In this SBA post, Anita Campbell explains some of the biggest problems businesses might run into when implementing a CRM system and how to solve them.

Change Your Social Media Mindset

There are some common myths about social media that could be hurting your online marketing efforts. In this post on Strella Social Media, Rachel Strella details what some of these myths are and how to avoid them to make your social media strategies more effective. BizSugar members also share thoughts on the post on the community.

Use These Link Building Techniques to Push Traffic and Revenue

Link building isn’t just a cheap way to bring in customers via search anymore. It involves actually building relationships with other bloggers, businesses and site holders and then nurturing those relationships with visitors once they get to your site. Moosa Hemani of SETalks shares some link building tips here.

Generate Sales Through Social Media

Making sales doesn’t mean you have to have individual salespeople push your offerings onto different consumers. You can actually use social media to generate sales. Neil Patel outlines some tips for doing so in this post.

Pay Attention to Bounce Rate

Your website’s bounce rate is a stat that measures how quickly people leave your website after clicking on one  of your pages. To improve your website and this rate, you need to first understand what it is and why it’s important, as Mike Allton of the Social Media Hat details here. You can see further discussion about the post over on BizSugar.

Boost Your Ecommerce Sales With Email Marketing

Email marketing can let you communicate and form relationships with lots of different customers. Even if you have an eCommerce business, you can use email marketing to boost sales. This post by Vanhishikha Bhargava of Exit Bee includes tips for doing just that.

Create Interactive Content Your Audience Will Love

If you look at content marketing as just a way for you to share a specific message, you might not be getting as much out of it as you could. Instead, creating content that lets your audience interact with you can be more helpful for both your business and your audience, as James Pointon explains in this Right Mix Marketing post.

Master the Time Zones for International Marketing

Marketing a business online means having the potential to reach consumers all over the world. But if you want to actually reach those consumers when they are likely to act on your messages, you need to master the time zones. Bettina Specht provides some tips in this Litmus post. And the BizSugar community shares input too.

Learn From Abandoned Shopping Carts

Running an eCommerce business means providing a very specific type of customer service. You have to create a positive experience for customers on your site. So when they do things like abandoning their carts before completing a purchase, there’s usually something to be learned from that. This post by Leslie Simpson on Carts Guru includes some lessons you can learn from abandoned shopping carts.

Send the Most Relevant Emails to Recipients

Perspective customers on your email list don’t want to receive canned emails that look like they could have been sent to anyone. If you want to provide the best online experience for all of your customers, you need to know how to send only the most relevant emails to each of your customers. Scott Heimes explains more in this Marketing Land post.

 Source : http://bit.ly/2aK2HRt

Quote of the day

What Is the Best Social Media Platform for Driving Traffic?

There almost too many social media accounts to count at this point.  Everyone that has taken at least a vague interest in putting their business out to the public has jumped onto Facebook.

Whether you do Facebook ads or just use Web or foot traffic to drive visitors to your Facebook Page, being on FB is almost a prerequisite. 

So this article is not about Facebook per say, it is really about knowing your demographic and the platforms at which are most valuable and can send targeted viral traffic to your website.

Tumblr

My choice for creating shareable GIFs and funny memes that can send a large amount of reblogs, likes etc to your post.  The traffic that you get from Tumblr may not be the highest quality as with the type of viral shares that happen, not everyone that shares your post (hopefully you linked back to your website) will visit your site, and those that do may not be your target market.  Here is an example of a tumblr post that generated 535 notes and sent 53 viewers to the website that put that post out. Now, these funny gifs have little to do with “web design” but the title of the post “can’t touch my web design” was followed up with MC Hammer doing the Can’t touch me dance. And dancing dogs etc.  So that is rather funny.  Tumblr is a great platform for driving traffic.  If you create shareable, viral content like this, you can gain lots of visits and notes and shares that will help with strengthening the power of that Do Follow Link from Tumblr.

Reddit

A very difficult platform to master.  Shares or posts are voted up or down with Karma points.  If you are deliberately trying to make self-promotional shares for the aim of driving traffic to your sight without providing value first, well then you will most likely get harassed by other Redditors or booted completely.  Here is a great getting started guide for reddit. If your post is helpful and gets upvoted a bunch, you can get loads of traffic from Reddit.  This traffic can be very niche specific and targeted if your post was in a very niche part of Reddit.

Facebook

Yeah I know boring right?  Well Facebook Ads are still one of the best ways to really drill down and get in front of those targeted potential customers.  You think all that data that you put up about yourself in college was just so your friends could know that you love Tommy Boy and that you love wakeboarding?  Well maybe back in 2004 it was, but now that data is harvested for the (almost) sole intent of marketing things to you.  I do not market via Facebook ads currently but have dabbled with the interface and it is extremely targeted and for that I think, this is the king for paid social traffic.

Source : http://bit.ly/1XsLs8G

From Likes to Leads: Five Steps to Social Lead Generation

Does the name ‘John Wanamaker’ ring a bell?

Probably not, but around the turn of the last century, he was a brilliant marketer and founder of a department store chain. He pioneered merchandising, was the first to add price tags to items, and introduced the money-back guarantee on purchases.

But perhaps more than anything, old Johnny W. is best known for his humorous take on his investments in marketing. You know the quote: Half the money I spend on advertising is wasted; the trouble is I don’t know which half.

Which Half is Social?

Fast-forward to today, and the truth is that many social marketers likely ponder similar issues. Over 150 years later, marketers and communicators are still wrestling with what we today call ‘attribution’.

On one hand, it feels great to measure success based on the number of fans, followers and subscribers a brand has. After all, views, likes, shares, and tweets are clear indications that your audience appreciates what you have to share. There’s definite value in creating brand awareness and affinity.

But on the other hand, this isn’t 2010 anymore. CMOs are under increasing pressure to show demonstrable ROI (or attribution). Every marketer must now correlate social marketing with the bottom line. Are those Facebook likes translating into web form completes? Are Twitter campaigns reducing acquisition costs of search engine marketing? What happens after somebody shares your blog posts on LinkedIn?

Just ask any sales exec and they’ll be quick to tell you what they want from social. Quality leads.

Driving Bottom Line Value from Social

Generating leads from social marketing is the new measure of effectiveness, but the majority of organizations fall short. While 83% of marketers use content to generate leads, a mere 21% are able to correlate ROI against the goal.   

So what’s a marketer to do? Let’s check out five social tactics that can help you delight your sales team and measure the value of your investments.  

1. Listen for the Right Signals

The key to being a great conversationalist is to be a great listener, right? Social marketing is no different.

Of course you want to deliver great content, but social listening is a short path to lead generation. Not only does it enable you to discover what topics are generating interest and what customers are saying about your brand, it equips you to hone in on key ‘buy words’ that indicate an active interest in finding solutions pertinent to your products and services. You’ll need to adjust your listening filters based on your specific situation, but imagine the value of detecting associated terms like ROI, RFP, considering, opinions, evaluation, buying, review, etc.

2. Pinpoint Messages Based on Insights

Next, leverage the insights you’ve gained through social listening to join the conversation. Make that research actionable. Monitor where conversations are happening, and align content to topics generating the most interest.

For the best results, apply social insights to drive broader marketing decisions. One quick win opportunity is to target specific customers with 1-to-1 social advertising on Facebook, Twitter, LinkedIn or Instagram. Be sure each call to action enables you to track the prospect to the next phase—this is not the time for fleeting marketing messages.

3. Connect Social IDs to CRM Records

Associating social identities to CRM records enables you to continue the conversation on other channels like email. The best approaches use every customer interaction—regardless of channel or stage in the customer lifecycle—as an opportunity to connect the dots. Imagine a day where your marketing can be “channel-agnostic” and technology helps to determine the best way to reach a prospect at a particular time. That day starts now with identity consolidation.

Customers are accustomed to providing an email address or phone number as a unique identifier. Are you requesting social handles as a standard part of every interaction you have with them? How about your peers in support? Or better yet, even earlier—do your online purchase forms include fields for social identifiers? Your product registration process? Webinar registration forms? Surveys? 

Be sure to identify all critical touch points throughout your customers’ journeys. It will likely reveal new opportunities to connect social identities to data already stored in your CRM platform. 

4. Carefully Manage Sales Expectations

It’s not uncommon for social leads to meet some initial resistance from the sales team. Because the strategy is unfamiliar, there’s a tendency to perceive the source as less valuable than more traditional types of leads.

That’s a dangerous assumption. Consider that only 27% of all leads—regardless of how they were generated—ever receive any type of follow-up from sales (and most of those don’t receive any within the first 48 hours). Talk about a negative impact on ROI!

Marketing will have a hard time changing that culture: It has to come from sales leadership. As it relates to social leads, let sales leadership know what they can expect from your team in terms of volume and quality, and gain agreement on SLAs for follow-up.

It’s also a good idea to provide some coaching on how to best follow-up on social leads. They should be handled differently than other qualified leads. The chances are that you’ve carefully curated the interest over time, and a heavy-handed response from sales can quickly unravel what had been a ‘soft sell’ up to that point. 

5. Measure the Results

Last but certainly not least, carefully track the results of your social efforts. Avoid the temptation to solely use marketing metrics. Instead, speak salespeople’s language—analyze and share results based on sales-centric measures like number and value of leads, opportunities and closes. 

For added validity, be sure you’re able to answer the proverbial ‘as compared to what?’ question in reports. With social lead generation being new, it’s easy to classify it as a new sales tool with no peers (and thus no comparison). But the budgets, resources and marketing efforts could be spent doing something else.

And of course, be honest with your reporting, even if you don’t see immediate efficacy. Driving leads through social can take time, but few doubt that building 1-to-1 social relationships will continue to become ever-more critical.

Source : http://sforce.co/1Q3DNYG

The 5 Most Damaging Marketing Mistakes New Entrepreneurs Make

The term “mistakes” has a negative connotation: You've made a decision or implemented something that didn’t go as planned; now you have to deal with the repercussions.

Yet most mistakes, even ones that in the moment seem massive, end up being only temporary setbacks. In fact, they usually end up as positive assets because they teach valuable lessons about how to improve your business or approach.

Unfortunately, not all mistakes are this innocuous. Some, in the marketing realm, actually do long-term harm to your campaign. And, as described below, most of these mistakes are especially damaging because they aren’t obvious. Fixing a blog post with a spelling or accuracy issue is one thing. But when you exhibit a fundamental misunderstanding of best marketing practices, it’s much harder to smooth over the effects.

So, if you’re a new entrepreneur, or unsure if your marketing campaign is going well, take a moment to make sure you aren’t making these five truly damaging mistakes:

1. Ignoring the brand

Trying to market your business without a brand is like throwing a house party without specifying the address. Your brand serves as a foundation of identity for new and old customers alike. It should underline and inform all messaging you put out, from the content of your website to the images on your Facebook banner.

When people see your brand, or notice your logo, or pick up on your style of speaking and area of expertise, they’ll form an opinion of certain traits of your business. Without that connection, your material is floating in space with no association. Plus, the more connections you build, the more familiar your customers will become with your brand, and the more likely they’ll be to buy from you. Without that presence or consistency, you won’t be able to build relationships -- and you might not even get credit for your work.

2. Marketing to everyone

You have to choose whom you want to market to, but too many entrepreneurs make the simple choice: market to everybody. After all, “everybody” is the largest possible audience, so it offers the largest possible return, right? Wrong. Even if you could somehow use one selection of platforms to get a specific message to everyone in the world, that message would be too generic for the entire population to value or remember.

Instead, to stand out, you have to be unique, and if you want to make an impression, you have to be relevant. Being both unique and relevant requires you to create specifically crafted messaging for one segment of the population at a time.

3. Making assumptions about an audience 

All that being said, there are some marketers who understand they must create messaging for specific audience segments but still don't do it effectively. In large part, this is because they’ve made broad assumptions about their target audience, rather than relying on data and research to support their ideas.

For example, they might assume that middle-aged men interested in their product would want a stoic, professional voice and bare-bones, straightforward information, when in reality, this audience would prefer a more casual tone, with humor. As a general rule, you should question every assumption you make. Are you making your marketing decisions because of the way you think things work, or because of the way thingsactually work? Data is your only path to the truth.

4. Investing too much (or not enough)

Successful investment in a marketing campaign demands a careful balance. Investing too much money at the start of your campaign, before you’ve gotten to know your target audience intimately, can create excess waste. You don’t know what platforms work best because you haven’t had the opportunity to test them, and you’re essentially gambling on what you think might work in your favor.

On the other hand, investing too little will leave you with few results, and barely enough data to form any meaningful conclusions.

5. Failing to experiment

Marketing isn’t a point-and-shoot game, no matter how much we sometimes want it to be. It’s a game of setting and resetting expectations, getting asymptotically closer to a “perfect” strategy, without ever quite getting there. The only way to get better is by experimenting -- trying new things and being bold with your strategies, to see which ones work and which ones fail.

If you aren’t actively experimenting, you can’t possibly improve, and that means you’ll remain stagnant in your long-term progress. Never rule out a strategy unless you have data proving it to be ineffective; and never turn down an opportunity to learn more about your brand and customers.

In sum, these mistakes aren’t just the most damaging for new entrepreneurs -- they’re also some of the most common. I’ve spoken and worked with dozens of entrepreneurs who have banked their entire strategies on some of these ideas. And, the good news is that if you catch these mistakes early enough,

If, at this moment, you can identify yourself making them, you’ve already won half the battle. 

Source : http://entm.ag/1Sh696u

7 Tips to Create a Simple and Effective Social Media Marketing Strategy

Social media and marketing are two terms that are increasingly viewed as one and the same. In truth, while there is a certain segment of the user community that maintains their social media profiles purely for social reasons, an increasing majority of users also see social media as useful advertising tool. If you are in the latter category, you can use these tips to craft a simple and effective social media marketing strategy for your business. Best of all, you will pay nothing (or next to nothing) for creating a very effective advertising strategy!

Tip #1: Choose Your Social Media Platforms With Care

Social media giants like Facebook and Twitter regularly cull and deactivate accounts that have not been used within a period of time. This is done to keep their content relevant and fresh and also to keep their use statistics accurate. In the same way, you should choose which social media platforms you engage with carefully. Your business will not be helped – and may be harmed – by keeping a social media account open that you do not actually use.

If you have limited time to spend on social media, choose just one or a few platforms to engage with. Facebook and Twitter still command the largest user databases, but Instagram, Pinterest and other image-oriented platforms are rapidly gaining ground. The key is to choose the very best social media platforms for your products and services.

Tip #2: Seek to Create a Lively Online Community

Rather than viewing your followers and fans as wallets, you will have greater success in social media marketing when viewing them as your community. Interacting with them on a personal as well as professional level (where appropriate) can do more to increase brand awareness and loyalty than any number of special offers and discounts – although those are very helpful too!

Here, the more you can do to make your content humorous, memorable, relevant and timely, the more success you will have in building an online audience that sticks to you like glue. Also, do your best to promote your fans’ content as well – retweeting, re-posting, liking and connecting with them about what matters to them most.

Tip #3: Share Happy Customer Stories

You can use your social media platforms to share customer testimonials. Many customers would be just delighted to see their face and name and a short quote online! You could provide a form on your website and regular reminders over email and on your social media platforms for how to submit a testimonial that might get featured.

Tip #4: Use the Inexpensive and Effective Social Media Advertising Options

Google Adwords, Facebook ads and other inexpensive, highly targeted advertising programs are tailor-made for even those with the most limited advertising and marketing budgets. So long as you know who you are trying to reach and where they are (in terms of location as well as which social media platforms they prefer) you can use these programs to your benefit. You can target very specifically to demographics including age, gender, area of the country, interests, status and more.

Tip #5: Connect with Other Influencers on Your Chosen Social Media Platforms

If you notice that such-and-so has a huge following, this indicates a person of influence within your social media sphere. Not only can you friend or fan these folks, but you can actively seek them out and begin to build a relationship with them. One great way to bring yourself to their attention is to continually re-post or re-tweet their content.

Another great way to build a relationship is to extend an offer to cross-promote – you promote their brand to your audience and they promote your brand to their audience. You may also want to host a Google Hangout or Twitter Chat together to bring your audiences together and expand your reach jointly. The more you befriend other industry influencers the faster your own audience grows.

 

Tip #6: Steer Clear of Self-Promotion

This definitely seems counter-intuitive at first – after all, isn’t promotion the whole reason you are spending all this time on social media in the first place? Yes and no. You do want to be able to promote what you have to offer, but you want to do it in such a way that your community online doesn’t quite realize they have been promoted to until they are already purchasing what you offer.

In all of this, it is vital to understand that you are your own best representative for your brand. Social media marketing is all about relationships. It is not about products and services. People buy from people, not companies, so your community will be buying from you, not from your company or your brand. The more people get to know you and what you stand for, the more they learn about your company and what it stands for as well.

Tip #7: Position Yourself as a Reliable Source for Breaking News

Sharing current content, trending content, newsworthy content, will mark you as a vital news source as well as a place to buy products or services. This will keep your community tuned in to your social media profiles for other reasons than just because they need a product or service your company offers.

Did NASA discover another planet? Post about that! Did you just donate to help disaster relief victims? Retweet the donation link. Did your cute dog (or any cute dog) just win a noteworthy competition? For sure share that! Keep on top of the current news and events feeds and you may soon find you are being shared and re-posted and re-tweeted as well, with the effect of improving your brand awareness by default.

Conclusion

Armed with these seven simple tips, you can take your company’s social media presence from bland and boring to vibrant and engaging, increasing customer loyalty, sales and brand awareness without doing anything more than just being yourself!

Source : http://bit.ly/1SfSAEd

10 Things Every Online Business Owner Should Know For 2016

Tick… tick… tick… 2015 is winding down faster every day. Very soon, we will be welcoming 2016 and it’s now that time of the year when businesses start to revise their strategy and map out a way to conquer the New Year. 2015 was a great year for online businesses, with a total of $349.1 billion projected in total U.S. ecommerce sales (for perspective, that’s more than the entire GPD of Denmark in 2014).

If you want to succeed in online business in 2016, here are 10 factors you absolutely must take note of:

Prepare a Mobile Strategy

Mobile is quickly becoming one of the biggest forces we’ve seen since the internet, and its importance keeps growing on a daily basis. Research shows tha tmobile is expected to influence ecommerce sales to the tune of $76.79 billion in 2015, and that a quarter of all US retail sales, or a whopping $1 trillion+ in ecommerce sales, are influenced by mobile in 2015 alone.

Whether it is in form of direct sales, or the influence it has on potential customers’ research before doing business with you, mobile strategy can no longer be pushed back in 2016; it is getting to a stage where you either have a mobile strategy or see your sales slowly evaporate.

In an attempt to emphasize the importance of being mobile-optimized in 2015, Google updated it’s algorithm to start penalizing sites that are not mobile friendly;research shows that a massive 46.6% of non-mobile friendly pages were affected by the update.

Start Blogging

If you did not blog in 2015, you’re already way behind; research shows that a massive 77 percent of internet users read blogs and that small businesses that blog generate 126% more leads and have 97% more inbound links than businesses that do not blog.

It’s important to note that blogging does not just mean having a blog installed; you actually have to keep your blog updated. My next point addresses this.

Blog Frequently

Exactly how often should you blog in 2016? For a long time it’s been difficult to establish the right blogging frequency, but not anymore; the kind folks at Hubspot went ahead to survey 13,500+ of their users and came to the conclusion that more is better. Essentially, the Hubspot research established the following:

• Companies that published 16+ blog posts monthly got almost 3.5 times more traffic than companies that published between 0 – 4 blog posts monthly.
• Companies that published 16+ blog posts monthly got about 4.5 times more leads than companies that published less than 4 blog posts monthly.

It’s been established, and from a credible source, that publishing 16 or more articles monthly on your blog is the sweet spot. Now, develop a content schedule and start blogging!

Document Your Content Marketing Strategy

Everybody keeps raving about content strategy, but research shows that a good number of companies utilizing content marketing aren’t recording any gains due to their content marketing use. Does this mean that content marketing doesn’t work? No, but the answer lies in something more subtle; a documented strategy.

Research by Content Marketing Institute (CMI) and MarketingProfs found that the success of your content marketing can be determined by the type of documentation you have; the CMI and MarketingProfs study found that 60 percent of companies that document their strategy get results from content marketing, compared to a minuscule 7 percent of companies without a strategy. In other words, having no content marketing strategy increases your chances of failure by 94 percent while having a documented strategy increases your chances of success by 60 percent.

Upgrade Your Website Speed

According to Aliesha from Umbrellar, “47 percent of consumers expect a website to load in less than 2 seconds, and 40 percent will abandon a page that takes longer than 3 seconds”.

Take that! A whopping 47 percentof potential customers expect your website to load within 2 seconds, and as high as 40 percent of people will reconsider doing business with you if your website takes longer than 3 seconds to load. While that might seem surprising, don’t be too surprised because our attention spans keep getting shorter, and recent research from Microsoft shows that our attention span is now shorter than that of a goldfish.

If your website is slow in 2016, you’ll lose a lot of business. Fix things by getting a good web host; for comparison, this article on Hosting Facts reviews dozens of web hosts by their average page load time and their data can serve as a benchmark when deciding on what web host to use.

Position Your Content Front and Center

After a recent leak of their “Quality Guidelines” document (a document handed to “Quality Raters” to help Google evaluate search results, the outcome of which eventually influences Google’s algorithm changes), Google decided to publicly release the document. One of the key factors Google uses to rank content is how prominent the content is on the site that hosts the content; essentially, content that is front and center at the top of your page will get ranked more than content that is hidden behind a scroll or ads.

By positioning your content front and center, you can actually guarantee that you’ll get more results from your content marketing efforts.

Speed Will Increasingly Drive Online Sales

We’ve examined the importance of website speed earlier, but it’s important to also examine the importance of product delivery speed; research projected same-day delivery revenue to increase to more than $620 million in 2015, a 6X increase from 2014, and available data shows that this will only keep increasing.

As our attention span keeps decreasing, and new technology keeps serving our short attention spans, we expect to get things faster; if possible, we want it “now and here”. Some of the biggest ecommerce giants, like Amazon, are cashing in on this by emphasizing same-day and faster delivery.

Focus on delivering your customer’s orders faster and you’ll be able to capture a lot more sales.

Indentify and Capitalize on Big Shopping Days

Black Friday, Super Saturday, Cyber Monday, etc, are big days that can result in a huge revenue boost from businesses that learn to capitalize on them. Data from Adobe’s Digital Index reveals that total online sales from Cyber Monday in 2015 rose to $3.07 billion, a 16 percent increase from the previous year; this beat expert forecast of a 12 percent increase in sales. This was dwarfed by a similar event in China, known as “Single’s Day”, in which a single company, Alibaba, generated a massive $14.3 billion in a single day in 2015.

Whether it is in China or in the U.S., available data points to the fact that big sales day are big sales day, and are often major revenue drivers for some of the world’s biggest companies. Grow your business by identifying these big sales days, preparing for and capitalizing on them.

The Customer is the King

With the advent of the internet, it is becoming increasingly clear that the customer owns the real power. Research shows that 78 percent of consumers have bailed on a transaction due to poor customer support, and that a typical business will only hear from 4 percent of its dissatisfied customers. In other words, if you suck at customer support it’ll cost you a lot of sales in 2016, and a very insignificant portion of your customers will reach out to complain.

Invest more resources and time into customer support and reap the rewards.

Embrace Personalized Marketing

Long done are the days when companies get away with being out of touch with the realities of their customers; whether it is with your email or marketing strategy, you can get more bangs for your bucks by developing a personalized marketing plan. Research shows that you can get up to a 208 percent increase in conversion rate from your emails by sending targeted emails over batch-and-blast emails. The same goes for every area of your marketing.

Focus on delivering a personalized experience for your users and watch your sales go through the roof.

Conclusion

How prepared are you for 2015? What strategies do you have for increasing your online sales? Kindly share your thoughts in the comments below.

Source : http://bit.ly/1Y1ncOZ

How to Perform Instagram Social Media Marketing?

Do you use Instagram to sell your products? How is it? Does it work in helping you increase your sales? If not, you might want to take at these ways on how to carry out Instagram social media marketing

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One of the first things you should remember when selling your products on Instagram is to make your images and descriptions stand out. And do not forget about making it easier for your customers to purchase your products.

Signature Look

It is easy to post photos on Instagram. True. But posting the right product is the key to increasing your Instagram sales. That said, you should know how you position your products to your business page on IG.

• Make sure that you know the aesthetic aspect of your brand and stick to it.
• Once you have photos of your products that you want to showcase on your IG account, you should consider using the internal filters of the app. This will make the photos appear sharper and clearer.
• However, sometimes, there are no filters that can work best when you want to display your true products.

Or you may want to try the Instagram layout app. It lets you combine different images in one single image. This will help you show your product in various angles.

And do not forget to show close-up shots of your products or hire a model to wear them, if it applies.

Use descriptions with something extra

Descriptions will attract the attention of your target market and tickle the interest of your customers.

But how can you make your descriptions more interesting?

• Adding a few emojis that are relevant to your post can be a great idea. This is especially useful in an emoji-obsessed group of people.

Promote it with hashtags

Hashtags are great at helping your products be discovered on Instagram. What you can do now is to use the search and explore feature of the app to find the top hashtags for your industry. Then, use up to five of them when selling products on IG.

Although you can freely use those top hashtags in your Instagram social media marketing campaign, make sure that you also create and use your own hashtag for your brand.

Make it easier for them to purchase

Converting your fans or followers into actual buyers will be a lot easier if you use a selling tool on Instagram. Make sure that you include a “shoppable” link to your bio.

When your followers click on that link, they are taken to a page where they can easily purchase your products.

Then, do not forget to import your products from your website’s database into IG so you can analyze the kind of products that are converting highly.

Reach out to influencers

To improve your brand awareness, you should partner with some influencers on Instagram. But make sure they are influencers within your industry. Figure out which of your products are in line with the influencer’s voice.

Then, do not forget to encourage your visitors or subscribers to also follow you on Instagram.

Source : http://bit.ly/1RudQpy